Description
Amazon Using your strategic plan from the Wk 2 – Strategic Plan Research assignment, complete the following: Create a 10+ slide Microsoft® PowerPoint® presentation, with speaker notes and visuals on each slide, that will sell your identified improvements to the strategic plan, based on your Wk 4 analysis. Be sure to choose a specific company! I have uploaded the document from weeks 2. Include the following: Summarize the threats and challenges you have identified within the current strategic plan.Determine how to execute the strategic initiatives in order to address the threats and challenges.Explain proposed process improvements.Assess whether additional resources are needed.Describe how resources should be used in the application of the strategic plan.Utilize KPIs to justify the financial investment and to measure the success of the proposed improvements to the strategic plan.Justify your recommendations based on anticipated Return on Investment (ROI). Provide specific data and details to both KPI’s and ROI’s Be sure to choose a specific Fortune 500 company (in excess of $5 billion). Review the PowerPoint examples found in Announcements from week one Include specific details in your speaker notes and data on your slides. Proper presentation is bullets with details on the slides and sentences in the speaker notes to backup and explain the slides. Use the same order as the bullets above are listed. At least one slide for each bullet point. Use some color and visuals on your slides – slides with just the topic on them provide nothing to your audience and are ineffective. PLAGIARISM: All papers in Blackboard are checked for originality by SafeAssign. NO part of any previous papers used in other classes are permitted in this class. All material must be original and Blackboard Originality Report must be less than 33% for each assignment. This 33% also includes all Discussion Posts and the use of a paraphrase generator or “word spinner” (AI).
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Amazon
University of Phoenix
STR/581
2
Amazon
Amazon is a Fortune 500 company with over US $ 5 billion in annual revenues. Also, it
is an e-commerce and technology retailer (Flamand et al., 2020). Strategic plan analysis extracts
its materials from the latest official filings and annual reports each company publishes. The study
intends to assess Amazon’s strategic strategy, analyzing the solid points and pointing out what
needs improvement in such areas as organizational leadership direction, appraisal efforts about
internal and external environments, personnel plan (including diversity), corporate social
responsibility (CSR), or environmental sustainability.
Clarity of Organizational Direction
In this respect, Amazon’s plans for the strategic direction of its organization stand out.
The plan captures the essence of Amazon’s vision, mission, and long-term aspirations —
customer focus, innovation, and expansion into foreign markets (Flamand et al., 2020). The
simple language makes Amazon’s strategic blueprint easy to appreciate by everyone from
investors to employees.
Evaluation of External and Internal Environments
Amazon’s detailed strategic plan breaks down the external and internal environments,
forming a comprehensive strategy for analysis. Another essential element is the presentation of a
SWOT analysis, which provides an overview–internally and externally –of Amazon’s strengths,
weaknesses, opportunities, and threats. Such analysis serves as a navigational chart by which
decision-makers can adjust the company’s resources to meet the changing needs of e-commerce
and technology (Althafairi et al., 2019). The strategic plan is more comprehensive than the oldstyle SWOT, however. Also, it investigates lengthwise market trends that affect the industry.
Amazon has become a change agent through understanding and reacting to trends in consumer
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behavior, technical developments, and industry experience.
Furthermore, the plan analyzes competitive patterns in great detail, recognizing that
everything about a market constantly changes. All this suggests that Amazon has a sense of its
place within the competitive environment, showing an overall strategic awareness that transcends
present-day difficulties and sets it up for long-term success (Althafairi et al., 2019). In addition,
the plan takes these regulatory considerations very seriously and knows that legal restrictions can
affect operations (Flamand et al., 2020). Also, this shows that Amazon recognizes the
importance of acting by proper business practices and fully appreciates its obligation to respect
relevant laws and regulations.
People Plan and Diversity
The Amazon strategic plan emphasized the People Plan, understanding that talent is
cemented at every level of the organization. However, the project also looks at more than
personnel management tactics and outlines comprehensive programs emphasizing how important
qualified people are. Diversity is not only a symbol of equality and Amazon’s ideals; it also
strategically promotes innovation (Althafairi et al., 2019). The strategic plan sets concrete,
measurable targets and programs to implement the vision for a workplace that embraces
diversity. Through targets for recruiting various talents and programs to cultivate professional
ability, Amazon is taking diversity seriously and actively striving toward a diverse workplace
culture (Althafairi et al., 2019). Also, this plan shows an awareness that the variety of people is
not a checklist but rather something fluid and vital, qualities needed by creativity and problemsolving, critical elements for a company in the e-commerce vanguard.
Corporate Social Responsibility (CSR) and Environmental Sustainability
Not only has Amazon included Corporate Social Responsibility (CSR) and Environment
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in its strategic plan, but the company’s dedication to these issues runs through every aspect of its
business. The plan outlines a comprehensive, multifaceted approach that goes beyond the
requirements of environmental laws. Amazon’s commitment to community involvement
manifests through several philanthropic activities, such as efforts to give back the benefits
derived from local communities or education and disaster relief work (GreyB, 2022). Thus, this
strategic plan reflects the company’s corporate philosophy that a good business must contribute
to society.
In addition, the plan outlines concrete and trackable goals that demonstrate Amazon’s
environmental commitment. The long-term goal of reaching net-zero carbon emissions by 2040
is representative and coincides with global efforts on climate change (GreyB, 2022). Thus,
addressing environmental issues is a priority for Amazon, and the company must set an example.
For example, concrete goals such as changing to 100 % renewable energy illustrate a rather
aggressive attitude toward reducing the company’s carbon footprint (Flamand et al., 2020).
Amazon’s strategic intent is also quite clear on investments in renewable energy and
sustainability (GreyB, 2022). The company proactively seeks technologies and processes that
raise energy efficiency and reduce environmental impact on its supply chain. By integrating
these investments into the strategic plan, Amazon expresses its intentions toward long-term
sustainable development and not just short-term business considerations.
Conclusion
In conclusion, Amazon’s planning is a coarse-grained document that clearly expresses the
company’s strategy and provides direction on internal and external environments,
communications with people — including diversity within its ranks — corporate social
responsibility, and environmental sustainability; this plan demonstrates Amazon’s values of
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innovation, customer focus, and responsible management. However, although the plan has many
strong points–clarity and completeness are among them — there is room for improvement.
Amazon can improve the plan by offering greater clarity about when various actions will be
undertaken and letting us know even more clearly how success would be measured. The analysis
above provides insight into the strengths and weaknesses of Amazon’s strategic approach as a
starting point for continuous revision moving forward in concert with changing market
conditions.
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References
Althafairi, B., Alhoumaida, N., Saxena, M., & Almsri, Z. (2019). Case study-AMAZON.
Journal of The Community Development in Asia, 2(2).
Flamand, O. J., Wisher, A., & Riley, S. (2020). Strategic Plan: Amazon.
GreyB. (2022, February 18). Amazon Business Strategy: Insights of its Core Operations and
Investment. GreyB. https://www.greyb.com/blog/amazon-business-strategy/
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