Description
*Chapter 1: Introduction* (1500 words)
1.1 Research Background
1.2 Rationale of this Study
1.3 Aim of the research
1.4 Research Objectives
1.5 Research Questions
1.6 Significance of the study
1.7 Project Structure
1.8 Summary
*Chapter 2: Literature Review* (3000 words)
2.1 Introduction
2.2 Conceptual framework
2.3 Investigate instances of negative word-of-mouth communications targeting luxury fashion retailers in the United Kingdom, examining sources, content, and dissemination channels.
2.4 Assess the effects of negative word-of-mouth on key performance indicators such as brand reputation, customer trust, and sales within the UK luxury fashion retail sector.
2.5 Identify organizational responses and strategies employed by luxury fashion retailers to mitigate the impact of negative word-of-mouth on their performance.
2.6 To provide recommendations for effective reputation management and communication strategies for luxury fashion retailers based on the study’s findings.
2.7 Theoretical framework
2.8 Summary
