MGT211 + MGT201 = MA

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‫المملكة العربية السعودية‬
‫وزارة التعليم‬
‫الجامعة السعودية اإللكترونية‬
Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University
College of Administrative and Financial Sciences
Assignment 1
MGT211 (Second Semester 2023-2024)
Due Date: 16/03/2024 @ 23:59
Course Name: HR Management
Student’s Name:
Course Code: MGT211
Student’s ID Number: S
Semester: Second
CRN:
Academic Year: 2023-2024, Second Semester
For Instructor’s Use only
Instructor’s Name:
Students’ Grade:
/ 10
Level of Marks: High/Middle/Low
Instructions – PLEASE READ THEM CAREFULLY


This assignment is an individual assignment.
The due date for Assignment 1 is 16/03/2024.

The Assignment must be submitted only in WORD format via the allocated
folder.

Assignments submitted through email will not be accepted.

Students are advised to make their work clear and well presented; marks may be
reduced for poor presentation. This includes filling in your information on the
cover page.

Students must mention question numbers clearly in their answers.

Late submission will NOT be accepted.

Avoid plagiarism, the work should be in your own words, copying from students
or other resources without proper referencing will result in ZERO marks. No
exceptions.

All answered must be typed using Times New Roman (size 12, double-spaced)
font. No pictures containing text will be accepted and will be considered
plagiarism).
Submissions without this cover page will NOT be accepted.
Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University
‫المملكة العربية السعودية‬
‫وزارة التعليم‬
‫الجامعة السعودية اإللكترونية‬
College of Administrative and Financial Sciences
Assignment Workload:


This Assignment comprises of a short Case.
Assignments are to be submitted by each student individually.
Assignment Purposes/Learning Outcomes:
After completion of Assignment one students will be able to understand the following


LO1: To understand the role of human resources within the organization.
LO2: To differentiate between the major functions of Human Resources and
their interdependency.
Read the case given below and answer the questions:
Maryam, the owner, and manager of a company with ten employees, has hired you to
take over the HRM function so she can focus on other areas of her business. During your
first two weeks, you find out that the company has been greatly affected by the up
economy and is expected to experience overall revenue growth of 10 percent over the
next three years, with some quarters seeing growth as high as 30 percent. However, five
of the ten workers are expected to retire within three years. These workers have been
with the organization since the beginning and provide a unique historical perspective of
the company. The other five workers are of diverse ages.
In addition to these changes, Maryam believes they may be able to save costs by allowing
employees to telecommute one to two days per week. She has some concerns about
productivity if she allows employees to work from home. Despite these concerns, Maryam
has even considered closing the physical office and making her company a virtual
organization, but she wonders how such a major change will affect the ability to
communicate and worker motivation.
Maryam shares with you her thoughts about the costs of health care for the organization.
She has considered cutting benefits entirely and having her employees work for her on a
contract basis, instead of being full-time employees. She isn’t sure if this would be a good
choice.
Maryam schedules a meeting with you to discuss some of her thoughts. To prepare for the
meeting, you perform research so you can impress your new boss with recommendations
on the challenges presented.
Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University
‫المملكة العربية السعودية‬
‫وزارة التعليم‬
‫الجامعة السعودية اإللكترونية‬
College of Administrative and Financial Sciences
Questions
1.Point out which changes are occurring in the business that affect HRM. (2.5Marks)
2.What are some considerations the company and HR should be aware of when making
changes related to this case study? (2.5Marks)
3.What would the initial steps be to start planning for these changes? (2.5Marks)
4.What would your role be in implementing these changes? What would Maryam’s role
be? (2.5Marks)
Answers:
1.
2.
3.
4.
‫المملكة العربية السعودية‬
‫وزارة التعليم‬
‫الجامعة السعودية اإللكترونية‬
Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University
Department of Business Administration
College of Administrative and Financial Sciences
Assignment 1
Marketing Management (MGT 201)
Due Date: 9th March 2024 @ 23:59
Course Name: Marketing Management
Student’s Name:
Course Code: MGT201
Student’s ID Number:
Semester: 2nd
CRN:
Academic Year:
For Instructor’s Use only
Instructor’s Name: Dr Ganesh Dash
Students’ Grade: Marks Obtained/Out of 10
2023-24
Level of Marks: High/Middle/Low
General Instructions – PLEASE READ THEM CAREFULLY








The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.
Assignments submitted through email will not be accepted.
Students are advised to make their work clear and well presented, marks may be reduced for
poor presentation. This includes filling your information on the cover page.
Students must mention question number clearly in their answer.
Late submission will NOT be accepted.
Avoid plagiarism, the work should be in your own words, copying from students or other
resources without proper referencing will result in ZERO marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-spaced) font. No
pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.
Learning Outcomes:
1.
2.
3.
Recognize an understanding of the overall marketing concepts, goals and strategies within the context of
organizations goals and strategies. (CLO-1)
Demonstrate the ability to formulate marketing strategies that incorporate psychological and sociological
factors which influence consumer’s decision.. (CLO-3)
Use effective and collaborative interpersonal skills to carry out scientific analysis of consumers’ needs and
wants to formulate a marketing Plan. (CLO-5)
Critical Thinking
Max Marks-10
Reading required: – Read Chapter 1, 2, and 5 carefully and then answer the following
questions based on your understanding.
1. Based on the discussion made in Chapter-1 regarding the value creation concept, explain
how a SR100 Timex watch and a SR20000 Rolex watch deliver value to their respective
target markets? Which factors account for this dramatic difference in watch prices?
Critically examine and provide your answer.
Chapter-1 (4 Marks) (Minimum 200 words)
2. Lexus brand is owned by the Toyota Motor Corporation. In many ways Lexus the luxury
vehicle brand, operates independently from the Toyota Motor Corporation. Visit their
websites (Lexus https://www.lexus.com.sa , Toyota https://www.toyota.com.sa) and
identify what markets each brand targets and how the two companies use the marketing
mix (4P’s) differently to target their unique target markets?
Chapter-2 (3 Marks) (Minimum 150 words)
3. Being a student of marketing management, critically examine how the technological
advances such as artificial intelligence is influencing marketers in the current scenario?
Critically examine and provide your answer with suitable examples.
Chapter-5 (3 Marks) (Minimum 150 words)
Important Notes: •


Avoid Plagiarism
Support your answers with course material concepts, principles, and theories from the
textbook and scholarly, peer-reviewed journal articles etc.
Use APA style for writing the references.
Answers
1.
2.
3.

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