Description
There are two parts to this reflection memo. First, describe your understanding of two strategy concepts, shown below, as developed by the relevant reading and classes. Then: how did our discussion of the Trader Joes case deepen/expand/change your understanding of these concepts? In your answer, be sure that you:
demonstrate that you prepared the relevant background reading and have understood the concepts as developed in lectures.
include your perspective on why the concepts are important elements of a good strategy.
communicate your understanding of the key takeaways from our discussion of the Trader Joe’s case, explaining how the case discussion created new insights and improved/deepened/changed your understanding of the two concepts.
To organize your reflection, first write one paragraph for each of the concepts, then, add up to two additional paragraphs about how our case discussion changed/deepened/expanded your understanding of each of them. There is not a set length, but approximately 600 words should be enough.
Please type or upload text directly in the space provided – do not upload a doc.
This is a reflection: be sure to ground the second part of your answer in your learning and takeaways from our case discussion. What you think about a case before the class discussion may be different from your understanding after the discussion: that “delta” – the insights and new perspectives gained from the case discussion – should be reflected in your memo. For this reason, you must be present in the class sessions where we discuss the case to submit a reflection about the case, and your memo has to reference key highlights of the discussion.
Concepts:
Tailored Activities (that Fit with a Position)
Trade-offs
Optional – feel free to add:
In your view, what were the most valuable takeaways from the case discussion?
Were there any points or questions that you would have liked to explore further?
I will provide my notes during class, and you need to follow the instructions carefully, and if you have any queations lmk.
Unformatted Attachment Preview
Trader Joe Notes
Organic food/price not low/fresh
Delivery not good as Walmart and Amazon
Quick meal
Brand
Small store/parking lots
Fun inside
Who supplier/what policy
Competitive strategy and limit
High satisfaction High price
Who prefer TJ
1. Value Quilty. – organic
2. 80% college educated
3. Artsy
4. High income pp
5. Healthy food
6. Well read/well travel/foodie
Location
1. Urban area
2. Plaza- parking lot
3. Small store format
trade off
1. Supplier
Sell at cheaper price
Paid on time
Hr
How to employe trade
Benefit
Culture
Diversity
2. Job rotation
Multisicision
College grades
Personality —friendly
Conversation
Recommandation of products
3. Merchandise
Obsolescence
Novelty
Samplling
4. Dealer
No marketing buget
Higher customer value and cost
Everything unique
TJ wanna what pp wanna us
Trader Joe need to update online shopping because nowadays trends/
TJ is all about focusing on offline sales and giving consumers the atmosphere of visiting
a supermarket. So it is not recommended to start online sales, the supermarket staff will
tell consumers what products are suitable and they focus on offline sales.
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