Description
Atttached is the article needed for the assignment and the questions for it. I’d like to have the questions answered within a decent amount of sentences
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Marketing Management
Assignment 1
Please read the Ryanair article and answer the following questions:
1. Do you agree with Mr. O’Leary that air travel is largely a commodity? Why or why
not?
2. Make a list of the creative ideas identified in the article. Which of these ideas are
reasonable/unreasonable? Please provide an argument for your position.
3. Do you think that the ideas identified in the article are a source of sustainable
competitive advantage? Why or why not?
4. In the article, Mr. O’Leary discusses the problems associated with purchase of 200
aircraft from Boeing. Why do you think Boeing is willing to risk losing this order by
refusing to comply with Ryanair’s warranty and performance guarantee requirements?
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