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Assignment Title: Optimize Your Strategic Plan
Books and Resources




Adamides, E. D. (2015). Linking operations strategy to the corporate strategy process: A practice
perspective.
Spear, S., & Roper, S. (2016). Storytelling in organisations: Supporting or subverting corporate
strategy?
Teixeira, G. F. G., & Canciglieri Junior, O. (2019). How to make strategic planning for corporate
sustainability? Journal of Cleaner Production…
Tracy, B. (2015). Business strategy (The Brian Tracy success library). New York: AMACOM.
Instructions
For this assignment, you will optimize a draft of your strategic plan. The draft that you create this week,
along with the feedback that you receive from your professor, will be used to finalize your plan, and
have it presentation-ready for Week 8. Therefore, become familiar with the final Signature Assignment
instructions and guidelines that follow, and then for this assignment, create a 5 to 7-page draft (not
including cover page, table of contents, and references) of the information that you will include in your
strategic plan.
This week, you will begin to compile all of the information that you researched and developed
throughout this course. You will assemble it into a clear, focused, succinct plan that demonstrates all
that you have learned in the course; and then, you will present those findings to your audience. As you
remember, Tracy (2015) suggests that there are five key components that support change and deliver
success, including:
1. Strategic intelligence and gathering analysis
2. Strategy formulation
3. Strategy master project planning
4. Strategic implementation
5. Monitoring, reviewing, and updating
As you optimize and complete your strategic plan presentation, keep all of these components in mind,
and then blend them into your plan as you begin to implement the plan.
Be sure to incorporate at least five scholarly references in your work, and address each of the seven
points that are listed below in the final Signature Assignment instructions. Depending on the complexity
of your strategic plan, you may feel free to utilize more than seven pages. However, less than five pages
may indicate that your plan may not contain sufficient detail. The seven points are:
1. Summarize the strategic questions and brief responses to each.
2. Summarize the tactical and operational questions and offer brief responses to each.
3. Analyze your customers.
4. Analyze your competitors.
5. Summarize the analyses used to arrive at your strategy choice.
6. Describe your chosen strategy, explain why it is the best fit for your business, and offer specific
details about which of the four generic strategies were chosen and why.
7. Summarize your communication plan to employees.
Length: 5-7 pages (not including cover page, table of contents and references)
References: Include a minimum of 5 scholarly resources.
Your paper should demonstrate thoughtful consideration of the ideas and concepts presented in the
course and provide new thoughts and insights relating directly to this topic. Your response should reflect
scholarly writing and current APA standards.
Notes:
Paper must be in academic format.
Assignment will be submitted via Turnitin.

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