Description
Chapter 1
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Increasing customer power is a continuing challenge to marketers in today’s economy. In what ways have you personally experienced this shift in power, either as a customer or as a business person? Is this power shift uniform across industries and markets? How so?
Chapter 2
Defend or contradict this statement: Developing marketing strategy is more important than implementing marketing strategy because, if the strategy is flawed, its implementation doesn’t matter.
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