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المملكة العربية السعودية
وزارة التعليم
الجامعة السعودية اإللكترونية
Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University
Department of Business Administration
College of Administrative and Financial Sciences
Assignment 1
Marketing Management (MGT 201)
Due Date: 9th March 2024 @ 23:59
Course Name: Marketing Management
Student’s Name:
Course Code: MGT201
Student’s ID Number:
Semester: 2nd
CRN: 23202
Academic Year:
For Instructor’s Use only
Instructor’s Name: Abdullah Bubshait
Students’ Grade:
Marks Obtained/Out of 10
2023-24
Level of Marks: High/Middle/Low
General Instructions – PLEASE READ THEM CAREFULLY
•
•
•
•
•
•
•
•
The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.
Assignments submitted through email will not be accepted.
Students are advised to make their work clear and well presented, marks may be reduced for
poor presentation. This includes filling your information on the cover page.
Students must mention question number clearly in their answer.
Late submission will NOT be accepted.
Avoid plagiarism, the work should be in your own words, copying from students or other
resources without proper referencing will result in ZERO marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-spaced) font. No
pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.
Learning Outcomes:
1.
2.
3.
Recognize an understanding of the overall marketing concepts, goals and strategies within the context of
organizations goals and strategies. (CLO-1)
Demonstrate the ability to formulate marketing strategies that incorporate psychological and sociological
factors which influence consumer’s decision.. (CLO-3)
Use effective and collaborative interpersonal skills to carry out scientific analysis of consumers’ needs and
wants to formulate a marketing Plan. (CLO-5)
Critical Thinking
Max Marks-10
Reading required: – Read Chapter 1, 2, and 5 carefully and then answer the following
questions based on your understanding.
1. Based on the discussion made in Chapter-1 regarding the value creation concept, explain
how a SR100 Timex watch and a SR20000 Rolex watch deliver value to their respective
target markets? Which factors account for this dramatic difference in watch prices?
Critically examine and provide your answer.
Chapter-1 (4 Marks) (Minimum 200 words)
2. Lexus brand is owned by the Toyota Motor Corporation. In many ways Lexus the luxury
vehicle brand, operates independently from the Toyota Motor Corporation. Visit their
websites (Lexus https://www.lexus.com.sa , Toyota https://www.toyota.com.sa) and
identify what markets each brand targets and how the two companies use the marketing
mix (4P’s) differently to target their unique target markets?
Chapter-2 (3 Marks) (Minimum 150 words)
3. Being a student of marketing management, critically examine how the technological
advances such as artificial intelligence is influencing marketers in the current scenario?
Critically examine and provide your answer with suitable examples.
Chapter-5 (3 Marks) (Minimum 150 words)
Important Notes: •
•
•
Avoid Plagiarism
Support your answers with course material concepts, principles, and theories from the
textbook and scholarly, peer-reviewed journal articles etc.
Use APA style for writing the references.
Answers
1.
2.
3.
المملكة العربية السعودية
وزارة التعليم
الجامعة السعودية اإللكترونية
Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University
College of Administrative and Financial Sciences
Assignment 1 MGT101 (2nd Term 2023-2024)
Deadline: 09/03/2024 @ 23:59
(To be posted/released to students on BB anytime in Week 4)
Course Name: Principles of
Management
Course Code: MGT101
Student’s Name:
Semester: 2nd
CRN:
Student’s ID Number:
Academic Year: 1445 H (2023-2024)2nd Term
For Instructor’s Use only
Instructor’s Name: Dr. Abdulelah Alnafisah
Students’ Grade: /6
Level of Marks: High/Middle/Low
Instructions: Please Read them carefully
•
•
This assignment is an individual assignment.
Due date for Assignment 1 is 09/03/2024.
• The Assignment must be submitted on BB only in WORD format via allocated
folder.
• Assignments submitted through email will not be accepted.
• Students are advised to make their work clear and well presented; marks may be
reduced for poor presentation. This includes filling your information on the cover
page.
• Students must mention question number clearly in their answer.
• Late submission will NOT be accepted.
• Avoid plagiarism, the work should be in your own words, copying from students
or other resources without proper referencing will result in ZERO marks. No
exceptions.
المملكة العربية السعودية
وزارة التعليم
الجامعة السعودية اإللكترونية
Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University
College of Administrative and Financial Sciences
• All answered must be typed using Times New Roman (size 12, double-spaced)
font. No pictures containing text will be accepted and will be considered
plagiarism).
Submissions without this cover page will NOT be accepted.
Assignment Purposes/Learning Outcomes:
After completion of Assignment-1 students will able to understand the
CLO 2: Describe the current trends and challenges in global business management.
CLO 6: Demonstrate organization’s role in ethics, diversity, and social responsibility.
Assignment-1 Please go through the Case and answer the questions that follows. (Length of
each answer should not be less then 150 words)
RAGE AT BANGLADESH COAL MINE SCHEME
A huge open-cast coal-mining project by a British firm, that would involve moving the homes of
up to 130000 workers in Bangladesh, is at the centre of an international row. The company, GCM,
plans to dig up to 570 million tonnes of coal in a project that will displace people from Phulbari,
in north-west Bangladesh. A river will also have to be diverted and the mangrove forest, which is
a world heritage site, would be destroyed too.
The project has attracted widespread hostility. In protests against the scheme 18 months ago, three
people were killed in an area now said to be controlled by the armed forces. Many international
campaign groups have written to the Asian Development Bank demanding that it turns down a
$200 million loan for the project. The World Development Movement is claiming that the social
and environmental damage can never be repaired if the scheme receives government approval. A
spokesman for GCM, on the other hand, stressed the importance to one of the worldNs poorest
countries of jobs, incomes and exports.
Source: Observer, 9 March 2008 (adapted)
Part A
1. What do you understand by the term “Stakeholders”? Using examples from the case study,
explain the differences between internal and external stakeholders.
المملكة العربية السعودية
وزارة التعليم
الجامعة السعودية اإللكترونية
Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University
College of Administrative and Financial Sciences
2. Explain the benefits of any two stakeholder groups resulting from this mine project.
3. Explain the disadvantages to any two stakeholder groups resulting from this mine project.
4. Discuss the ways in which GCM could reduce the impact of the disadvantages it has created
for stakeholder groups negatively affected by the mine.
Part B
5. Discuss the view that businesses who claim they have an objective to protect the environment
are really just trying to create a positive image in order to increase their sales and profits.
ANSWERS:
PART A
Q1. What do you understand by the term “Stakeholders”? Using examples from the case study,
explain the differences between internal and external stakeholders.
Answer:
Q2. Explain the benefits of any two stakeholder groups resulting from this mine project.
Answer:
Q3. Explain the disadvantages to any two stakeholder groups resulting from this mine project.
Answer:
Q4. Discuss the ways in which GCM could reduce the impact of the disadvantages it has created
for stakeholder groups negatively affected by the mine.
Answer:
المملكة العربية السعودية
وزارة التعليم
الجامعة السعودية اإللكترونية
Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University
College of Administrative and Financial Sciences
Part B
Q5. Discuss the view that businesses who claim they have an objective to protect the environment
are really just trying to create a positive image in order to increase their sales and profits.
Answer:
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