Description
This week, you’ll be designing your About Us page. Luckily, you have already written the content that lives on this page and now it’s time to add to it. Don’t feel limited to just having that content on here. Add more, subtract, and reformat it so that it makes sense on this page. You may want to consider rewriting what you wrote last week now that you’ve gotten feedback and have seen examples of best practice designs below. Also, unbold your keywords. You don’t want them bolded on the actual page designUse your Homepage design as a base. All pages on an eCommerce site carry certain design elements page to page like the global header, navigation, and footer, so keep these areas in mind and add them to your About Us webpage mockup. Make sure all your designed pages are consistent.Feel free to explore different About Us pages (aka Our Story, Our Company, etc) on a couple of sites to get a feel of what yours should look like. I recommend adding at least one image to help tell your story, but more is always helpful. Keep the images big and keep them on brand.
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GourmetRoots
PRESENTER NAME
Business Name &
Description
GourmetRoots – Exotic
Food Marketplace
GourmetRoots
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Products
● Spices: A premium selection of rare
and authentic spices from different
regions of the world.
● Sauces: An assortment of artisanal
sauces, each offering a distinct flavor
profile from various global cuisines.
● Ready-to-Cook Meal Kits: Carefully
curated meal kits that provide an easy
and enjoyable cooking experience,
enabling customers to explore exotic
cuisines right from their kitchens.
GourmetRoots
3
Target Demographic
& Psychographic
● Age Group: 25-55 years
● Interests: Passionate about culinary
exploration and experiencing global
cuisines.
● Behavioral Traits: Values the
convenience of home cooking to explore
diverse flavors.
● Lifestyle: Enjoys experimenting with new
recipes and ingredients, and appreciates
high-quality, authentic food experiences.
● Income Level: Middle to high-income
individuals
GourmetRoots
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Competitors
Thrive Market
GoldBelly
GourmetRoots
Igourmet
5
Navigation
Regions,
Spices,
Snacks,
Meal Kits,
Recipes,
Culinary Blog
Website
Home
1. Color Palette: Earthy tones deep green,
rich brown, and vibrant spice color
2. Imagery: Crisp, high-resolution images
of exotic foods and ingredients,
evocative of their origin, showcasing
their freshness and quality.
3. Layout: Clean, uncluttered with a focus
on easy navigation. Emphasis on visual
elements to guide the user through the
culinary journey.
4. Typography: Elegant, clean fonts for
easy readability
5. Interactive Elements: Interactive recipe
suggestions based on user preferences
Regions SpicesSnack
Meal Kits
Recipes
CBlog
GourmetRoots
Welcome
GourmetRoots
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Success Factors
• Unique Product Selection
• Community Engagement
• Educational Content:
Culinary Blog and
Recipes sections
• Customer-Centric
Experience: A userfriendly website with rich
and inviting colors
• Diverse Range: culinary
adventures by offering a
wide range of spices,
sauces and meal kits from
different regions around
the world.
GourmetRoots
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THANK
YOU
PRESENTER NAME
GourmetRoots
9
Da
15% promotions on items bought above $200
Regions|Spices|Sauces|Meal Kits |Recipes |Shop Now
SEARCH I FAVORITES I LOGIN
Delight your palate with GourmetRoots: where every bite is
a journey back to the essence of flavor and tradition.
EXPLORE US
OUR LIST OF ITEMS
Spices
$5-$100
Regions
$19.95
News
Blog
Contact
Customer Service
FAQ
Deliveries
Sauces
$34.95- $155.65
Meal Kits
$16.95
GourmetRoots mailing list
Support
Submit
Follow Us
1
About Us: GourmetRoots
Student’s name
Institution
Course name: Number
Instructor’s Name
Due date
2
About Us: GourmetRoots
GourmetRoots – The name itself evokes adventure, curiosity, and a level of passion that
surpasses the curiosity level of unusual flavors that this world has to offer. We are not just a
business; we are a journey: a story that started from a profound love for exotic cuisines and the
magic they bring into our lives. We are proud of our commitment to sustainability and ethical
sourcing.
Our spices and ingredients are sourced with due consideration for the environment and
communities involved in farming them. All our items undergo quality checks through
engagement with small-scale farmers and artisans to ensure that every product showcased in our
marketplace provides a taste sensation that supports fair trade practices. Our packaging is ecofriendly and at one with our ethos of minimalism on the carbon footprint. When you purchase
from GourmetRoots, you are not just eating exotic gourmet flavors but also ensuring that you
support systems for food and livelihood that are sustainable and just.
Our Spice Odyssey: The Genesis
Our journey began at the busy markets in distant lands, where the aroma of exotic spices
and the dazzling colors of locally made sauces stole our hearts. We were born to let it into our
homes. Right in the epicenter of many cuisines, we are proud to be called the ultimate market at
the exotic food marketplace.
Mission: Culinary Exploration for All
Our mission is clear – to make the world of exotic flavors available to everyone. We
believe in the power of food in bringing people together, telling stories, and creating
unforgettable experiences. Whether it’s through our handpicked premium spices, our unique
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artisan sauces, and blends, or our ready-to-cook meal kits, our intent is to transport you around
the world without leaving your very own kitchen.
Our Offerings: A Taste of the World
GourmetRoots enables us to bring you more than products; we offer experiences. From
the rarest of saffrons to the most aromatic cardamom, we bring spices from their place of origin.
Sauces in our collection carry with them a legacy, like tangy tamarind sourced from India or
fiery habanero from Mexico.
Ready-to-Cook Meal Kits: For the urban culinary explorer, our meal kits are put together
to make it a convenient and enjoyable plunge into the abyss of exotic cuisines.
Engage, Learn, and Savor: Our Community
As wide as the possibilities in having an amazingly diverse range of products, so is our
target. We are reaching out to foodie consumers: open-minded culinary enthusiasts who are
constantly adventurous with unique foods and explore intriguing recipes. On this website, they
would be entertained by a culinary blog, interactive recipes suggested, and the sharing of food
adventures.
Join Us on This Flavorful Journey
When it all comes down to it, at GourmetRoots, we’re not selling food products—we’re
selling stories and experiences. And a ticket for the utmost culinary experience there is out in this
world. So, come for an adventure, explore the unexplored, and let your palate dive deep into the
rich tapestries of global cuisines. Welcome to GourmetRoots, where every bite tells a story.
Student’s Name
Course
Date
GourmetRoots –
Exotic Food Marketplace
It’s a global business brand that offers a wide range of spices, sauces and meal kits
from different regions around the world. We have a premium selection of rare and
authentic spices from different regions of the world. Our best sellers include an
assortment of artisanal sauces, each offering a distinct flavor profile from various
global cuisines.
We also offer carefully curetted meal kits that provide an easy and enjoyable
cooking experience, enabling customers to explore exotic cuisines right from their
kitchens. Our products are specifically designed for an age group of 20 -55, that
are passionate about culinary exploration and experiencing global cuisines.
Our success factors include Unique Product Selection, Community Engagement,
and publishing of Educational Content like Culinary Blog and Recipes through its
user-friendly website with rich and inviting colors
GourmetRoots – Sitemap
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