Description
Watch the video case study titled “Dinosaur Bar-B-Que”, answer the overarching question in the case (as listed in Stukent): IF DINOSAUR BAR-B-QUE OPENED A LOCATION IN YOUR AREA, WHAT PRIMARY RESEARCH SHOULD THEY PERFORM TO FIT IN WITH YOUR COMMUNITY? （boston）
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MARKETING CASE FILE
CASE: Dinosaur Bar-B-Que
CASE QUESTION: IF DINOSAUR BAR-B-QUE OPENED A LOCATION IN YOUR AREA, WHAT PRIMARY RESEARCH SHOULD
THEY PERFORM TO FIT IN WITH YOUR COMMUNITY?
➤ OVERVIEW ————————————–● Nationally acclaimed barbecue
● Rooted in Southern barbecue
traditions with a distinctly unique
flavor
➤ TARGET MARKETS —————————-
● More than just great barbecue, it’s a
dining experience
● Segment 1: Established Dinosaur
Bar-B-Que fans
● Segment 2: Customers looking for
a dining experience, not just good
food
➤ DESCRIPTION ———————————–
Founder John Stage and partners began
Dinosaur Bar-B-Que as a traveling bbq
stand in 1983.
In 1988, the business made Syracuse,
New York, its permanent home, and now
has seven locations across the Northeast.
Dinosaur Bar-B-Que has won multiple
awards from publications like “Men’s
Health” and “Eating Well.” They’ve also
been featured on various shows on the
Food Network and Travel Channel.
Their food is known for being fresh, high
quality, and healthier than many bbq
alternatives. The menu has Southern
roots, but with a distinct flavor that is
unique to Dinosaur Bar-B-Que.
Consumer Behavior: Video Case Study
➤ WEB / CONTACT ——————————https://www.dinosaurbarbque.com/syracuse/
https://www.instagram.com/dinosaur_bbq/?hl=
en
https://www.facebook.com/DinosaurBBQ/
https://www.youtube.com/channel/UCponRLQ
kar6-VevbjAYWbeA
ATTN: While you are encouraged to research
the company, please do NOT contact the
company directly — including by phone or
email. This impedes the business’s day-to-day
work and is not necessary for the case study.
➤ CASE NOTES ————————————It doesn’t hurt to conduct some research!
The Evolution of American Barbecue
An Illustrated History of Barbecue in
America
Duggal
Stukent Publishing
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