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Assessment Brief
Module Level:
Module Code:
Credit Value:
Module Name:
Module Leader:
6
EDU3067 Com
20
Academic Conventions for Critical Analysis
Bob Fisher
Assessment Code:
Assessment Type:
AS1
Portfolio
Assessment
Deliverable(s) as
stated in the
Module
Specification:
4 pieces of written work (3 short and 1 longer piece)
Weighting (%):
100%
Submission dates:
Feedback and
Grades due:
Please access the module NILE (Northampton
Integrated Learning Environment) site, and check
submission dates under the Assessment and
submission item within the Course Content section.
Please see the Assessment and submission section of
the module NILE site.
Please read the whole assessment brief before starting work on the Assessment Task.
Assessment Task Guidance Description
Learning Outcomes aligned to this assessment:
On successful completion of this assessment, you will be able to:
1
Critically analyse and apply subject-specific language in a range of written and
spoken genres.
Critique concepts and principles relating to business.
Devise and sustain an argument supported by valid evidence and extensive use
of sources.
Coherently collate, critically evaluate and make and justify links between
information / data / appropriate literature.
Effectively use relevant information / data from a wide range of resources
including current research / academic publications.
Communicate effectively in a manner appropriate to the topic, context, purpose
and audience.
Task: AS1 Assessment: Portfolio
Rationale:
In your future careers in Business or Finance, it is very likely that you will be asked to
contribute to or write reports. The main aim of this module is to equip you with the
skills necessary to produce a cohesive piece of writing, focussing on appropriate
organisation and use of language.
In order to develop these skills, we will take you through the different stages in the
process of planning drafting and writing the report. Each step will help you to:
Understand and adhere to instructions in the assessment brief
Search for, evaluate and analyse relevant information and data
Write for a specific/specialist audience
Structure and present material in a logical and coherent way
Develop and deploy language appropriate to the Report genre
Draw a set of conclusions based on evidence and from analysis of the
information gathered at the research stage
Make relevant recommendations as appropriate
Provide complete and correct in-text and end-text references.
Structure
The assessment on this module will comprise 4 separate tasks, the first three of which
will inform the final main task, the Business Report.
In this module we will take you through the process of writing a report. You will be
asked to submit each of the first 3 tasks at fixed points during the module. You will
receive feedback on these tasks, indicating how you need to develop your work
subsequently. Please note that each of these tasks will be graded on the first
submission and will contribute to your overall grade.
However, for the final Report, you will be able to submit a draft prior to the final
submission, for which you will receive formative feedback.
Briefly, the Portfolio tasks are as follows:
1. Title Analysis – (10%)
You will analyse 3 Report titles & provide a brief statement of what you understand &
how you would approach them. (300 words)
2. Notes/Reading Matrix – (20%)
Read 3 Company Sustainability Reports (at least 2 UK-based firms – you can have one
firm based elsewhere) and some external, independent sources i.e., NGOs, articles
from the Financial Press and academic articles.
From your reading, choose 2 Sustainability reports, 2 academic articles and 2 other
sources i.e., NGO report, Financial Press article. You will have to fill in a Reading Matrix
(below), which involves full references, a short summary of the main points, how each
text relates to the other texts and your thoughts on the text, your critical comments.
(1200-1500 words)
2
3. Extended, Detailed Report Plan – (20%)
You will produce a detailed, extended plan which will include the main points to be
made in the Report together with academic references. Your plan should be in bullet
points, not full sentences and cover all your report structure. (600 – 800 words)
You will receive individual tutorials for this assessment. As part of this discussion, you
will be asked to justify your choices i.e., explain why you chose a particular
source, explain and show why your assumptions / claims are true, give more detailed
information on how you will used your sources in your report. This discussion will
support your mark for this task.
4. Report – (50%)
Report Title:
“It is widely agreed that to avoid the potentially catastrophic effects of
climate change,
the world needs to attain carbon zero emissions by 2050.” Write a report in
which you
outline the role that Multinational Corporations can and should play in
meeting this challenge.
In your report you should consider the following –
–
What have MNCs done to meet the challenges posed by Climate Change?
To what extent have these measures been successful?
What more do MNCs need to do?
How likely is that MNCs will carry out the required measures by 2050?
You MUST select at least two UK MNCs. You can choose one non-UK MNC.
You should select 6-8 sources (at least 75% of these sources MUST be English
language). Where possible, you should try to use NELSON. Your sources will include:
o
o
company sustainability reports
independent sources, e.g. financial press (McKinsey, Economist, FT), academic
journals, NGO websites / reports
If your sources are not reliable, you could lose marks. You should use the CRAAP
criteria to help you with your selection.
(1800 – 2000 words)
Possible Report Structure
Executive summary (not included in the word count)
Intro (300-350 words) – establish the issue of climate change and the responsibilities
of businesses in addressing this
– What evidence is there that climate change is happening, it is global and its
effects are potentially catastrophic?
– Why is it felt that businesses have a responsibility to address this challenge?
– How will the report be structured?
3
Findings (450-500 words) – Report on what you have learnt about MNCs’ current
activities:
– What do MNCs claim they are doing?
– What are the similarities and differences in the response to the challenge
demonstrated by your chosen MNCs?
– What do independent sources (NGOs, the Financial Press, academic articles)
argue MNCs should do? Do they agree or are there differences in their
views?
Evaluation (550-600 words) – Critically assess the strengths and weaknesses in the
banks’ responses:
– How successful have MNCs been in addressing this challenge? Which MNC
demonstrates better performance and why?
– What is lacking in their responses?
Recommendations (250-300 words) – Provide 4-5 recommendations for actions to be
taken by MNCs to better address the challenge of climate change. You should respond
to the weaknesses you have identified in the previous section and add more ideas.
– What more do MNCs need to do?
– Why are the recommended actions necessary?
– How might these be implemented?
Conclusion (150-200 words) – Briefly summarise your findings.
– Summarise your main findings and assumptions
– How likely is it that MNCs will carry out the required measures by 2050?
Submission deadlines
Draft submission deadline: Monday 22nd April, 23:59 UK time
Final report submission deadline: Monday 20th May, 23:59 UK time.
Make sure you submit your work on time. Late submissions will be capped at 42 (D-)
according to UON assessment regulations.
4
Use of Generative AI (Artificial Intelligence) within this assessment:
Some uses of Generative AI may deemed as unethical in your assessment. Further
guidance on the conditions for allowable use of Generative AI will be given by the
module team.
Please access the following position guidance from University of Northampton on the
use of Generative AI within assessments.
Assessment Submission
To submit your work electronically, please go to the ‘Assessment and submission’ area
on the NILE site and use the relevant submission point to upload the assignment
deliverable. The deadline for this is 11.59pm (UK local time) on the date of submission.
Please note that Essays and text-based reports should be submitted as Microsoft Word
documents (.doc or .docx), or as guided within the assignment. Please access the
following guide to submitting assessments.
Written work submitted to Turnitin will be subject to anti-plagiarism detection
software. Turnitin checks student work for possible textual matches against internet
available resources and its own proprietary database. Please access the University of
Northampton’s Plagiarism Avoidance Course (UNPAC) to learn more.
When you upload your work correctly to Turnitin you will receive a receipt which is
your record and proof of submission. If your assessment is not submitted to Turnitin,
rather than a receipt, you will see a green banner at the top of the screen that denotes
successful submission.
N.B Work emailed directly to your tutor will not be marked.
Grading:
Your grade will depend on the extent to which you meet these learning outcomes in
the way relevant for this assessment. You will be assessed on your ability to
successfully address specified module learning outcomes, with marks allocated based
on what is called a grading rubric.
The rubric is a table which has different statements for how well each learning
outcome has been met, and is used as a standard benchmark so that all assignments
are marked equally against. Please see the grading rubric on NILE, or see the final
page of this document for further details of the criteria against which you will be
assessed, presented in the grading rubric.
Further Assessment Guidance:
Please access the following document for more general information about the
assessment process, including anonymous marking, submissions, and where to find
feedback and grades.
2023 UON Standard Assessment Guidance .
5
Marking Rubric
Learning
Outcomes
addressed
through this
assignment
…
No
submissi
on / no
evidence
Work
submitted
is of no
academic
value /
nothing
submitted.
Fail
Evidence
included or
provided
but missing
some very
important
aspects.
Pass
Of satisfactory
quality,
demonstrating
evidence of
achieving the
requirements
of the learning
outcomes.
Commend
ed
Of sound
quality,
demonstrati
ng evidence
which is
sufficient
and
appropriate
to the task
or activity.
Merit
Of high
quality,
demonstrati
ng evidence
which is
rigorous and
convincing,
appropriate
to the task
or activity.
Distinction
Of very high
quality,
demonstrati
ng evidence
which is
strong,
robust and
consistent,
appropriate
to the task
or activity.
LO
No attempt
to address
the
learning
outcome
Poor level of
Satisfactory
analysis and
response with
predominately some attempt at
descriptive in analysis, though
approach
primarily
descriptive in
approach.
A sound
High quality
Superior level of
response with response with a critical analysis,
some evidence rigorous level of supported with
of critical
critical analysis.
robust
analysis.
evidence.
LO
No attempt
to address
the learning
outcome
Poor
awareness of
business
concepts and
principles
A sound
response,
showing a
critical
awareness of
business
concepts and
principles
LO
No attempt
to address
the learning
outcome
Poor
argumentatio
n with little or
no supporting
evidence
LO
No attempt
to address
the learning
outcome
Poor attempt
to evaluate
and identify
links between
data /sources
of information
LO
No attempt
to address
the learning
outcome
Poorly written
A satisfactory
A sound
A high-level
A fluent and
response to
response to the response to the response to the
authoritative
the task,
task, which
task, which
task, which
response to the
which shows a shows a sufficient
shows an
shows good
task, which
limited range
range of
appropriate and control and a
shows a
of language
language and
occasionally
flexible range
sophisticated
and
organisation
flexible range
of language
range of
organisation
of language
and
language and
and
organisation
organisation
organisation
Critically
analyse and
apply subjectspecific
language in a
range of
written and
spoken genres
Critique
concepts and
principles
relating to
business.
Devise and
sustain an
argument
supported by
valid evidence
and extensive
use of sources.
Coherently
collate,
critically
evaluate and
make and
justify links
between
information /
data /
appropriate
literature.
Communicate
effectively in a
manner
appropriate to
the topic,
context,
purpose and
audience.
Unsatisfactory
Academic /
Professional command of
academic /
quality
professional
6
Poor
command of
academic /
professional
Satisfactory
awareness of
business
concepts and
principles
A very highlevel response
demonstrating
a robust and
balanced
critical
approach to
business
concepts and
principles
Satisfactory level Sound level of
A high level of
A very high
of argumentation argumentation argumentation
level of
with some
with a range of
which
argumentation
attempt to
supporting
incorporates an which skilfully
incorporate
evidence
extensive range
incorporates
supporting
of supporting and synthesises
evidence
evidence.
an extensive
range of
supporting
evidence.
Satisfactory
A sound
Successfully
Skilfully
attempt to
attempt to
evaluates and
collates,
evaluate and
evaluate and
identifies links
critically
identify links
identify links
between data
evaluates and
between data
between data
/sources of
identifies links
/sources of
/sources of
information
between data
information
information
/sources of
information
Satisfactory
command of
academic /
professional
Sound
command of
academic /
professional
A high-quality
response
demonstrating
knowledge
and critical
approach to
business
concepts and
principles
Rigorous
command of
academic /
professional
Authoritative
command of
academic /
professional
conventions
conventions
appropriate to appropriate to
the discipline. the discipline.
7
conventions
appropriate to
the discipline.
conventions
sufficient and
appropriate to
the discipline.
conventions
appropriate to
the discipline.
conventions
appropriate to
the discipline.
Title”In order to mitigate the detrimental impact of climate change, what changes in
lifestyle, if any, will be necessary in the so-called developed world?”
A
Topic: climate change
Focus: Changes in lifestyle
Instruction: Discuss lifestyle changes in the developed world
B
(1) Define climate change
(2) Provide evidence for changing in developed world
(3) Estimate the positive and negative influence
C
Assumption:
lifestyle is changed positively.
Lifestyle is changed negatively.
Lifestyle is changed substantially.
Title”Those who are most responsible for climate change should bear the primary
responsibility for dealing with it. To what extent do you agree with this statement?”
A
Topic:Primary responsibility for dealing with climate change
Focus: Who are most responsible for climate change
Instruction:Discuss your agreement or disagreement
B
(1) Define climate change
(2) Analyze and identify entities or groups who are the most responsible for climate
change
(3) Summarize key points and provide a specific viewpoint which means example a
specific group or entities
C
Everyone should bear the responsibility
No one should bear the responsibility
Government solely bear the responsibility
Title”It is widely agreed that to avoid the potentially catastrophic effects of climate
change the world needs to attain carbon zero emissions by 2050. Write a report in
which you outline the role that MNCs can and should play in meeting this challenge”
A
Topic:carbon emissions effect
Focus:MNCs triggered effect
Instruction:Analyse MNCs’s effect during carbon zero emissions
B
(1) Define climate change
(2) What are the potential effects
(3) Analyze these effects whether positive or negative
(4) How should MNCs do during this challenge
C
MNCs are supposed to bear the whole responsibility
MNCs are not supposed to bear the whole responsibility
Local companies should play a significant role during this challenge
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