Description
This total submission should be no less than 500 words and incorporate a minimum of 2 credible sources other than the textbook. These sources should be cited in APA format.
Grading rubric
Check Your Understanding
1.
Define “Marketing.”
2.
Describe the “Marketing Framework.”
3.
What is “routine response behavior?” Provide an example.
4.
What are the 3 phases of the purchase process? Describe each one.
5.
What is psychological science? How is psychological science used in marketing?
Case Study: Southwest Airlines (Southwest Case PDF)
1.
Describe the marketing exchange relationship that exists between Southwest Airlines and its customers.
2.
Describe the 5Cs of the marketing framework as they pertain to Southwest
3.
How does Southwest Airlines approach to providing total customer experience capture the marketing framework elements of STP and 4Ps.
