Description
Assignment Intended Audience The intended audience for this project includes industry investors, financial backers, or anyone who will fund the project.
Assignment Intent
To complete your documented project.
To integrate relevant visuals throughout to complement, enhance, and illustrate your concept.
To effectively present your project in a visually compelling document that reflects the brand message throughout—from the formatting to how it’s written to the choice of font and illustrations.
Framework and Process
Revise your project parts based on the feedback you received from your professor to create a compelling, cohesive research project. Your finished project must contain visuals that graphically represent the information you’re sharing and help illustrate your points or perspective. All images must be properly cited according to MLA style, with links to found images embedded directly after the image itself, for immediate access
Document the specific tactics that will be incorporated for each.
Clearly demonstrate how each one supports the proposed strategy.
Be sure to incorporate the purpose for each one, whom it’s going to target, and how you’re going to measure it.
Clearly connect how you will apply these initiatives to the corresponding marketing plan or sourcing strategy.
Develop focused, creative, and compelling solutions.
All solutions must be focused and effectively capture the essence of the brand’s voice.
CITE ALL RESOURCES.
Outline:
Project Brief Recap
Introduction
Company Overview and Background Information
About the Company
Identity
Company History
Current Status
Marketing and Advertising Strategy
SWOT Analysis
Future Outlook
Secondary Research
Industry Trends
Influencing Factors
Promotion and Advertising
Market Research
Competitive Market Analysis
Perceptual Map
Key Findings
Primary Research
Key Findings (from any interviews or personal observations regarding your target customer)
Consumer Research
Demographics
Psychographics
Consumer Persona
Target Customer
Market Research
Market Drivers
Industry Leaders
Future Trends
Concept Development Presentation
Concept
Product Assortment
Competitive Product Review
Time and Action Calendar
Launch Timing
Product Lifecycle
Distribution Plan
Packaging and Labeling where necessary
Integrated Marketing Plan and Strategy
Marketing Strategy
Marketing Initiatives
Communication Objectives
Campaign Concept
Marketing Mix (people, product, position, price, placement)
Promotion – Integrated Marketing Campaign
Launch Plan and Timing
Distribution
Competitive Product Review
Time and Action Calendar
KPI’s How will you measure the success of the launch
Marketing Budget
Marketing Budget (projected expenses to introduce your product)
Projected First-Year Sales Revenue and How Will the Revenue Be Generated
11. Conclusion
12. Works Cited
The content is still about the app that combines fashion and psychology. Based on the first to fourth parts you previously asked me to do, complete the content for part five. Prepare the PowerPoint and speaker notes.
