Description
Instructions
You have been hired as a data strategy consultant for a management consulting firm. Your firm does nontechnical, business-focused advising for companies that have not yet adopted data analytics as a part of their business strategy. You’ve been asked to prepare an introductory PowerPoint presentation for potential clients, explaining how data is used in decision making and giving a general overview of how two companies have leveraged data for customer insights, but also where some potential pitfalls lie.
The PowerPoint presentation should contain the following. A Case Study PPT Template file is included with these instructions to get you started. Be sure you have covered the instructions and Best Practices for PowerPoint presentations below. Note that the bulk of your detail in Slides 2–7 will be contained in the Speaker Notes:
Slide 1: Title slide, with student name
Slide 2: Background about both companies (one slide for both companies)
Slides 3–4: For each of the companies (one slide for each company), use the first five steps of the process mentioned in “Using Data to Make a Decision” to describe (for any step where information is not available from the case study, indicate “Information Not Available”). For the following five bullet points, include a few descriptive words after each colon, but the bulk of detail/your message will be contained in the Speaker Notes:
Company’s data strategy:
Key strategic areas and target data:
Data collection:
Data analysis:
Implementation: (Includes decisions that followed from the implementation of the data strategy, including a discussion of how the data strategy adds value to the organization)
Slides 5–6: Consider the pros and cons of data mining for each company from the perspective of the company and the consumer.
PSEG Long Island Pros Cons
Corporate
Consumer
Target Pros Cons
Corporate
Consumer
Slide 7: What other industries might use data mining? Do some industries stand to benefit more from data mining than others? Explain why.
Slide 8: With title only: “Questions”
Consult the following resource for Best Practices for PowerPoint presentations. Be sure to adhere to these best practices when creating your presentation: https://alum.mit.edu/best-practices-powerpoint-presentations
In order to provide enough detail and not exceed the best practices for slide content, you will need to use the Speaker Notes function on each slide to add additional detail. Expect to write 2–3 sentences for Slides 2–7. Slides 1 and 8 do not require Speaker Notes.
Include relevant titles for each slide.
Optional resources for those with no previous PowerPoint experience:
Getting Started with PowerPoint
Managing Slides
Case Studies
How Does Target Know so Much About Its Customers? Utilizing Customer Analytics to Make Marketing Decisions
http://ezproxy.umgc.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=eric&AN=EJ1034482&site=eds-live&scope=site
Case Study: Improving Call Center and Customer Experience With Data Analytics
http://ezproxy.umgc.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=113248143&site=eds-live&scope=site
Unformatted Attachment Preview
Data Strategy:
Case Studies
Background: Companies
PSEG Long Island
Target
2
PSEG Long Island
Company’s data strategy:
Key strategic areas and target data:
Data Collection:
Data Analysis:
Implementation:
3
Add a few descriptive words
after each colon. The bulk of
your analysis should be in the
Speaker Notes section, below
the slide.
Delete these instructions
(this Textbox) before submitting.
Target
Company’s data strategy:
Key strategic areas and target data:
Data Collection:
Data Analysis:
Implementation:
4
Add a few descriptive words
after each colon. The bulk of
your analysis should be in the
Speaker Notes section, below
the slide.
Delete these instructions
(this Textbox) before submitting.
Data Mining at PSEG: Pros and Cons
PSEG Long Island
Corporate
Consumer
Pros
Cons
5
Data Mining at Target: Pros and Cons
Target
Corporate
Consumer
Pros
Cons
6
Data Mining: Other Industries
7
8
Questions?
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