Description
Part 1: the topic will be about “Starbucks” , please reflect the below assignment requirements on Starbucks company:
“Analyse in depth the Environment of a Global Industry. Present your Strategic recommendations for a Firm in that Industry”
Apply PESTEL and Porter’s Five Forces Analysis on an Industry of your choice. Please be as thorough and reflective as possible, given the word count limit.
Optionally, you can also apply Demand-Supply analysis to gain insights on the strategic direction of both prices and quantities in that Global Market.
Your report should be presented in a management report format covering following key elements:
● Executive summary (make it brief around 150 words – not counted in word limit),
● Introduction (setting out the scope of your work),
● Main body, and, ● Conclusion. Maximum Wordcount: 2,000 (+/-10%)
Part 2: the assignment topic will be about “Ali Express”, please, reflect the below assignment requirements on Ali Express company:
“Your employer asks you to explore the potential of expanding operations in China, a fast growing economy with a different social and cultural environment than then one you operate now.
Please examine critically the ways through which your company can gain
access to China. Also, please inform your employer about the socio-cultural environment in China and how the management style should adjust to accommodate this difference. Please give specific recommendations and advice to your employer”
You could choose an industry and tailor the answer in relation to that industry.In your report you could explore the different benefits and drawbacks of entry strategies such as Acquisitions, Joint Ventures and Foreign Subsidiaries. Which of these is most likely to work in the case of China, and why? Optional here is a short PESTEL analysis.
Examine the cultural context for China. What steps your company needs to take to succeed with partners, customers and employees in that cultural and social space? Which opportunities and which dangers do you foresee and how should your company protect itself against these?
Your report should be presented in a management report format covering following key elements:
● Executive summary (make it brief around 150 words – not counted in word limit),
● Introduction (setting out the scope of your work),
● Main body, and, ● Conclusion.
Maximum Wordcount: 2,000 (+/-10%)
Unformatted Attachment Preview
Global Environments and Management Trends
ABS-DBA
Assignment – 2023
STUDENT ID
UNIT TITLE: ___________________________________________________
NAME (in Full):___________________________________________________
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All assignments are to be submitted on 13th May 2023 on https://lms.atmsstudentgateway.com/
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Any Assignment submission extension request must come to Azra Fatima (Head: Examination |
Academic) [email protected] 5 days before the date of submission with a valid reason and
supported documentary evidence.
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APA 7th edition referencing guidelines needs to be followed.
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Similarity between student’s work is strictly not accepted, any student found with similar work will
be graded Zero and fail for the course. However, Plagiarism is an academic offence and will not be
tolerated.
•
Any reevaluation request should come in 5 days of grade release. Any late request will not be obliged.
(Form and other details shall be shared based on request)
•
Reevaluation cannot be requested for plagiarized assignments as the assignment stands as an academic
misconduct.
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If a program participant submits the assignment late, but within 1 week after the submission date a 20%
penalty will be applied
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Re-evaluation request is NOT applicable for any failed courses provided the mark range from 59 to 69.
Any grade which is below the range is however not applicable for this request.
•
Any rescheduling request can be fulfilled within one week after the actual date of the assessment. Any
late request will not be obliged.
Assignment once submitted to exam board is final for marking.
•
•
•
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Second extension cannot be provided without supporting documentary evidence.
Program participants are strongly advised to keep a copy of their work in case the submitted copy should
go astray.
Total 90 marks. 10 Marks for Class Attendance. Final marks will be
converted to 90 marks.
©Al Tareeqah Management Studies – 2023
1
PS. Kindly note to adhere to all the above instructions. Failing to read this, ATMS will not be responsible for any
actions taken.
Total Marks
/ 90
PLAGIARISM
Plagiarism is a form of cheating, by representing someone else’s work as your own or using someone
else’s work (another student or author) without acknowledging it with a reference. This is a serious
breach of the Academic Regulations and will be dealt with accordingly. Students found to have
plagiarized can be excluded from the program.
Plagiarism occurs whenever you do any of the following things without acknowledging the original
source:
✓ Copy information from any source (including the study guide, books, newspapers, the internet)
✓ Use another person’s concepts or ideas
✓ Summarize or paraphrase another person’s work.
How do I avoid plagiarism?
To ensure you are not plagiarizing, you must acknowledge with a reference whenever you:
✓ use another person’s ideas, opinions or theory
✓ include any statistics, graphs or images that have been compiled or created by another person or
organization
✓ Paraphrase another’s written or spoken word.
What are the penalties?
The penalties for plagiarism are:
✓ Deduction of marks,
✓ A mark of zero for the assignment or the unit, or
✓ Exclusion from the program.
Plagiarism is dealt with on a case-by-case basis and the penalties will reflect the seriousness of the
breach. Please note claiming that you were not aware of need to reference is no excuse.
©Al Tareeqah Management Studies – 2023
2
Assessment___________________________
Assignment:
“Analyse in depth the Environment of a Global Industry. Present your
Strategic recommendations for a Firm in that Industry”
Apply PESTEL and Porter’s Five Forces Analysis on an Industry of your choice. Please be as
thorough and reflective as possible, given the word count limit.
Optionally, you can also apply Demand-Supply analysis to gain insights on the strategic
direction of both prices and quantities in that Global Market.
Your report should be presented in a management report format covering following key
elements:
● Executive summary (make it brief around 150 words – not counted in word limit),
● Introduction (setting out the scope of your work),
● Main body, and,
● Conclusion.
Maximum Wordcount: 2,000 (+/-10%)
Total Marks :45 Marks
“Your employer asks you to explore the potential of expanding operations in
China, a fast growing economy with a different social and cultural
environment than then one you operate now.
Please examine critically the ways through which your company can gain
access to China. Also, please inform your employer about the socio-cultural
environment in China and how the management style should adjust to
accommodate this difference. Please give specific recommendations and
advice to your employer”
You could choose an industry and tailor the answer in relation to that industry.
©Al Tareeqah Management Studies – 2023
3
In your report you could explore the different benefits and drawbacks of entry strategies such
as Acquisitions, Joint Ventures and Foreign Subsidiaries. Which of these is most likely to work
in the case of China, and why? Optional here is a short PESTEL analysis.
Examine the cultural context for China. What steps your company needs to take to succeed
with partners, customers and employees in that cultural and social space? Which opportunities
and which dangers do you foresee and how should your company protect itself against these?
Your report should be presented in a management report format covering following key
elements:
● Executive summary (make it brief around 150 words – not counted in word limit),
● Introduction (setting out the scope of your work),
● Main body, and,
● Conclusion.
Maximum Wordcount: 2,000 (+/-10%)
Total Marks :45 Marks
©Al Tareeqah Management Studies – 2023
4
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