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Write a 1200 words essay on Tesla, detail requirements and samples uploaded below.
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So here is what you need to do.
1. Company overview is not necessary this time. You can leave it out.
2. List and describe the major functional areas of your company; Raw Materials, R&D,
Production/Manufacturing, Distribution, Sales marketing/sales, customer service(Primary areas). Again
for some of you, raw materials will be kind of short. Iphones use electronic parts, plastics, rubber etc
etc. Can be sourced from many places. For production, some of you have internet companies, so you
are providing a service or offering. That service has to be created by either programmers or solution
experts. R&D may be doing more analysis of how to bring the components of a service offering
together. For marketing/sales, make sure you include year to year sales growth or market
share. That will give you a good indication if there is an issue if sales aren’t doing well.
3. Don’t forget the support or secondary functional areas areas as well. HR, IT, Exec Mgmt. Legal,
Procurement Finance, Accounting etc.
4. For each functional area please give a description of the major processes that occur in each
keeping in mind the 4 building blocks of competitive advantage where they may apply, Superior
efficiency, superior quality, superior customer service, and superior innovation. Not all 4 will apply in
each category, the goal here is to use these building blocks, and key tangible/intangible resources to
flush out issues relating to the primary and secondary functional areas.
Now you don’t have to list building blocks in each functional area in your paper unless it really
applies. But instead use these items as tools to flush out potential issues.
There are other tools to use as well. You may want to use Strengths and Weaknesses from
SWOT. SW can be applied to internal more easily than Opportunities and Threats which are used to
describe external factors.
At the end of the paper, please include in your conclusions a summary of what you feel is the
Distinctive Competency of the company, and what are the potential issues. You may want to read
through your external paper to point you to issues that may be related to and give light to issues in
the functional areas. Please no recommendations yet in the internal analysis paper. List your
references
Hint: start practicing with doing searches on the internet for functional areas within your
company. (ex. Hershey and exec management issues), or (key raw materials for Hershey
chocolate). You may also want to refer to the company annual report. Take a look at Glassdoor for HR
info and what it is like to work at the company. Please list your key references.
1
INTERNAL FUNCTIONAL AREAS
Primary
Raw
Materials
R&D
Prod/Manuf Distribution
Supply Chain
Sales/Mktg Customer Service
Demand
Chain
VALUE Chain
Secondary or Support Areas:
Finance, Accounting, Exec Mgmt, I&T, HR, Procurement, Logistics, Legal, etc.
©2017 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
2
HERSHEYS
Primary
Raw
Materials
R&D
Cocoa beans
Sugar
Milk
Other sweetners
Packaging materials
Global Warming
Prod/Manuf Distribution
Sales/Mktg
Go to chart for
Production/Manuf
Freight agent delivers to wholesellers
and retailers; Outsourced
Planes trains, trucks etc
Alliance wit Ferrero Group
-No sunlight, moisture, or high temp
-needs consistency
Customer Service
800 # to call
Any recalls
Allergens to nuts
Taste difference by
country?
Nutritional value
Institute for health science:
quality, safety, new food technologies, vitamins minerals
Processes – how to make chocolate not melt
Dark chocolate?
Spend more than $400M per year.
Brand awareness, Halloween, Valentines Day,
xmas, has social media presence
Net sales YoY increase of the Hershey Company worldwide 2008-2019. This
statistic depicts the year-over-year revenue growth of the Hershey Company
worldwide from 2008 to 2019. In 2019, the global year-over-year increase of
net sales for the Hershey Company was 2.6 percent.
Hershey Park
©2017 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
3
HERSHEYS
Support
HR
Exec
Mgmt
What are the reviews in
Glassdoor
High turnover
Reflection on exec mgmt.
Morale etc
Good place to work
I&T
Finance
EDI, ERP Systems
Provides support or supply vendors
Keeps Database of customers
Procurement
Logistics
Legal
Have issues with child labor and
not disclosing information
on Cacao farming
Reported gross margin was 49.5% in the second quarter of 2019, compared to
45.3% in the second quarter of 2018, an increase of 420 basis points.
Adjusted gross margin was 46.5% in the second quarter of 2019, compared to
44.5% in the second quarter of 2018, an increase of 200 basis points.Jul 25,
2019
Reeses Hersheys fight over family matters.
How money is spent on political campaigngs
Luxury hotels, parties etc
Can’t agree how to sell the company
JIT Inventory
Fullfillmment purchasing etc all done in IT systems
©2017 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
4
Actually, the answer should be “Chocolate:
Hardly any.” An actual Hershey’s chocolate
bar only contains between 4% and 10 %
chocolate. The rest of it is sugars,
emulsifiers, milk solids, and other fillers.
From the label: Ingredients: SUGAR,
CHOCOLATE, COCOA BUTTER, COCOA
PROCESSED WITH ALKALI, MILK FAT,
LACTOSE, SOY LECITHIN, PGPR,
VANILLIN, ARTIFICIAL FLAVOR, AND
MILK.
3-5
Hershey
3-6
Actually, the answer should be “Chocolate: Hardly any.” An actual Hershey’s chocolate bar only contains
between 4% and 10 % chocolate. The rest of it is sugars, emulsifiers, milk solids, and other fillers. From the
3-7 label: Ingredients: SUGAR, CHOCOLATE, COCOA BUTTER, COCOA PROCESSED WITH ALKALI, MILK
FAT, LACTOSE, SOY LECITHIN, PGPR, VANILLIN, ARTIFICIAL FLAVOR, AND MILK.
https://www.youtube.com/watch?v=0TcFYfoB1BY
3-8
FOR PAPER #2
Primary
Raw
Materials
R&D
Prod/Manuf Distribution
Supply
Sales/Mktg
Customer Service
Demand
Secondary or Support Areas:
Finance, Accounting, Exec Mgmt, I&T, HR, Procurement, Logistics, Legal, etc.
Conclusions:
Summary of the issues with your opinion of them and what you feel is the
distinctive or core competency, No recommendations yet.
©2017 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
9
SWOT AND BUILDING BLOCKS
Four Building Blocks Across the Primary Functional Areas
Raw Materials: Superior Quality of Cacao beans, Climate change
Manufacturing Production – Superior Quality on process, consistency of
maintaining the chocolate ; Location next to dairy farms in PA
R&D – Innovation, dark chocolate
Marketing/Sales – Efficiencies in advertising spend, key holidays
Customer Services – One of the best in the industry, 800 #
SWOT
Strengths; Name brand, Quality Control, Use of technology in IT systems,
no GMO milk
Weaknesses – Exec mgmt. – family issues, ethical farming,
Opportunities: global expansion, new products, sales of the company
Threats – Alternatives to chocolate, craft niche chocolate makers
becoming more and more
10
OUTLINE OF PAPER #2
Overview is Optional
Process view of all Primary
Functional Areas (subtitles)
Raw Materials
R&D
Manuf/Prod
Distribution
Mktg/Sales YtY Growth
Customer Service
Process view of key Secondary Functional
Areas (subtitles)
HR, Finance,Exec Mgmt
Legal, IT Accounting, Logistics
SWOT chart and/or paragraph
on building blocks of competitive advantage
Conclusions of issues
Innovation,
Customer Sat
Efficiency, Quality
And your view of the key or
distinctive competency
References
11
So here is what you need to do.
1. Company overview is not necessary this time. You can leave it out.
2. List and describe the major functional areas of your company; Raw Materials, R&D, Production/Manufacturing, Distribution,
Sales marketing/sales, customer service(Primary areas). Again for some of you, raw materials will be kind of short. Iphones
use electronic parts, plastics, rubber etc etc. Can be sourced from many places. For production, some of you have internet
companies, so you are providing a service or offering. That service has to be created by either programmers or solution
experts. R&D may be doing more analysis of how to bring the components of a service offering together. For
marketing/sales, make sure you include year to year sales growth or market share. That will give you a good indication if
there is an issue if sales aren’t doing well.
3. Don’t forget the support or secondary functional areas areas as well. HR, IT, Exec Mgmt. Legal, Procurement Finance,
Accounting etc.
4. For each functional area please give a description of the major processes that occur in each keeping in mind the 4
building blocks of competitive advantage where they may apply, Superior efficiency, superior quality, superior customer
service, and superior innovation. Not all 4 will apply in each category, the goal here is to use these building blocks, and key
tangible/intangible resources to flush out issues relating to the primary and secondary functional areas.
Now you don’t have to list building blocks in each functional area in your paper unless it really applies. But instead use these
items as tools to flush out potential issues.
There are other tools to use as well. You may want to use Strengths and Weaknesses from SWOT. SW can be applied to
internal more easily than Opportunities and Threats which are used to describe external factors.
5. At the end of the paper, please include in your conclusions a summary of what you feel is the Distinctive Competency of
the company, and what are the potential issues. You may want to read through your external paper to point you to issues
that may be related to and give light to issues in the functional areas. Please no recommendations yet in the internal
analysis paper. List your references
Hint: start practicing with doing searches on the internet for functional areas within your company. (ex. Hershey and exec
management issues), or (key raw materials for Hershey chocolate). You may also want to refer to the company annual
report. Take a look at Glassdoor for HR info and what it is like to work at the company. Please list your key references.
12
DON’T FORGET/TIPS
▪
No intro to company this time
▪
References
▪
Do all the primary functional areas including raw materials
▪
You don’t have to include all the support functional areas
▪
Start your paper early
▪
Bring questions to class or text me.
▪
No Recommendations Yet
▪
Avoid using Bullets in your Paper
▪
Also if you charts make sure you explain
▪
Resources, Glassdoor, Indeed, Bloomberg, annual reports,
consumer reviews, industry business processes of competitors
©2017 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
13
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