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MIE 555 – Re-exam 2023
INDIVIDUAL ASSIGNMENT
Instructions
Perform a strategic diagnosis of the company Too Good To Go, using the analytical
frameworks from the course:
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Introduction: brief presentation of the company.
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External analysis: environment, competition, demand.
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Internal analysis: capability analyses and value proposition analysis.
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Assessment of the platform including the network effects.
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Describe the platform offering from a sustainability perspective.
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Conclusion: SWOT leading to formulation of recommendations for future strategic
decisions. Make sure to develop the recommendations based on both the external and
internal analysis.
PRACTICAL INFORMATION:
The paper is an individual paper of 7 pages maximum + cover page.
Be sure to make reference to the tools you use, the literature, and any external sources you use
to find company data. It is important that you list all references correctly.
Notice: do not use CHAT GPT or similar AI-based tools to write the text! You may use it to
check the language once you have written the text.
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