Description
First and most important thing!!!!*Please NO AI WORK!!!!!!! *
Objective: To demonstrate a comprehensive understanding of international business concepts as outlined in the McGraw Hill textbook by Geringer.
Part 1: Research Paper
Topic Selection: Choose an international company and analyze its global business strategy. The analysis should cover the company’s market entry strategies, global marketing mix, supply chain management, and cultural considerations in different markets.
Content Requirements:
Introduction: Briefly introduce the company and its international presence.
Market Entry Strategies: Discuss the strategies used by the company to enter different international markets (e.g., joint ventures, franchising, exporting).
Marketing Mix: Analyze how the company adapts its marketing mix (product, price, place, promotion) to various international markets.
Supply Chain Management: Examine the company’s approach to managing its global supply chain.
Cultural Considerations: Discuss the cultural challenges the company faces in different markets and how it addresses them.
Conclusion: Summarize key findings and provide recommendations for future strategy.
References: Cite all sources, including the McGraw Hill textbook by Geringer.
Length: 4-6 pages, double-spaced, APA format.
