Description
In this assessment, you will create a departmental plan to address the corporate initiative of doubling sales outlined in the scenario below. The scenario presented here will be applicable to the next assessment as well.
Choose one of the following functional areas on which to base your assessment work.
Sales and marketing.
Operations and production.
Accounting and finance. Note: Review each of the following resources. You will need them to complete this assessment.Imagine that your application to Atha was successful and have been working as a manager for a short time in the department you chose above when the Atha CEO shares the following communications with staff:
Presentation From the CEO.
CEO’s Sales Goal Announcement [PDF] Download CEO’s Sales Goal Announcement [PDF].
CEO’s Memo to Managers [PDF] Download CEO’s Memo to Managers [PDF].
Organizational charts. (Note: To meet the distinguished level for the reorganization criterion for this assessment, you will need to update one of these charts to reflect your suggested organizational changes).Create your department’s response plan (4–5 pages) to the new corporate initiative of doubling sales and the information presented in the CEO’s Sales Goal Announcement [PDF] Download CEO’s Sales Goal Announcement [PDF]. Make sure to address all requirements.
Additional Requirements
Your assessment should also meet the following requirements:
Format: Submit a professional and well-organized Word document.
Length: 4–5 double-spaced pages.
APA format: Use the current APA style and formatting guidelines.
Unformatted Attachment Preview
Atha Corporation
Hi Managers!
As you know, we have declared a goal of doubling the company’s current $5 million in sales in the next
year. We believe this is realistic and attainable, but we need your help to start ramping up.
Leadership is asking all department managers to share how their department plans to respond to our new
goals. Your initial plan should focus on articulating new strategic objectives and the reorganization of
your department to meet them. Increased production and anticipated sales growth should be the drivers.
Assume that you can request and will be granted reasonable resources to carry out your plan, so envision
the department that you want and need.
I want you to do the following:
•
•
•
•
•
State your top three strategic departmental objectives or goals for the next three months, and
explain how they align to and support the stated corporate goal.
Describe two critical support activities needed to achieve each goal in detail. Why are they the
most important?
Specify a timeline with realistic milestones that support each goal.
Describe and justify your department’s reorganization that is designed to respond to the business
challenge.
Analyze your most critical or difficult decision and the top consideration associated with it. This
could be organization structure, a new hire, timing, objective-setting, et cetera.
Also, state any assumptions that you need to make to support your decisions. We are all moving pretty
fast and information is imperfect.
I look forward to seeing your ideas by the end of the week.
Sincerely,
Mary
Atha Corporation
To:
CC:
From:
All Employees
Executive Management
Mary Atha, CEO
Re:
Doubling Sales
A goal of doubling our sales has been established by my executive management team. This is a newly
created, bold, and audacious goal made possible by a win-win relationship with a white knight in the
form of a venture capital firm. Retaining and hiring high quality human capital will be made possible by
this new investment. Adoption of new leading edge technology and increased capacity will also be made
possible by this infusion of new investment. Our company’s executive management team sees an
exciting future for the organization.
Our goal can only be met with your help and that of the other middle managers of the company. We
want you to empower your people, create synergy by re-organizing your department, and establish
operational goals that can be obtained, measured, reported, and continuously improved.
The latent talents of our employees, we believe, are a source of untapped sustainable competitive
advantage for the company. Reaching our goal of doubling sales is reliant on successfully engaging
employees; our management team feels strongly about that. These efforts stand to be derailed by
employee dissatisfaction if we do not do something about it right away. The sources of dissatisfaction
must be found and fixed with the help of our human resources department. Accomplishing this objective
is believed to be one of your highest priorities.
My executive management team and I believe that to efficiently manage your departments’ limited
resources you must effectively plan, organize, lead, and control your department. Mistakes were made
in the past. Taking the goals given to you by your vice president, and breaking them down to supporting
activities, communicating them to your staff and measuring the results is the way for you to be a
successful manager.
Good luck with your plans, we are counting on you.
Sincerely,
Mary Atha, CEO
Atha Corporation
Atha Corporation
Operations and Production
Organizational Chart
Vice President
Operations and Production
Manager
Operations and Production
Supervisor
First Shift
Supervisor
Second Shift
Machine Operators
Six Employees
Machine Operators
Six Employees
Assemblers
Six Employees
Assemblers
Six Employees
Inspector
One Employee
Inspector
One Employee
Packaging
Two Employees
Packaging
Two Employees
As the senior leader of this functional area, you are authorized to add 18 additional
positions.
Atha Corporation
Sales and Marketing Organizational Chart
Sales and Marketing
Vice President
Director of Sales and
Marketing
Sales Manager
Field Sales
Representative
Field Sales
Representative
Customer Service
Manager
Inside Sales
Representative
Customer
Service Rep
Customer
Service Rep
Market Research
Manager
Customer
Service Rep
Market
Research
Associate
As the senior leader of this functional area, you are authorized to add seven additional positions.
1
Atha Corporation
Accounting and Finance
Organizational Chart
Vice President
Accounting and Finance
Controller
Manager
Accounts Receivable
Manager
Accounts Payable
Senior
Financial Analyst
Accounts Receivable
Clerk
Accounts Payable
Clerk
Financial Analyst
As the senior leader of this functional area, you are authorized to add three additional
positions.
1
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