Description
Select a business in St. Louis city or county that has at least 3 locations where they serve in-person customers.
For each of the top 3 stores by sales volume; create sites by defining the addressable area around each location. Make sure that your area is defined logically; not simply by using the default buffer parameters…you will need to defend this decision in your report.
Identify 4 to 6 data variables that define the target customer for this business. Do not use generic variables like “Total Population” as one of those factors. Also propose 2 spatial properties that characterize the addressable market for your selected business. These could include proximity to some other feature (i.e. close to parks, near a highway, etc.), business, or attraction.
Use BAO Reports to examine the addressable area for your 3 store sites and quantify how well they target your defined customer demographic. Create a custom one-page infographic template for your selected business. The infographic must include a map of the location along with elements that summarize each of the parameters you chose to define the target customer base. Use your template to generate infographics for each of the top 3 stores.
Find another city in St. Louis County to expand your selected business using Void OR Threshold Analysis. Use the Pin tool to create 3 potential locations in different areas within the new city and then use a Site Suitability analysis and your identified data and spatial variables to determine which of those candidates would be the best place to add a new store.
Deliverables:
A written report (Word or PDF format, 2-3 pages, single spaced, 1” margins, 12 pt font). The report should be styled as if prepared for a client who has hired you to determine a new location for their business and must include the following sections:
Introduction: in this section you will describe the selected business, the parameters you’ve selected to define the customer base, and explain why you chose them.
Methods: briefly describe how you performed the analysis for this project. Include a map showing the region and the individual store locations. Discuss how you determined the area to target for expansion and why that area was selected.
Results: show the three candidate locations that you evaluated for expansion and the location that was selected. Justify why that site was chosen over the other candidates.
Use your custom template to generate infographics for each of the top 3 businesses by sales volume and one for the selected expansion location. (1 page each; letter size).
Compile the written report and your 4 infographic pages into a single document (Word or PDF)
