Description
The strategic digital marketing plan (e-marketing plan) should be for the Athens Concert Hall companyApa style in text citation
Unformatted Attachment Preview
Subscribe to DeepL Pro to translate larger documents.
Visit www.DeepL.com/pro for more information.
The strategic plan will include the following sections:
Α. Introduction
Β. Strategic plan
1. Analysis of the company’s current situation (Company Profile, Customer Profile,
Target Market Sizes/Trends, Competitors, Institutional-Technological-Political
Environment (PEST))
2. SWOT analysis of the company
3. Formulation of the company’s value proposition (How the company meets the needs of
customers, What is its vision)
4. Analysis of the company’s online presence compared to competitors (4.1 Analysis of
the company’s website using a relevant tool (e.g. SimilarWeb), 4.2 SEO analysis
and 3 Analysis of the company’s presence in Social media)
5. According to the business objectives, the definition of objective goals and metrics
(KPIs) taking into account the statistical data from the analysis of the company’s
online presence (Step 4). Objectives should be: quantified, achievable, realistic,
time-bound, relevant and measurable
6. Defining a digital marketing plan (audience segmentation, actions per medium,
content management)
7. Preparation of the budget, timetable and definition of the implementation
team
You should also mention in the Introduction of the paper why you chose this
particular company.
It should be approximately 25-30 pages in length, while its structure and content will
be in accordance with the course notes (Course Module: Documents, Subfolder: 7. Digital
Marketing Strategic Plan, File: 7. Digital Marketing – Strategic Planning.pdf).
The formatting of the assignment will be in accordance with the relevant guidelines (Course
Module: Documents, Subfolder: Compulsory Assignment, File:
Degree Project Guide.pdf), while examples of a strategic digital marketing plan can be
found in the file Examples.zip ((Section
Course: Documents, Subfolder: Compulsory Assignment, File: Examples.zip).
The data you report in the e-marketing plan should be factual and you should list the
sources of the data.
Each team’s work should be submitted to the email: [email protected] no later
than 29/02/2024. Papers sent after the deadline will not be accepted.
ATTENTION: If the paper contains original texts from other papers or other sources, it will
not be graded.
Purchase answer to see full
attachment
