Description
The Assignment must be submitted on Blackboard (WORD format only) via allocated folder. Assignments submitted through email will not be accepted. Students are advised to make their work clear and well presented; marks may be reduced for poor presentation. This includes filling your information on the cover page. Students must mention question number clearly in their answer. Late submission will NOT be accepted. Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions. All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism). Submissions without this cover page will NOT be accepted.
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PART 1
Marketing Management
General Instructions – PLEASE READ THEM CAREFULLY
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The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.
Assignments submitted through email will not be accepted.
Students are advised to make their work clear and well presented, marks may be reduced for
poor presentation. This includes filling your information on the cover page.
Students must mention question number clearly in their answer.
Late submission will NOT be accepted.
Avoid plagiarism, the work should be in your own words, copying from students or other
resources without proper referencing will result in ZERO marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-spaced) font. No
pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted
Learning Outcomes:
1.
2.
3.
Recognize an understanding of the overall marketing concepts, goals and strategies within the context of
organizations goals and strategies. (CLO-1)
Demonstrate the ability to formulate marketing strategies that incorporate psychological and sociological
factors which influence consumer’s decision.. (CLO-3)
Use effective and collaborative interpersonal skills to carry out scientific analysis of consumers’ needs and
wants to formulate a marketing Plan. (CLO-5)
Critical Thinking
Max Marks-10
Reading required: – Read Chapter 1, 2, and 5 carefully and then answer the following
questions based on your understanding.
1. Based on the discussion made in Chapter-1 regarding the value creation concept, explain
how a SR100 Timex watch and a SR20000 Rolex watch deliver value to their respective
target markets? Which factors account for this dramatic difference in watch prices?
Critically examine and provide your answer.
Chapter-1 (4 Marks) (Minimum 200 words)
2. Lexus brand is owned by the Toyota Motor Corporation. In many ways Lexus the luxury
vehicle brand, operates independently from the Toyota Motor Corporation. Visit their
websites (Lexus https://www.lexus.com.sa , Toyota https://www.toyota.com.sa) and
identify what markets each brand targets and how the two companies use the marketing
mix (4P’s) differently to target their unique target markets?
Chapter-2 (3 Marks) (Minimum 150 words)
3. Being a student of marketing management, critically examine how the technological
advances such as artificial intelligence is influencing marketers in the current scenario?
Critically examine and provide your answer with suitable examples.
Chapter-5 (3 Marks) (Minimum 150 words)
Important Notes: •
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Avoid Plagiarism
Support your answers with course material concepts, principles, and theories from the
textbook and scholarly, peer-reviewed journal articles etc.
Use APA style for writing the references.
Answers
1.
2.
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Reference FOR PART 1
PART 2
Case Study:
Talal, CEO and the president of a pharmaceutical company based in Riyadh. Talal is going to
retire after three months and has been asked to select his successor. He wanted to decide one
candidate from the following three best possible candidates he feels would best take over his
position.
1) Badar the VP – Marketing, Working with company from 20 years and under Talal for 7
years.
2) Rayyan the VP-Operations, been with company 23 years has most experience.
3) Sayeed VP-HR, been with company for 15years but has worked his way up the ladder
impressively.
Outside the workplace Badar, Rayyan, Sayeed are close friends and after receiving word that
they are the finalists for the job promotion. Tension rises both within and outside the workplace.
They also find out that the decision will not be announced until few weeks, which causes that
tension to raise that much more. Outside the work the three close friends have not talked nearly
as much since the promotion announcements and is causing negative effects in their home lives.
With the three of them failing to communicate, they won’t know how they each perceive the
situation, thus building on the already present stress and anxiety.
Talal ultimately chooses Badar due to his experience under him as VP. This puts even more
responsibility in Badar’s hands. The decision surely sends shockwaves throughout the company,
starting with Rayyan and Sayeed. Rayyan is extremely upset with the decision, and with him
being a very verbally aggressive person, he starts to cause some conflict with his work behaviour.
Sayeed, who is also highly upset, decides he cannot work under Badar, quits the job, and cuts
off the friendship they had.
To resolve this conflict, Badar calls multiple meetings hoping to improve the communication
within the business, however, this backfires tremendously. Rayyan’s work behaviour continues
to spiral out of control and is constantly verbally aggressive in meetings, targeting Badar in
certain comments, which only makes things worse by making the rest of the group
uncomfortable, this leaves Badar clueless as what to do simply because he has not done anything
wrong. He was awarded a job promotion and has not done anything to provoke Rayyan or Sayeed
to act the way they have.
Read the above case study and answer the following questions:
Q1: What is the main problem in the above case?
[Marks 3]
Q2: Discuss the problem with 5-Why analysis. Draw a cause-and-effect diagram based on
the problem of the case?
[Marks 4]
Q2: If you are consultant and asked to solve the problem, how will you solve the problem
of case? What are the steps you will follow to solve?
[Marks 3]
Reference FOR PART 2
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