Description
Brief: ‘Developing a Luxury fashion Label’Format: Business Report. 2500 words. Your
task is to create a luxury fashion label that reflects the creative, sustainable, ethical, managerial and
commercial aspects of an ever-changing global fashion industry, conducting an investigation of the
substantive issues of a start-up fashion label and report on the findings. The fashion business you will
be working on would be in the very early stages of development and it may not be able to achieve
sustained growth for several seasons.
You will need to demonstrate critical awareness of management practice, relevant theories and
research techniques and approaches. The project element of the module offers you the chance to
apply business concepts, theories and techniques, draw on internationally published literature and
good practice, as well as develop and interpret knowledge of management practice. You will
experiment with ideas; identifying problems and testing concepts to find solutions to identified
problems.
Throughout the unit you will critically evaluate, articulate, defend and sustain your project of work. The
Start Your Own Fashion label project is primary data based. The project should be theoretically robust
and methodologically sound to meet the academic requirements of the module and also realistically
achievable by a startup label. Develop a concept, and present solutions and opportunities for a Luxury Start-up
Brand
Write a critically reflective, business strategy report to share your concept, and present solutions and
opportunities for the development of a Luxury Start Up Fashion Brand. Include a strategic
development plan and key strategic recommendations that can be implemented in the short term (one
year) and long term (up to five years) for your start-up label. The report must be written in an
appropriate style and language and be presented in a professional format that would be suitable to be
read by fashion industry influencers or investors.
The Business Strategy Report must provide evidence of:
Primary research from industry visits
Qualitative and quantitative data to support your report
Desk and internet research
Information sourced from relevant journals and from reading list
Customer and market segmentation reports to support opportunity analysis Below in the attached document is the content and idea about our brand, please write the 2500 words report according to the content below. Any references please cited properly in the report. Outlining the business case, value proposition, product
portfolio and investment needs
Unformatted Attachment Preview
Our Brand:
Brand Story:
Our brand’s name is Apricity. It comes from Latin which means the light or warmth of
the sun. Our brand takes warm and bright saturated colors as the main color, which
reminds customers of nature under the sun, and integrates a sense of healing into all
aspects of life.
Concept:
Colorful Liveness
Healing Inspiration
Art Regeneration
The Main Purpose of Our Brand:
Our brand uses waste dyes and eco-friendly materials to create marbled jewelry,
giving a second life to discarded materials. Our products are designed to be colorful
and natural, bringing positive emotional healing to our customers.
Price Point:
In the range of £50 to £150; Customizable: customers can create their own products;
Our company will work with designers to introduce limited edition products as well,
enabling them to translate concepts into tangible goods for consumers.
Brand marketing positioning map:
Core Values:
Healing Spirit: colorful accessories created through lively colors and unique shapes,
jewelry that also uplifts the spirit and promotes emotional healing.
Cultivating Conscious: We encourage our customers to find their own style and
values and to pass on the sustainable concept of using discarded materials.
Revitalizing Creativity: We are committed to transforming discarded materials into
marbled jewelry and encourage self-expression and innovation.
Persona:
Production Process:
Purchase answer to see full
attachment
