Business Question

Description

our first active learning assignment is to reflect on recent class discussions. In addition, review the 2024 Renter Preference Survey under class files. Reflect on what you find the most interesting regarding different owner objectives.
Please submit a 500+ word reflection on your takeaways through Canvas based on the criteria above. I’m not looking for right or wrong in your reflection; you will be graded on how well you share your critical thinking skills.Material is attached below

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TABLE OF CONTENTS
Executive Summary
3
• Program Overview
3
Question Breakdown
6
• Resident Demographics
6
31
40
52
62
72
75
79
82
86
89
92
99
120
129
138
146
156
159
• Future Rental Behavior
• Cars and Commuting
• Remote Work
• Package Services
• Apartment Features – Interest
• Community Amenities – Interest
• Apartment Features – Necessity
• Community Amenities – Necessity
• Apartment Features – Pricing
• Community Amenities – Pricing
• Additional Apartment Features
• Apartment Search
• Lease Decision Factors
• Communication
• Wellbeing
• Fitness Services
• Online Services
• Connectivity
NMHC / Grace Hill
2024 MSA (Market) Report
© 2024 Grace Hill
2024
2
‭PROGRAM OVERVIEW‬
‭PROGRAM DESCRIPTION‬
I‭n partnership with the National Multifamily Housing Council (NMHC), Grace Hill’s‬
‭KingsleySurveys conducted its sixth landmark survey of renter preferences with‬
‭participation from a selection of leading firms in the multifamily real estate industry.‬
‭METHODOLOGY‬
‭1 million‬‭web-based surveys distributed‬
‭12‬‭participating firms‬
‭172,703‬‭resident responses‬
‭4,220‬‭properties surveyed‬
‭77‬‭markets represented‬
‭44‬‭U.S. states engaged‬
‭Survey Topics Covered‬
‭•‬ ‭Resident Demographics‬‭&‬‭Lifestyle‬
‭•‬ ‭Financial Health & Wellbeing‬
‭•‬ ‭Apartment Search and Touring‬
‭•‬ ‭Technology & Connectivity Needs‬
‭•‬ ‭Lease Decision Factors‬
‭•‬ ‭Commuting & Remote Work‬
‭• Apartment Features‬
‭• Pricing Expectations‬
‭• Community Amenities‬
‭• Future Rental Behavior‬
‭PARTICIPATING FIRMS‬
‭PROGRAM OVERVIEW‬
‭SURVEY METHODOLOGY‬
‭ he 2024 NMHC/Grace Hill Renter Preferences Survey was conducted from June 13‬
T
‭to July 12, 2023. During this time period, Grace Hill distributed nearly one million‬
‭surveys to residents of select professionally managed rental housing communities‬
‭across the U.S. This database of residents was compiled by Grace Hill with the‬
‭support of a group of leading rental property managers. Offered as an incentive for‬
‭renters to fill out the survey, Grace Hill randomly selected one participant to win a‬
‭$500 gift card.‬
‭ total of 172,703 individuals responded to the survey. 94 percent of respondents‬
A
‭are apartment residents, 4 percent live in townhomes, and 2 percent live in‬
‭detached single-family rental homes. All respondents received the respondent‬
‭demographic questions and the remaining sections were randomly split among‬
‭respondents to minimize survey fatigue. The number of respondents is reported for‬
‭each question.‬
‭Report Deliverables‬
‭ he survey report and corresponding Excel sheet, online results, or any other‬
T
‭deliverables available to users contain only aggregate summary statistics, such that‬
‭individual respondents cannot be identified.‬
‭ esults from 2024 and 2022 are presented in the report for questions that were‬
R
‭asked in both survey rounds. Some answer options were expanded or modified in‬
‭the 2024 survey; in cases where that answer was not an option in the prior survey, a‬
‭“–” is reported. A “–” is also reported if there were no responses to the answer‬
‭option in the prior year.‬
‭ arket reports were generated for metropolitan statistical areas (MSAs) – defined by‬
M
‭the U.S. Office of Management and Budget – with at least 150 responses from 5 or‬
‭more properties. Question level results are shown when there are at least 25‬
‭responses. 77 MSAs met this threshold and are available individually or as part of‬
‭the full report set. Question by question results are only shown when a given‬
‭question received 25 responses or more.‬
ace Hill
(Market) Report
© 2024 Grace Hill
2024
4
RESIDENT DEMOGRAPHICS
RESIDENT DEMOGRAPHICS
GENDER
Question Text: What is your gender?
Answer Options
2024 Responses
2024
Woman
2,763
58%
Man
1,932
41%
Transgender or
genderqueer (e.g.,
nonbinary, gender-fluid,
agender)
34
1%
NMHC / Grace Hill
2024 MSA (Market) Report
© 2024 Grace Hill
2024
6
RESIDENT DEMOGRAPHICS
AGE
Question Text: What is your age?
Answer Options
2024 Responses
2024
2022
Under 25
393
8%
11%
25-34
1,668
35%
38%
35-44
1,208
26%
23%
45-54
665
14%
14%
55-64
453
10%
9%
65+
342
7%
6%
NMHC / Grace Hill
2024 MSA (Market) Report
© 2024 Grace Hill
2024
7
RESIDENT DEMOGRAPHICS
CURRENT EMPLOYMENT SITUATION
Question Text: Which best describes your situation?
Answer Options
2024 Responses
2024
2022
Full-time employee
3,825
79%
76%
Part-time employee
217
4%
5%
Full-time student
163
3%
4%
Retiree
350
7%
6%
Other
286
6%
8%
NMHC / Grace Hill
2024 MSA (Market) Report
© 2024 Grace Hill
2024
8
RESIDENT DEMOGRAPHICS
HOUSEHOLD INCOME
Question Text: What is the combined annual household income for everyone living in your home? (Include
roommates and all income streams such as alimony, child support, part-time jobs.)
Answer Options
2024 Responses
2024
2022
Less than $25,000
186
4%
7%
$25,000-$40,000
286
7%
11%
$40,001-$50,000
232
5%
9%
$50,001-$75,000
720
17%
20%
$75,001-$100,000
936
22%
20%
$100,001-$150,000
1,033
24%
20%
$150,001-$200,000
480
11%
8%
Over $200,000
356
8%
6%
NMHC / Grace Hill
2024 MSA (Market) Report
© 2024 Grace Hill
2024
9
RESIDENT DEMOGRAPHICS
INCOME EARNED THROUGH FREELANCE / INDEPENDENT GIG
ECONOMY
Question Text: Do you earn any income through freelance or independent contract work on the gig economy
(e.g., Uber/Lyft driver, Instacart shopper, DoorDash/Grubhub delivery, dog walker/sitter)?
Answer Options
2024 Responses
2024
Yes, it’s my main source of
income
309
6%
Yes, it supplements my
income regularly
199
4%
Yes, but rarely
255
5%
No, I don’t
4,057
84%
NMHC / Grace Hill
2024 MSA (Market) Report
© 2024 Grace Hill
2024
10
RESIDENT DEMOGRAPHICS
RESIDENT LENGTH
Question Text: How long have you been a resident of your current property?
Answer Options
2024 Responses
2024
2022
0-6 months
715
15%
23%
7-12 months
959
20%
19%
13-18 months
603
13%
16%
19-23 months
366
8%
7%
2-3 years
1,141
24%
19%
4-5 years
555
12%
8%
6+ years
452
9%
8%
NMHC / Grace Hill
2024 MSA (Market) Report
© 2024 Grace Hill
2024
11
RESIDENT DEMOGRAPHICS
TOTAL MONTHLY RENT
Question Text: What is the total monthly rent for your home? (This includes the entire rent paid, not just your
individual contribution.)
Answer Options
2024 Responses
2024
2022
Less than $750
40
1%
2%
$750-$1,000
9
0%
0%
$1,001-$1,300
30
1%
1%
$1,301-$1,600
72
2%
5%
$1,601-$1,900
214
5%
17%
$1,901-$2,200
582
12%
26%
$2,201-$2,500
1,002
21%
19%
$2,501-$3,000
1,345
29%
18%
$3,001-$5,000
1,318
28%
11%
More than $5,000
51
1%
1%
NMHC / Grace Hill
2024 MSA (Market) Report
© 2024 Grace Hill
2024
12
RESIDENT DEMOGRAPHICS
PREFERRED METHOD OF RENTAL PAYMENT
Question Text: Given the choice, how would you prefer to pay your rent?
Answer Options
2024 Responses
2024
2022
Paper check
48
4%
5%
App-based payment (e.g.,
Paypal, Apple Pay, Venmo)
90
7%
9%
Debit card without
convenience fee
368
28%
25%
Credit card without
convenience fee
365
28%
23%
ACH bank transfer
216
16%
17%
No preference as long as
it’s automated
237
18%
21%
NMHC / Grace Hill
2024 MSA (Market) Report
© 2024 Grace Hill
2024
13
RESIDENT DEMOGRAPHICS
CURRENT HOME TYPE
Question Text: Which of the following best describes your current home?
Answer Options
2024 Responses
2024
2022
Apartment
4,256
93%
96%
Townhome
266
6%
3%
Detached single-family
63
1%
2%
NMHC / Grace Hill
2024 MSA (Market) Report
© 2024 Grace Hill
2024
14
RESIDENT DEMOGRAPHICS
CURRENT NUMBER OF BEDROOMS
Question Text: How many bedrooms does your current home have?
Answer Options
2024 Responses
2024
2022
0 (Studio / efficiency)
274
6%
7%
1
1,788
39%
35%
2
2,109
46%
49%
3
373
8%
8%
4 or more
42
1%
1%
NMHC / Grace Hill
2024 MSA (Market) Report
© 2024 Grace Hill
2024
15
RESIDENT DEMOGRAPHICS
TYPE OF APARTMENT BUILDING
Question Text: [Only asked to respondents whose current home is an apartment] What best describes the
type of building your apartment is located in?
Answer Options
2024 Responses
2024
Garden community
3,154
76%
Mid-rise community
663
16%
High-rise community
341
8%
NMHC / Grace Hill
2024 MSA (Market) Report
© 2024 Grace Hill
2024
16
RESIDENT DEMOGRAPHICS
CURRENT HOME HAS A YARD
Question Text: [Only asked to respondents whose current home is a townhome or a detached single-family
home] Does your home have a private yard?
Answer Options
2024 Responses
2024
2022
Yes
93
28%
42%
No
235
72%
58%
NMHC / Grace Hill
2024 MSA (Market) Report
© 2024 Grace Hill
2024
17
RESIDENT DEMOGRAPHICS
CURRENT HOME HAS A DEN
Question Text: Does your home have a den?
Answer Options
2024 Responses
2024
2022
Yes
501
11%
10%
No
4,055
89%
90%
NMHC / Grace Hill
2024 MSA (Market) Report
© 2024 Grace Hill
2024
18
RESIDENT DEMOGRAPHICS
LOCATION OF PREVIOUS HOME
Question Text: Where was your last home located?
Answer Options
2024 Responses
2024
2022
Same building
451
10%
10%
Same metro area
1,767
39%
40%
Different metro area
2,046
45%
45%
Different country
300
7%
5%
NMHC / Grace Hill
2024 MSA (Market) Report
© 2024 Grace Hill
2024
19
RESIDENT DEMOGRAPHICS
WAS YOUR PREVIOUS HOME LOCATED IN ANOTHER STATE?
Question Text: [Only asked to respondents whose last home was in a different metro area] Was your
previous home located in a different state?
Answer Options
2024 Responses
2024
2022
Yes
650
32%
34%
No
1,379
68%
66%
NMHC / Grace Hill
2024 MSA (Market) Report
© 2024 Grace Hill
2024
20
RESIDENT DEMOGRAPHICS
CURRENT LIVING ARRANGEMENT
Question Text: What is your living arrangement?
Answer Options
2024 Responses
2024
Living alone
1,608
33%
Single living with
roommate(s)
341
7%
Single with adult relative
(such as parent, sibling)
146
3%
Single living with child(ren)
full-time
424
9%
Single living with child(ren)
part-time
101
2%
Living with spouse / partner
1,324
27%
Living with spouse / partner
and child(ren) full-time
752
16%
Living with spouse / partner
and child(ren) part-time
49
1%
Other
91
2%
NMHC / Grace Hill
2024 MSA (Market) Report
© 2024 Grace Hill
2024
21
RESIDENT DEMOGRAPHICS
NUMBER OF ADULT RESIDENTS
Question Text: How many adults live in your home on a full-time basis?
Answer Options
2024 Responses
2024
2022
1
2,070
43%
39%
2
2,292
47%
51%
3
327
7%
7%
4
101
2%
2%
5
27
1%
1%
6
3
0%
0%
More than 6
7
0%
0%
NMHC / Grace Hill
2024 MSA (Market) Report
© 2024 Grace Hill
2024
22
RESIDENT DEMOGRAPHICS
PET OWNERSHIP
Question Text: Do you have a pet, emotional support animal or service animal?
Answer Options
2024 Responses
2024
2022
Yes
1,889
41%
43%
No
2,688
59%
57%
NMHC / Grace Hill
2024 MSA (Market) Report
© 2024 Grace Hill
2024
23
RESIDENT DEMOGRAPHICS
TYPE OF PETS OWNED
Question Text: [Only asked to respondents who have a pet or emotional support/service animal] What kind?
2024
Responses
2024
2022
Dog(s)
1,371
73%
74%
Cat(s)
585
31%
30%
Other
45
2%
2%
Answer Options
Percentages show the percent of respondents that selected each answer option. The sum of the percentages
may total more than 100% because respondents could select more than one option.
NMHC / Grace Hill
2024 MSA (Market) Report
© 2024 Grace Hill
2024
24
RESIDENT DEMOGRAPHICS
PRIOR HOME OWNERSHIP
Question Text: Regarding home ownership, which statement represents your current situation?
Answer Options
2024 Responses
2024
2022
I have never owned a home
3,257
71%
71%
I currently own a home(s)
293
6%
7%
I owned a home(s) within
the last seven years
508
11%
12%
I owned a home(s) more
than seven years ago
510
11%
10%
NMHC / Grace Hill
2024 MSA (Market) Report
© 2024 Grace Hill
2024
25
RESIDENT DEMOGRAPHICS
BENEFITS OF RENTING
Question Text: What are the biggest benefits of renting to you?
2024
Responses
2024
2022
It offers maintenance-free living
1,971
43%
43%
It allows me to live in places I want to live
1,396
31%
36%
I don’t have to make a long-term
commitment
1,356
30%
35%
I like the lifestyle and amenities
1,216
27%
25%
Other
721
16%
14%
It offers a good value
445
10%
9%
Answer Options
Percentages show the percent of respondents that selected each answer option. The sum of the percentages
may total more than 100% because respondents could select more than one option.
NMHC / Grace Hill
2024 MSA (Market) Report
© 2024 Grace Hill
2024
26
RESIDENT DEMOGRAPHICS
RESIDENT INTERESTS
Question Text: Which three of the following categories are of most interest to you?
Answer Options
2024
Responses
2024
2022
Food and drink
2,598
57%
64%
Travel
2,323
51%
38%
Fitness
1,696
38%
54%
Outdoor adventuring
1,311
29%
32%
Shopping, fashion, and style
1,026
23%
21%
Sports
1,016
22%
18%
Music (e.g., playing instrument(s), live
music)
995
22%
21%
Arts and culture (e.g., visiting museums,
theater, lectures)
827
18%
17%
Gaming (e.g., online or video games)
629
14%
15%
Volunteering / charity work
404
9%
8%
Percentages show the percent of respondents that selected each answer option. The sum of the percentages
may total more than 100% because respondents could select more than one option.
NMHC / Grace Hill
2024 MSA (Market) Report
© 2024 Grace Hill
2024
27
RESIDENT DEMOGRAPHICS
REGISTERED VOTER
Question Text: Are you a registered voter?
Answer Options
2024 Responses
2024
Yes, in my current
jurisdiction
3,145
69%
Yes, but in a different
jurisdiction
517
11%
No
894
20%
NMHC / Grace Hill
2024 MSA (Market) Report
© 2024 Grace Hill
2024
28
RESIDENT DEMOGRAPHICS
COMMUNITY RECOMMENDATION (NPS)
Question Text: How likely are you to recommend your current apartment community to a friend or family
member?
Community
Recommendation (NPS)
San Diego, CA 2024
Responses
NPS
Detractors
Passives
Promoters
3,414
-14
40%
35%
25%
Net Promoter, Net Promoter System, Net Promoter Score, and NPS are registered trademarks of Bain & Company, Inc., Fred
Reichheld and Satmetrix Systems, Inc.
NMHC / Grace Hill
2024 MSA (Market) Report
© 2024 Grace Hill
2024
29
FUTURE RENTAL BEHAVIOR
FUTURE RENTAL BEHAVIOR
ANTICIPATED LIVING SITUATION
Question Text: What do you plan to do when your current lease expires?
Answer Options
2024 Responses
2024
2022
Stay in my current home or
building
1,627
48%
47%
Move to a different rental
location
932
27%
26%
I intend to purchase a home
471
14%
16%
Other
385
11%
11%
NMHC / Grace Hill
2024 MSA (Market) Report
© 2024 Grace Hill
2024
31
FUTURE RENTAL BEHAVIOR
REASONS FOR MOVING TO DIFFERENT RENTAL HOME
Question Text: [Only asked to respondents who plan to move to a different rental location when their current
lease expires] What are your reasons for moving to a different rental home?
Answer Options
2024
Responses
2024
2022
Seeking lower rent
529
57%
53%
Seeking more living space / bigger home
210
23%
30%
Seeking better management company
177
19%
22%
Seeking better location / neighborhood
168
18%
18%
Seeking better home features or property
amenities
168
18%
31%
Seeking better floorplan / layout
119
13%
20%
Moving to a new city
108
12%
15%
Moving away from undesirable neighbor
94
10%
15%
Seeking newer building / property
82
9%
14%
Change to relationship / job / family status
82
9%
7%
Other
66
7%
7%
Seeking my own home / don’t want
roommate
28
3%
4%
Moving in with roommate
21
2%
3%
Moving in with relative / family member
17
2%
1%
Percentages show the percent of respondents that selected each answer option. The sum of the percentages
may total more than 100% because respondents could select more than one option.
NMHC / Grace Hill
2024 MSA (Market) Report
© 2024 Grace Hill
2024
32
FUTURE RENTAL BEHAVIOR
EXPLANATION OF JOB / FAMILY STATUS CHANGE
Question Text: [Only asked to respondents who plan to move to a different rental location when their current
lease expires because of a change to their relationship / job / family status] Please indicate
how your relationship / job / family status has changed.
Answer Options
2024 Responses
2024
2022
Moving in with partner or
got / getting married
24
29%
30%
Relationship break-up or
divorce
6
7%
10%
Widowed
1
1%
0%
Need to take care of
relative
1
1%
0%
Had / expecting / adopting a
baby
3
4%
8%
Got or getting a new job
33
40%
35%
Lost or about to lose or quit
job
3
4%
2%
Change of health situation
1
1%
0%
Other
10
12%
15%
NMHC / Grace Hill
2024 MSA (Market) Report
© 2024 Grace Hill
2024
33
FUTURE RENTAL BEHAVIOR
ELECTRONIC VS. IN-PERSON RENEWAL PROCESS
Question Text: Given the choice, how would you prefer to fill out your renewal contract?
Answer Options
2024 Responses
2024
2022
I prefer a face-to-face
process
576
17%
16%
I prefer online only
1,831
54%
54%
I do not have a preference
1,008
30%
30%
NMHC / Grace Hill
2024 MSA (Market) Report
© 2024 Grace Hill
2024
34
FUTURE RENTAL BEHAVIOR
MANAGEMENT IMPACT ON FUTURE LEASE DECISIONS
Question Text: When thinking about your next rental home, how would your experience with your current
management company factor into your new search?
Answer Options
2024 Responses
2024
2022
I would not consider a
property they manage
510
15%
12%
I would consider a property
they manage
1,684
50%
52%
I would definitely want to
live in a property they
manage
617
18%
17%
Management company
would not be a factor
590
17%
20%
NMHC / Grace Hill
2024 MSA (Market) Report
© 2024 Grace Hill
2024
35
FUTURE RENTAL BEHAVIOR
RENTAL TYPES OF INTEREST
Question Text: In your next rental search, which of the following would you consider?
2024
Responses
2024
2022
Duplex, townhome or villa home
1,837
55%
—
A detached single-family home
1,572
47%
46%
N/A – I plan on buying a home or moving in
with family
446
13%
—
A fully furnished home
321
10%
12%
Other
322
10%
—
A co-living apartment
199
6%
8%
A micro-unit (350 square feet or less)
117
4%
4%
Answer Options
Percentages show the percent of respondents that selected each answer option. The sum of the percentages
may total more than 100% because respondents could select more than one option.
NMHC / Grace Hill
2024 MSA (Market) Report
© 2024 Grace Hill
2024
36
FUTURE RENTAL BEHAVIOR
RENTAL HOUSING MEMBERSHIP
Question Text: Would you ever consider joining a rental housing membership program that would allow its
members the flexibility to move between communities within a brand’s network of properties
(similar to a vacation club)?
Answer Options
2024 Responses
2024
2022
Yes
1,118
47%
46%
No
1,240
53%
54%
NMHC / Grace Hill
2024 MSA (Market) Report
© 2024 Grace Hill
2024
37
FUTURE RENTAL BEHAVIOR
THOUGHTS ON HOME OWNERSHIP
Question Text: What are your thoughts on owning a home?
Answer Options
2024 Responses
2024
2022
I’m actively looking to
purchase a home
515
15%
16%
I’d eventually like to own a
home, but the time is not
right now
2,418
71%
70%
I don’t have any interest in
purchasing a home
455
13%
14%
NMHC / Grace Hill
2024 MSA (Market) Report
© 2024 Grace Hill
2024
38
CARS AND COMMUTING
CARS AND COMMUTING
NUMBER OF VEHICLES KEPT AT PROPERTY
Question Text: How many vehicles do you keep at your property? (Please count all vehicles kept on-site by
members of your household.)
Answer Options
2024 Responses
2024
2022
None
154
3%
3%
1
2,359
52%
48%
2
1,783
39%
42%
3
240
5%
6%
More than 3
40
1%
1%
NMHC / Grace Hill
2024 MSA (Market) Report
© 2024 Grace Hill
2024
40
CARS AND COMMUTING
FULLY-ELECTRIC OR HYBRID OWNERSHIP
Question Text: [Only asked to respondents who keep at least one car at their property] Are any of these
vehicles fully-electric or hybrid plug-ins?
Answer Options
2024 Responses
2024
2022
Yes
308
7%
6%
No
4,080
93%
94%
NMHC / Grace Hill
2024 MSA (Market) Report
© 2024 Grace Hill
2024
41
CARS AND COMMUTING
NUMBER OF EV / PLUG-IN HYBRIDS
Question Text: [Only asked to respondents who have a fully-electric or hybrid plug-in vehicle] How many fully
electric vehicles or plug-in hybrids do you have?
Answer Options
2024 Responses
2024
1
285
93%
2
17
6%
3
2
1%
More than 3
1
0%
NMHC / Grace Hill
2024 MSA (Market) Report
© 2024 Grace Hill
2024
42
CARS AND COMMUTING
SATISFACTION WITH ON-SITE VEHICLE CHARGING SETUP
Question Text: [Only asked to respondents who have a fully-electric or hybrid plug-in vehicle] Are you
satisfied with your current on-site vehicle charging setup?
Answer Options
2024 Responses
2024
Yes
75
25%
Somewhat
47
15%
No
61
20%
There is no charger in my
community
123
40%
NMHC / Grace Hill
2024 MSA (Market) Report
© 2024 Grace Hill
2024
43
CARS AND COMMUTING
REASONS FOR EV CHARGING SETUP DISSATISFACTION
Question Text: [Only asked to respondents who are somewhat or not satisfied] Which of these options best
describe why you are not satisfied?
2024 Responses
2024
Charging spots are always full
37
35%
I’d rather have my own dedicated charging
spot
35
33%
Other
34
32%
Other residents don’t move their vehicles
when fully charged
31
29%
Charger is too slow
27
25%
Charging spots are inconveniently located
17
16%
I don’t like the charger app
11
10%
Answer Options
Percentages show the percent of respondents that selected each answer option. The sum of the percentages
may total more than 100% because respondents could select more than one option.
NMHC / Grace Hill
2024 MSA (Market) Report
© 2024 Grace Hill
2024
44
CARS AND COMMUTING
CHARGE VEHICLE OUTSIDE COMMUNITY
Question Text: [Only asked to respondents who have a fully-electric or hybrid plug-in vehicle] Do you ever
charge your vehicle at other locations outside your community (e.g., work, local retail centers,
public charging stations, etc.)?
Answer Options
2024 Responses
2024
Yes, all the time
138
45%
Yes, occasionally
111
36%
No
57
19%
NMHC / Grace Hill
2024 MSA (Market) Report
© 2024 Grace Hill
2024
45
CARS AND COMMUTING
ANTICIPATE NEXT VEHICLE TO BE FULLY ELECTRIC OR
PLUG-IN HYBRID
Question Text: Do you expect that your next vehicle will be a fully electric or plug-in hybrid?
Answer Options
2024 Responses
2024
Yes, absolutely
797
17%
I am considering it
1,826
40%
No, I don’t think so
1,949
43%
NMHC / Grace Hill
2024 MSA (Market) Report
© 2024 Grace Hill
2024
46
CARS AND COMMUTING
PLAN TO PURCHASE OR LEASE ELECTRIC OR HYBRID
VEHICLE
Question Text: [Only asked to respondents who expect or are considering next vehicle to be fully electric or
hybrid] When do you expect to purchase or lease a fully electric or plug-in hybrid vehicle?
Answer Options
2024 Responses
2024
In a year
476
18%
In 2 years
708
27%
In 3 to 5 years
877
34%
In more than 5 years
529
20%
NMHC / Grace Hill
2024 MSA (Market) Report
© 2024 Grace Hill
2024
47
CARS AND COMMUTING
IMPORTANCE OF PROXIMITY TO PUBLIC TRANSIT
Question Text: How important is it for you to be close to public transportation?
Answer Options
2024 Responses
2024
2022
Not at all important
364
25%
28%
Not very important
414
29%
33%
Somewhat important
463
32%
27%
Very important
143
10%
9%
Absolutely essential
54
4%
3%
NMHC / Grace Hill
2024 MSA (Market) Report
© 2024 Grace Hill
2024
48
CARS AND COMMUTING
TYPICAL COMMUTING METHOD
Question Text: How do you typically commute to work or school?
2024
Responses
2024
2022
Drive
1,070
79%
92%
I remote work / work from home full-time
196
15%
—
Public transportation
72
5%
4%
Walk
55
4%
4%
Ride share / carpool
41
3%
3%
Bike or scooter
21
2%
2%
Answer Options
Percentages show the percent of respondents that selected each answer option. The sum of the percentages
may total more than 100% because respondents could select more than one option.
NMHC / Grace Hill
2024 MSA (Market) Report
© 2024 Grace Hill
2024
49
CARS AND COMMUTING
AVERAGE COMMUTE TIME (ONE WAY)
Question Text: [Only asked to respondents who do not work remotely or are not currently working] What is
your average commute time (one way)?
Answer Options
2024 Responses
2024
Under 15 minutes
381
33%
15–29 minutes
513
45%
30–44 minutes
171
15%
45+ minutes
80
7%
NMHC / Grace Hill
2024 MSA (Market) Report
© 2024 Grace Hill
2024
50
REMOTE WORK
REMOTE WORK
WORK REMOTELY
Question Text: Do you ever work remotely?
Answer Options
2024 Responses
2024
Yes
696
49%
No
737
51%
NMHC / Grace Hill
2024 MSA (Market) Report
© 2024 Grace Hill
2024
52
REMOTE WORK
REMOTE WORK FREQUENCY
Question Text: [Only asked to respondents who work remotely] How often are you currently working remotely
or from home?
Answer Options
2024 Responses
2024
Every day
227
33%
Several days a week
255
37%
A few times a month
143
21%
Once a month or less
67
10%
NMHC / Grace Hill
2024 MSA (Market) Report
© 2024 Grace Hill
2024
53
REMOTE WORK
NUMBER OF DAYS PER WEEK WORKED FROM HOME /
REMOTELY
Question Text: [Only asked to respondents who work remotely several days a week] How many days a week
do you typically work from home or work remotely?
Answer Options
2024 Responses
2024
1
5
2%
2
86
34%
3
80
31%
4
83
33%
NMHC / Grace Hill
2024 MSA (Market) Report
© 2024 Grace Hill
2024
54
REMOTE WORK
ANTICIPATED CHANGE IN REMOTE WORK
Question Text: Over the next year, do you expect your remote work frequency to change?
Answer Options
2024 Responses
2024
2022
Yes, I’ll be working remotely
less
110
14%
23%
Yes, I’ll be working remotely
more
96
12%
8%
No, I’ll be working remotely
about the same amount
604
75%
69%
NMHC / Grace Hill
2024 MSA (Market) Report
© 2024 Grace Hill
2024
55
REMOTE WORK
INTEREST IN USING SHARED WORKSPACE
Question Text: [Only asked to respondents who work remotely] Would you be interested in using a shared
workspace in or adjacent to your building on a remote workday?
Answer Options
2024 Responses
2024
2022
Yes
345
50%
33%
No
351
50%
67%
NMHC / Grace Hill
2024 MSA (Market) Report
© 2024 Grace Hill
2024
56
REMOTE WORK
FREQUENCY OF SHARED WORKSPACE USE WHEN REMOTE
Question Text: [Only asked to respondents who would be interested in using a shared workspace] How often
do you think you would use a shared workspace when working remotely?
Answer Options
2024 Responses
2024
Daily
49
14%
Weekly
195
57%
Monthly
66
19%
Rarely
31
9%
Never
2
1%
NMHC / Grace Hill
2024 MSA (Market) Report
© 2024 Grace Hill
2024
57
REMOTE WORK
USE OF COWORKING FACILITY
Question Text: [Only asked to respondents who work remotely] Do you ever use a coworking facility (e.g.,
WeWork, Industrious, Spaces) when working remotely?
Answer Options
2024 Responses
2024
2022
Yes
55
8%
19%
No
593
92%
81%
NMHC / Grace Hill
2024 MSA (Market) Report
© 2024 Grace Hill
2024
58
REMOTE WORK
COWORKING FACILITY USE FREQUENCY
Question Text: [Only asked to respondents who use a coworking facility] How often do you use a coworking
facility when working remotely?
Answer Options
2024 Responses
2024
Daily
5
9%
Weekly
15
27%
Monthly
15
27%
Rarely
17
31%
Never
3
5%
NMHC / Grace Hill
2024 MSA (Market) Report
© 2024 Grace Hill
2024
59
REMOTE WORK
QUESTIONS
Question Text: [Only asked to respondents who are interested in using a shared workspace on a remote
workday.] How interested are you in having the following features / services in your shared
workspace?
Answer Options: 1 = Not at all important, 2 = Not very important, 3 = Somewhat important, 4 = Very important
, 5 = Absolutely essential
Responses
1
2
3
4
5
Basic Office Supplies
340
7%
22%
33%
28%
11%
Beverage Station
337
4%
13%
33%
35%
14%
Free Wifi
340
1%
1%
9%
32%
56%
Large Video or Projection Screens
337
9%
26%
43%
17%
5%
Multiple Power Outlets
338
1%
1%
15%
39%
43%
Podcasting / Audio Recording
Space / Equipment
341
18%
43%
24%
11%
4%
Private Phone / Video
Conferencing Rooms / Space
339
4%
12%
33%
33%
19%
Reservable, Private Conference
Room
339
5%
13%
37%
31%
14%
Scanner / Copier Machine
340
6%
14%
29%
34%
17%
Self-Serve, Wireless Printer
341
3%
11%
27%
37%
22%
USB Ports
341
4%
6%
22%
41%
26%
Wireless Charging Station
340
3%
16%
31%
31%
18%
Questions
NMHC / Grace Hill
2024 MSA (Market) Report
© 2024 Grace Hill
2024
60
PACKAGE SERVICES
PACKAGE SERVICES
CURRENT PACKAGE DELIVERY MANAGEMENT SYSTEM
Question Text: What kind of package delivery management system does your current property have?
Answer Options
2024 Responses
2024
My packages are delivered
to my door
703
58%
My packages are delivered
inside my unit
17
1%
I pick up my packages from
a package locker or
package room
394
32%
I pick up my packages from
the front desk attendant /
concierge
29
2%
Packages are held at an
off-site facility until I
schedule a delivery / pick
up
11
1%
My community doesn’t
accept package deliveries
31
3%
Other
29
2%
NMHC / Grace Hill
2024 MSA (Market) Report
© 2024 Grace Hill
2024
62
PACKAGE SERVICES
ACCEPTABLE PACKAGE DELIVERY OPTIONS
Question Text: Which of the following would be acceptable package delivery options?
2024
Responses
2024
2022
Drop packages at my door
771
64%
71%
Offer on-site, 24/7, self-service pick-up
(e.g., lockers, package room)
746
62%
59%
Deliver packages inside my unit
100
8%
11%
Keep management office open later one or
two days a week
79
7%
10%
Secure, off-site storage until I can
schedule a convenient on-site delivery
75
6%
—
Other
21
2%
1%
Answer Options
Percentages show the percent of respondents that selected each answer option. The sum of the percentages
may total more than 100% because respondents could select more than one option.
NMHC / Grace Hill
2024 MSA (Market) Report
© 2024 Grace Hill
2024
63
PACKAGE SERVICES
SELF-SERVICE PACKAGE PICK-UP PREFERENCE
Question Text: [Only asked to respondents who indicated a property offering on-site, 24/7, self-service pick-
up would be an acceptable package delivery option] For self-service package pick-up, which
would you prefer?
Answer Options
2024 Responses
2024
2022
Package lockers
522
70%
82%
Secure package room
145
19%
7%
No preference
77
10%
11%
NMHC / Grace Hill
2024 MSA (Market) Report
© 2024 Grace Hill
2024
64
PACKAGE SERVICES
DELIVERY FREQUENCY OF PACKAGES AT COMMUNITY
Question Text: How often do you generally receive packages at your community?
Answer Options
2024 Responses
2024
Daily
71
6%
Every other day
167
14%
Once a week
438
36%
Every couple of weeks
336
28%
Once a month
123
10%
Rarely
61
5%
I don’t; I have my packages
sent elsewhere
14
1%
NMHC / Grace Hill
2024 MSA (Market) Report
© 2024 Grace Hill
2024
65
PACKAGE SERVICES
DELIVERY FREQUENCY OF PERISHABLES REQUIRING
REFRIGERATION
Question Text: How often do you receive packages containing perishables requiring refrigeration?
Answer Options
2024 Responses
2024
2022
More than once a week
20
2%
2%
Once a week
125
10%
9%
Several times a month
65
5%
8%
Once a month
115
10%
11%
Less than once a month
275
23%
24%
Never
610
50%
46%
NMHC / Grace Hill
2024 MSA (Market) Report
© 2024 Grace Hill
2024
66
PACKAGE SERVICES
FREQUENCY OF USING FOOD DELIVERY SERVICES
Question Text: How often do you use an on-demand food delivery / take out service (e.g., Uber Eats,
DoorDash, Grubhub) or local delivery services?
Answer Options
2024 Responses
2024
More than 3 times a week
65
5%
1 to 2 times a week
198
17%
Every couple of weeks
191
16%
Once a month
159
13%
Every few months
252
21%
Never
330
28%
There are limited / no food
delivery services in my area
4
0%
NMHC / Grace Hill
2024 MSA (Market) Report
© 2024 Grace Hill
2024
67
PACKAGE SERVICES
DELIVERY FREQUENCY OF OVERSIZED OR HEAVY OBJECTS
Question Text: How often do you receive packages containing oversized or heavy objects?
Answer Options
2024 Responses
2024
2022
More than once a week
9
1%
1%
Once a week
27
2%
2%
Several times a month
49
4%
5%
Once a month
128
11%
12%
Less than once a month
658
54%
57%
Never
337
28%
23%
NMHC / Grace Hill
2024 MSA (Market) Report
© 2024 Grace Hill
2024
68
PACKAGE SERVICES
PACKAGE DELIVERY CAUSING TRASH / RECYCLING ISSUES
Question Text: Are package deliveries at your property creating challenges around trash and recycling
collection?
Answer Options
2024 Responses
2024
2022
Yes
210
17%
19%
No
1,002
83%
81%
NMHC / Grace Hill
2024 MSA (Market) Report
© 2024 Grace Hill
2024
69
PACKAGE SERVICES
TRASH / RECYCLING COLLECTION CONCERNS
Question Text: [Only asked to respondents who indicated package deliveries are creating challenges around
trash and recycling collection] What are your main challenges?
2024
Responses
2024
2022
No breakdown of cardboard and boxes
120
58%
59%
Insufficient collection area (e.g., not
enough bins, no overflow)
114
55%
61%
Disorganized / unclean collection area
104
50%
48%
Other
12
6%
5%
Answer Options
Percentages show the percent of respondents that selected each answer option. The sum of the percentages
may total more than 100% because respondents could select more than one option.
NMHC / Grace Hill
2024 MSA (Market) Report
© 2024 Grace Hill
2024
70
APARTMENT FEATURES
– INTEREST
APARTMENT FEATURES INTEREST
RATING AREAS
Respondents were asked to indicate their interest level in the following apartment features and/or
community amenities. Answers are sorted in descending order, so that those features / amenities that
residents are most interested in are at the top.
Answer Options: 1 = I won’t rent with this, 2 = Not Interested, 3 = Neutral, 4 = Interested, 5 = I won’t rent
without this
Amenity / Feature
2024 % Interested (% 4/5s)
2022
Washer / Dryer in Unit
94%
93%
Air Conditioning
92%
90%
High-speed Internet Access
87%
87%
Soundproof Walls
87%
89%
Garbage Disposal
87%
89%
Noise-Reducing Window Panes
85%
84%
Walk-In Closet
85%
84%
Pre-Installed Window Shades /
Blinds
80%
81%
Dishwasher
80%
80%
Refrigerator with Water / Ice
Dispenser
79%
77%
More Closet / Storage Space in the
Home
78%