Description
Assignment is already completed i am posting the rubric but i need critiques done such as use all the references contained within the paper and putting inputting In-text reference, also revise the pictures to be an hearing aid designed to look like an earring that’s what audio partners is so please fix all of the pictures, the target for that product is middle aged American women age 35 also the paper needs formatted properly im going to attach the case study along with the APA paper formatting that it needs to be based off of please use https://www.canva.com/cover-pages/templates/busine… to fix the pictures and make it into earrings that are designed to be hearing aids with the proper client base. the paper itself needs some wording switched around to be audio partners device that is an earring designed to be a hearing aid There needs to be APA line of ascension and references added to most pages of the paper at least pages 1-5 add references with Line of ascension, relevancy and switch of resources. There also needs to be conceptual knowledge to audio partners the case study itself since that’s what I’m marketing. (I will attach the case study)
Things that need to be incorporated and kept in mind
Substantiation —
Thought, statement, suggestion, definitions.
But: Who said it? Who defined like this?
Idea / suggestion: Who else said that this is an important or a workable solution?
ARe there other points of view.
In-text reference
(author, year)
Author (year) noted that xxxxx — paraphrase what the author said.
I will attach all of the notes that I have been given on improving the paper.
Please run this through a plagiarism check before returning, I need it to report back at zero percent. note that i have to make sure ” aligning your writing with the assignment requirements”
those requirments are listed as follows
This project allows you to use your creative skills and also to get you set up for a format to “fill in the blanks” for your final project in which is delivering a marketing strategy for Audio Partners. The G-StIC model will be used to develop a marketing strategy. This includes:
G – developing a set of goals,
S – developing a strategy to meet the goals,
T- determine tactics to accomplish the strategy and then
I – implementing the plan and
C – developing the measurements and controls for the strategy.
https://indiafreenotes.com/the-g-stic-frame-work-for-marketing-planning-goal-strategy-tactics/Links to an external site.
Please add a brief section of the paper retaining to the Audio partners case study along with GSTIC listed above Submission Requirements:
Cover Page (develop a creative design for the page that intrigues the reader, this can include developing a logo and finding the right font for your company.
Table of Contents
Goals for Audio Partners (1-2 pages)
Focus
Benchmarks
Strategy (1-2 pages)
Target Market
Value Proposition
Tactics (4-6 pages)
Product/Service
Brand
Incentives
Price
Communications
Distribution
Implementation (1-3 pages)
Organization
Processes
Schedule
Control (1-3 pages)
Evaluate
Monitor
Your submission should be professional in content and style. Citations in your submission should conform to APA guidelines
Unformatted Attachment Preview
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Title of Paper
Student Name
Colorado State University Global
Course Code: Course Name
Instructor
Due Date
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Title of Paper
Academic essays should begin with an introduction, but do not begin your paper with an
“Introduction” heading. The introduction will provide readers with the context necessary for
understanding your argument and the body of your paper. When composing the introduction,
think about what context or background information the reader would benefit from knowing.
Once your context is established, transition from that context into your thesis statement. The
thesis statement generally comes at the end of your introduction and usually consists of a few
sentences that sum up the argument for your paper overall. Thesis statements should also provide
a roadmap for the reader so that they can navigate through the ideas present in the rest of your
paper.
Level 1 Header
Headers are useful for organizing your paper. Level 1 headers are used with broad or
general topics in your paper. Depending on the topic, length, and genre of your assignment, you
might use only Level 1 headers. Level 1 headers should be bolded and centered. The longer and
more complex your argument is, the more you might benefit from using Level 2 and Level 3
headers. Level 2 headers should be bolded and aligned with the left margin. Level 3 headers
should be bolded, italicized, and aligned with the left margin. Level 4 and Level 5 headers exist,
but they should only be used in manuscripts with many topics and subtopics. If you choose to use
headers in your paper, you should have at least two sections for each level of header. For more
information on how to use headings in your paper, see the APA Style website.
Level 2 Header
Body paragraphs should follow the MEAL structure. This structure will help your ideas
build on one another in order to support your thesis statement and to develop your argument over
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the course of your essay. Each body paragraph should consist of a claim, which also functions as
the topic sentence or the main idea of a paragraph. The claim should then be followed by
evidence. Evidence is typically source material that you either paraphrase or quote directly.
Remember, APA style guidelines prefer paraphrasing to directly quoting a source. Evidence
should provide support for your main idea in the form of examples, statistics, facts, anecdotes,
etc. Next, your paragraph should include analysis. Analysis is your explanation of the preceding
evidence and its significance. In other words, you should not let the evidence speak for itself.
Through analysis, you can show the reader exactly how you interpret the evidence, how it
supports your claim for the paragraph, and how it supports your thesis statement. Finally, each
body paragraph should end with a sentence that functions as a conclusion for the paragraph. This
sentence can rephrase the claim for the paragraph, tie back to the thesis statement, or transition to
the idea you present in the next paragraph.
Level 2 Header
Whenever you use a source, it must be cited both in text and in the references. However,
there is one exception: Personal communications that do not produce recoverable data and
cannot be located by the reader should only be cited in text and do not need to be included on the
References page. Examples of personal communications include emails, text messages, direct
messages, personal interviews, telephone conversations, letters, etc. Both your in-text citations
and references should follow APA style. In academic writing that follows APA style, it is
important to paraphrase source material whenever possible, as opposed to quoting the source
directly. When paraphrasing source material, you can use page numbers to point the reader to a
specific portion of the source, but this is optional. When paraphrasing, you should follow the
paraphrased material with an in-text citation that contains the author’s last name and the source’s
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year of publication (Author, Year) or use a signal phrase to introduce the paraphrased material
with the author and year (ex: “According to Eriksson (2015)…”). When quoting source material
directly, a page number (p. ) or page range (pp. ) is always required. When your source does not
have page numbers, you can use other information to point the reader to the part of the source
where the quotation can be found. You can use information like paragraph numbers, section
headings/names/numbers, slide numbers, and more, depending on what kind of source you are
using and how the source is organized. When citing in text, parenthetical citations should appear
as close to the source material as possible. The author’s name should never be separate from the
year of publication.
In-text citations point readers to the References page, which is a list of all the sources
used in your assignment. When formatting the References page, start a new page. At the top of
the new page, the word References should be bolded and centered. Alphabetize the references
according to the first author’s last name or by the name of the organization if there is no
individual author for a text. All references should have a hanging indent: The first line of each
reference should be aligned with the left margin, and subsequent lines should be indented.
Finally, each reference should follow APA style, and the proper formatting will change
depending on the type of source.
Level 2 Header
When writing a research essay, you may want to include visual aids such as tables or
figures. There are two different options for including these—either right after the text that
mentions the visual aid or at the end of your essay after the References Page. If you choose to
include your visual aids at the end of your essay, you should place each one on a separate page.
In this template, the example visual aid will be formatted within the text right after mentioning it.
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Please look at the Table 1 below.
Table 1
Clarkson and Associates; Income Statement; Year Ending December 31, 2012
Note. Adapted from Module 4: Introduction to Team Building, by Colorado State University
Global, 2020, Canvas (https://portal.csuglobal.edu). Copyright 2020 by Colorado State
University Global.
Each table or figure should be given a number and title, as demonstrated in Table 1.
The figure or table number should be bolded and placed above the title. The title should be one
space below the table or figure number and italicized. Under the table or figure, a note is
typically included. There are three different types of notes. The first is a general note, which
may include citation information or information about abbreviations, units of measurement, or
symbols. The second type of note is called a specific note. Specific notes point out information
that is specific to one area of the figure or table. Finally, probability notes include information
about statistical significance. When including notes under your table or figure, you should type
the word “Note” with a period and italicize it. Then, you can begin writing your note directly
after that.
If you would like more information about including tables and figures in your APA
paper, please refer to the CSU Global Writing Center’s page that discusses this topic. There is
an additional APA Template Paper that includes information about placing tables and figures
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at the end of your essay. Be sure to remember to cite any visual aids that you use on the
References Page!
Conclusion
The last section or paragraph of your paper should be the conclusion. If you are using
headers in your paper, use a “Conclusion” heading. A conclusion should reiterate the major
points of your argument. To do this, think about developing your thesis by adding more detail or
by retracing the steps of your argument. You can recap major sections for the reader. You can
also summarize the primary supporting points or evidence you discussed in the paper. The
conclusion should not introduce any new information in order to avoid confusing the reader. To
end the paper, think about what you want your reader to do with all the information you just
presented. Explain what logical next steps might be taken in order to learn more about this topic.
Use the conclusion to establish the significance and importance of your work, motivate others to
build on what you have done in this paper, and encourage the reader to explore new ideas or
reach other conclusions.
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References
Colorado State University Global. (2020a). Module 4: Introduction to Team Building, Canvas.
https://portal.csuglobal.edu
Colorado State University Global. (2020b). Module 5: Role of ethical communication and
influence in leadership [Interactive lecture]. Canvas. https://portal.csuglobal.edu
CSU Global Writing Center. (n.d.). Writing consultations.
https://csuglobal.libguides.com/writingcenter/writing_consultations
Darlin, D. (2014, August 5). How to talk about America’s newest arrivals. The New York Times.
https://www.nytimes.com/2014/08/06/upshot/how-to-talk-about-americas-newestarrivals.html
Devereaux, A. (2015). Pandemic influenza: An evolutionary concept analysis. Journal of
Advanced Nursing, 71(8), 1787–1796. https://doi.org/10.1111/jan.12654
Kinderman, P. (2019). A manifesto for mental health: Why we need a revolution in mental health
care. Palgrave Macmillan. https://doi.org/10.1007/978-3-030-24386-9
Lundgren, B., & Holmberg, M. (2017). Pandemic flus and vaccination policies in Sweden. In C.
Holmberg, S. Blume, & P. Greenough (Eds.), The politics of vaccination: A global
history (pp. 260–287). Manchester University Press.
McWilliams, K. (2020, March 30). What’s an appendix for anyways? CSU Global Writing
Center Blog. https://medium.com/@csuglobalwritingcenter/whats-an-appendix-foranyways-ac73d89e8423
Wu, J., Cai, W., Watkins, D., & Glanz, J. (2020, March 22). How the virus got out [Interactive
infographic]. The New York Times.
https://www.nytimes.com/interactive/2020/03/22/world/coronavirus-spread.html
Introduction to the Audio Partners Portfolio Project
You will do a final Portfolio Project based on this company. By way of introduction to the Audio
Partners Portfolio Project, the final assignment and grading rubric are based on the SPOT
framework (Situation, Problem, Opportunity, and Tactics).
You will be presented with a business situation. Your task is to spot the problems, recommend
solutions, and rationalize your recommendations.
The situation is presented to you as a story. It describes a group of people who have a business
idea. It is not a business plan but a concept, but the story provides sufficient information to
serve as the point of departure for creation of detailed business plan for them—by you.
The story implies a number of problems (or opportunities) that echo issues encountered during
each of the six core courses in the CSUG curriculum. It also hints at issues related to the seven
Integrated Themes threaded through the MBA curriculum.
As you read the story, it will become clear that the founders need competent business advice to
transform their concept from an idea into a viable business plan—one with a high likelihood of
operational viability, attractiveness to investors, and sustainable competitive success.
You are to be that advisor.
YOUR ASSIGNMENT PART 1 — SPOT (Situation, Problem, Opportunity, and Tactics)
Viewing the story through the lens of your current MBA Core Class, the first part of your
assignment is to recognize and resolve each of the issues raised by the story—spot the issue,
recommend a course of action, and provide a supporting rationale.
The SPOT framework suggests a grading rubric:
1. Spot issues—3 points per issue
2. Recommend a course of action (opportunity)—2 points each
3. Support with a cogent Rationale—1 point each
See Appendix A for suggestions regarding how to approach this project using the SPRR
framework.
YOUR ASSIGNMENT PART 2 — Present a Plan
In addition to your critique and advice, Audio Partners needs a business plan to present to
prospective stakeholders—investors, suppliers, regulators, customers.
Viewing what’s needed through the lens of your current MBA Core Class, the second part of
your assignment is to use the information you have gained from the class AND the SPOT
exercise and present a plan.
Table of Contents
Introduction to the Audio Partners Portfolio Project ……………………………………………………… 1
YOUR ASSIGNMENT PART 1 — SPOT (Situation, Problem, Opportunity, and Tactics) ……………………1
YOUR ASSIGNMENT PART 2 — Present a Plan ………………………………………………………………………1
The Audio Partners Story …………………………………………………………………………………………. 4
Audio Partners Background ………………………………………………………………………………………………4
Dr. Darya Amiri, MD …………………………………………………………………………………………………………………………… 4
Mr. Kermit Duncan …………………………………………………………………………………………………………………………….. 4
Dr. Jeffrey Lee, PhD ……………………………………………………………………………………………………………………………. 5
Ms. Rebecca Mallory ………………………………………………………………………………………………………………………….. 5
Mr. Trevor Meredith …………………………………………………………………………………………………………………………… 6
Dr. Larry Novotni, PhD ………………………………………………………………………………………………………………………… 6
The Founding of Audio Partners ………………………………………………………………………………………..7
Audio Partners Business Description…………………………………………………………………………………..7
Current Status………………………………………………………………………………………………………………..8
Trevor’s Conversation with Jeffrey ……………………………………………………………………………………………………….. 9
Session Notes, Audio Executive Meeting, San Francisco Presidio ……………………………………. 11
Opening Remarks, Introduction to the Technology……………………………………………………………… 11
Topic 510: Marketing, Mr. Kermit Duncan…………………………………………………………………………. 11
Situation and Problem: Hearing loss, Stigma, Convenience, CAGR …………………………………………………………. 11
Topic 520: Accounting and Management Reporting, Dr. Darya Amiri and Dr. Larry Novotni ……….. 29
Forecasted 5-Year Financial Projection of Income and Expense …………………………………………………………….. 29
Recommended Form of Ownership to Supersede Partnership ………………………………………………………………. 29
Company Valuation ………………………………………………………………………………………………………………………….. 30
Assets & Liabilities ……………………………………………………………………………………………………………………………. 30
Costing & Financial Benchmarks ………………………………………………………………………………………………………… 31
KPI s & BSC ………………………………………………………………………………………………………………………………………. 31
Topic 530: Finance, Mr. Trevor Meredith…………………………………………………………………………… 32
Status Today, Completed Seed Goals, Fund Creation of MVP ………………………………………………………………… 32
Seed Stage is Complete …………………………………………………………………………………………………………………….. 33
Equity Investment & Funding Request Scenarios …………………………………………………………………………………. 33
Mission – Nanoscale Devices……………………………………………………………………………………………………………… 34
Osborning & Premature WOM …………………………………………………………………………………………………………… 35
Valuation, Partnership, Trevor’s Investment, Investors’ 25% Stake ………………………………………………………… 36
Valuation of Company Assets & Future Earnings ………………………………………………………………………………….. 36
S-Corporation, Start Date, Stock Issue, Call for a Financial Plan ……………………………………………………………… 37
Protection of IP/Trade Secret …………………………………………………………………………………………………………….. 40
Topic 540: Joint Session – Operations and Operations Strategy, Ms. Rebecca Mallory, Dr. Jeffrey
Lee, Dr. Darya Amiri ……………………………………………………………………………………………………… 40
Outsource Supplier Selection, Sensor Cost, and Yield Impact ………………………………………………………………… 41
Single Threaded, Supply Chain Risk Factors …………………………………………………………………………………………. 44
Volume Forecast, Fabrication, & Team Capacity Planning …………………………………………………………………….. 44
Warehouse Team & Customer Loyalty ………………………………………………………………………………………………… 46
Artisan Team……………………………………………………………………………………………………………………………………. 46
Capital Equipment and Labor Expense Benchmarking ………………………………………………………….47
Jewelry Operations Responsibilities ……………………………………………………………………………………………………. 48
Plating Variations & Mass Customization ……………………………………………………………………………………………. 48
Quality Management ………………………………………………………………………………………………………………………… 48
Plant Lease, Location, Build, or Outsource …………………………………………………………………………………………… 49
Jewelry Fabrication Facility, DFSS, Quality, Delivery to Promise …………………………………………………………….. 50
Price/Volume Fallacy ………………………………………………………………………………………………………………………… 51
Kimberly Certification ……………………………………………………………………………………………………………………….. 51
Business Operations, AWS, Business-Wide Integration …………………………………………………………………………. 52
Project Management ………………………………………………………………………………………………………………………… 52
Topic 550: Joint Session – Digital & Data Analytics and AI Strategy, Dr. Darya Amiri and Dr. Jeffrey
Lee ……………………………………………………………………………………………………………………………. 53
Topic 560: Strategy Wrap-up, Dr. Jeffrey Lee ……………………………………………………………………… 55
Sideline Conversations and Key Takeaways ………………………………………………………………………. 55
Conversation A: Jeffrey’s Note on IoT, BMI, and Audio’s Technology Competitors …………………………………… 55
Appendices ………………………………………………………………………………………………………….. 56
Appendix A: Suggested Approach to the Portfolio Project ……………………………………………………. 56
Situation………………………………………………………………………………………………………………………………………….. 56
Problem ………………………………………………………………………………………………………………………………………….. 57
Recommendation …………………………………………………………………………………………………………………………….. 57
Rationale …………………………………………………………………………………………………………………………………………. 57
Ambiguity………………………………………………………………………………………………………………………………………… 57
Take Risks………………………………………………………………………………………………………………………………………… 58
Customer Development Manifesto …………………………………………………………………………………………………….. 58
Appendix B: Online Research Resources …………………………………………………………………………… 58
Wearables / Hearables Business Landscape ………………………………………………………………………………………… 59
Wearables & BMI Technology Landscape ……………………………………………………………………………………………. 59
Business Plan Touch Points ……………………………………………………………………………………………………………….. 59
Regulatory Touch Points ……………………………………………………………………………………………………………………. 59
Financials & Features Benchmarks ……………………………………………………………………………………………………… 60
Jewelry Making Touch Points …………………………………………………………………………………………………………….. 60
The Audio Partners Story
Audio Partners Background
Audio Partners is a start-up owned in equal shares by six founders:
Dr. Darya Amiri, MD
Dr. Amiri received her BS in Biology from the University of Chicago, MS in Biomedical
Engineering from the University of Minnesota, and MD from Stanford University, After
completing her residency at Mayo Clinic, Dr. Amiri turned to research, and currently leads
the Critical Implant Technologies Group within Boston Scientific’s Institute for Advancing
Science, in Maple Grove, MN.
Persona
Darya is 35 years old. Married for three years, she resumed using her own name following
her divorce. Both of Darya’s parents emigrated from Iran, and she is very proud of her
Persian heritage, tracing her family back as far as 1720. She is an informal student of ancient
Persian culture, and she can be a little sharp with people who assume she is Arab. Like
Jeffrey Lee, Darya is a highly analytical strategic thinker. She stopped seeing patients to join
Boston Scientific when she discovered that she finds medical innovation more interesting
than medical practice. She continues to serve on the Advisory Board for the Future Grant
Program at the Mayo Clinic.
Mr. Kermit Duncan
Mr. Duncan received his BFA with a concentration in Media and Communication from Pratt
Institute, where he was an Apple Design Scholarship winner, and his MFA from the Rhode
Island School of Design. He rose in two years to Senior Creative Director at Ruckus
Marketing in New York City, established a new Emerging Brands practice at Landor & Fitch
in San Francisco, and now leads the AI Opportunities Group at Alphabet, in Sunnyvale, CA.
Persona
Kermit is 29 years old and lives with his husband Zachary, an account executive at Hubspot,
in a San Francisco Victorian house where they host dinner parties and cocktail gatherings
almost every weekend. One of his favorite things is to introduce new people to one
another; his friends call him “Yente” (the match maker) even at work. Traveling
internationally for Landor, he was often tapped to lead projects that presented crosscultural challenges: “Haha, that one we need to assign to Yente!” Kermit loves
improvisational comedy, and toyed with becoming a writer in Los Angeles or New York, but
decided he would rather woo an audience from on stage than work behind the scenes. His
exuberance, empathy, and genuine joy in the company of people, energize everyone
around him.
Dr. Jeffrey Lee, PhD
Dr. Lee received his BSEE, MS in Chemistry, and PhD in Physics from the University of
California at Berkeley. While an assistant professor working together with Larry Novotni,
then a Berkeley postdoc, Dr. Lee’s research explored techniques for the design and
optimization of nano-scale sensing and actuation devices that could achieve the technical
and economic (production cost and yield) performance suitable for high-volume
manufacturing and commercialization. In addition to delivering numerous articles and talks
in electrical engineering and device chemistry, Dr. Lee holds seven patents, including three
mask patents securing exclusive rights to the device architecture at the heart of Audio’s
product concept.
Persona
Jeffrey is 32 years old, married to wife Cynthia, with a three year old daughter, Xiang. Jeff
and Cynthia met at Berkeley, where is Cynthia is completing medical school preparing for
her residency. Both of Jeff and Cindy are highly analytical and share a love of ideas,
discussion, and debate. Jeff respects strategic thinking and believes people are responsible
for the future and, like Cindy, is less interested making his career a path to prosperity than
in devoting himself to making life better for people. Both are devoted to their daughter, and
Jeff even has a reputation for bringing her along when he teaches or speaks. Jeff and Cindy
also find time to be actively involved in the arts, as donors to the San Francisco Symphony
and the de Young Museum, and avid enthusiasts of the opera. They make it a point to
attend at least one cultural event each month, they always make an evening of it—formal
jacket and tie—and they always bring Xiang along.
Ms. Rebecca Mallory
Ms. Rebecca Mallory received her BA in Anthropology from San Francisco State University,
and an MFA from the Oregon College of Art and Craft (OCAC) where she continued as Artist
in Residence for jewelry design in metal and gemstone, and she holds a DFM Certificate
(Design for Manufacturability) from the University of Washington. She has been exhibited in
San Francisco, New York, Paris, Bangkok, and Arezzo (in Tuscany), and even before leaving
OCAC, her work had been recognized by houses including Cartier, Dior, Bucherer, and
Damiani, with whom she has since collaborated. Her designs are known for their complex
delicacy, softness, a graceful flow and transformation of light, and for exquisite
craftsmanship.
Persona
Rebecca is 28 years old, and lives on 12 wooded acres north of San Francisco, near the
California wine country, with two friends (also fine artists) with whom she shares studio
space, and jointly operates a community vegetable growers co-op. She enjoys long walks for
conversation with friends, always including her two Bernese Mountain Dogs, Bilbo Baggins
and Gandalf the Grey. She prefers soft color patterns and natural fabrics in her clothing, and
believes clothing becomes more beautiful as it ages with use. An informal follower of
Eastern philosophies, she feels a deep sense of connection with people, almost
experiencing their emotions along with them, and she strives to make herself, her
environment, and her art a source of positive, lighthearted harmony for the people around
her. Her signature greeting is to laugh and say, “Go placidly amid the noise and
haste, Kiddo. And hurry it up!”
Mr. Trevor Meredith
Mr. Trevor Meredith is a graduate of Olin College with a BS in Chemistry, and received his
MBA from Santa Clara University. He served as a senior executive vice president and general
manager at Philips Medical, and has held executive positions at Siemens Medical (where he
oversaw intellectual property matters and FDA approval / compliance matters), as well as
several Silicon Valley semiconductor companies, rising through marketing and sales
management.
Persona
Trevor is 73 years old and retired, although he prefers to say, “semi-retired” because he is
still active as a private equity investor and currently serves on the boards of three earlystage healthcare start-up companies. He provided much of the seed funding for Audio as an
angel investor, but he has refrained from active oversight of how the funds are used,
preferring instead to protect his status as a silent partner. Early in his career, he was
personally acquainted with Eugene Kleiner at Fairchild Semiconductor, and Tom Perkins at
Hewlett-Packard, and he is still well known at both Kleiner Perkins and Intel Capital.
Trevor is a highly analytical, systemic thinker, wants to understand the detail as well as the
big picture, and believes that, second only to making good hiring decisions, an executive’s
most important role is to ask lots of questions—most often “How do you know…” and
“What’s your plan if… ” Trevor respects hard work, diligence, intelligence, competence and,
especially, collaboration. He is frankly miffed when younger executives overlook his
expertise, insights, and suggestions. Although Trevor has very high standards, he also has a
sentimental and generous nature; he has forged many lasting friendships, some dating back
to college and even high school, and he takes his relationships with people seriously simply
because he considers that the right way to be. Although Trevor has a very substantial net
worth, he drives a modest car, lives in a lovely but unpretentious home, and follows a
modest lifestyle. Trevor and his wife, known by her friends as Jonny, maintain a vacation
home near Lake Tahoe, California, where he enjoys golf and hiking. They look forward to
resuming annual trips abroad when Covid passes. Trevor and Jonny especially take great
pride in their two children, and savor their career successes.
Dr. Larry Novotni, PhD
Dr. Novotni received the B.S. (Hons.) in Electrical Engineering and Computer Science (EECS)
from UCLA, and a PhD in Quantum Mathematics from Stanford University. He was recipient
of a Graduate Fellowship Award from IEEE, and the first recipient of the Directors Best
Thesis Research and Innovation Award from Cornell University, Solid-State Circuit Society
(SSCS). Dr. Novotni currently teaches part time at Stanford and leads research on resonance
physics in nanoscale semiconductor devices, on a fellowship at the University of California,
Berkeley.
Persona
Larry is 32 years old and lives in San Francisco. In his spare time, he is a champion triathlon
competitor, rock climbing instructor, and extreme ski enthusiast. He pushes himself and
enjoys achieving, in both his athletic and professional careers. Although he is disciplined and
deliberative in his thought process, he prefers experimentation to theory, and he is decisive
and action-oriented. “Short of life or death gambling, a go-for-it pitch summits faster than a
conventional one.” A well-liked leader, he is at his best under pressure, and has been
recognized “Most Trusted Expedition Leader” by board members of the American Alpine
Club for three consecutive years.
The Founding of Audio Partners
The initial founders of Audio Partners were Jeffrey and Larry, who developed the core
technology on which Audio’s products are based. They brought in Darya as an advisor and
Rebecca as the fine arts voice, and then it was Rebecca who enlisted Kermit. In each case, the
founders had either
