Description
need some help with that(NO AI ,Low similarity)the website of small business:https://yorkeducation.org/
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You’ll learn about the small business you’ll be collaborating with throughout the term and
will conduct a thorough organizational diagnosis using the PESTELE framework and SWOT
analysis. The organizational diagnosis will help you to have a deep understanding of the
external marketing environment and unique values of your client’s business. Based on the
findings of your organizational diagnosis, you’ll develop a project proposal (which will be
your next assignment) for your client. After that, you’ll be working on that project report.
You’ll submit the project report and present the project at the end of the term. Therefore,
your organizational diagnosis will be an important building-block for the rest of the projects
for the term.
PESTELE analysis
A PESTEL analysis or more recently named PESTELE is a tool, or a framework used by
marketers to understand, analyze, and monitor the external marketing environment (macro environmental factors) that have an impact on the business. The results from the PESTELE
analysis could be used to identify threats and weaknesses for a SWOT analysis.
PESTELE stands for:
P – Political | E – Economic | S – Social | T – Technological | E – Environmental | L – Legal | E
– Ethical
Identify the significant elements under each factor stated above that could impact your
client’s business, and then, discuss why they are important and what specific impact they
might have on your client’s business. Elements under each factor will vary from business to
business. Discuss the elements that matter for your client’s business.
SWOT analysis
Conducting a SWOT analysis is a powerful way to evaluate a business irrespective of the size
of the business or the number of employees. The SWOT analysis is a technique that we use
to determine and define a company’s Strengths, Weaknesses, Opportunities, and Threats.
Most commonly, we use SWOT analysis to determine how closely a business is aligned with
its growth trajectories and benchmarks for success. We assess and evaluate the interna l and
external factors through SWOT analysis.
Strengths (s) and weaknesses (W) refer to internal factors. These are usually the resources
and experiences that are readily available to you. External factors, on the other hand,
influence and affect the business and the individuals connected with the business. These
factors are usually connected directly or indirectly to an opportunity (O) or threat (T).
External factors are typically the things that your business does not control.
After you conduct both the PESTELE and SWOT analyses, come up with the following:
1. (i) Identify the three main challenges your client is facing and discuss why you think
these challenges should be addressed, and (ii) thoroughly discuss the areas where
your client’s business needs improvement to stay competitive.
2. Propose detailed strategies to overcome the three major challenges you identified.
Writing instructions
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Your assignment will be graded based on the elements mentioned above in the
assignment instructions as well as criteria such as the quality of your analyses and
strategies; feasibility of your proposed strategies; quality and readability of your
paper; grammar and punctuation; following the APA guidelines; etc. Please refer to
the rubric posted in the course shell.
This assignment will be the outcome of thorough research. Cite your sources using
the APA guidelines – both in-text citation as well as citation in the references section
at the end of the paper. You should also follow the APA guidelines for formatting the
paper.
Your sources should be peer-reviewed journal articles, trade journals, news articles,
organizational websites, etc., with an emphasis on peer-reviewed journal articles.
Feel free to reach out to our UCW librarians if you’d like to learn how to find peerreviewed journal articles from our library website.
Use headings and sub-heads throughout the paper so that it’s easy for me to follow
your points.
Use Times New Roman, 12-font, double-spaced.
Do not exceed 15 pages excluding the title page, references pages, and the
appendix (if there’s any). Write your name, ID, course title, and section in the title
page.
The paper is due by 11:59 PM PST on the due date (please refer to the weekly
schedule in the syllabus for the due date). Please submit the paper on Turnitin
available in the course shell. You’ll be able to submit the paper only once.
This assignment will be graded out of 100 points and its weight in the overall
student’s performance assessment evaluation is 20%.
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