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المملكة العربية السعودية
وزارة التعليم
الجامعة السعودية اإللكترونية
Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University
College of Administrative and Financial Sciences
Assignment 1
Strategic Management (MGT 401)
Due Date: 09/03/2024 @ 23:59
Course Name: Strategic Management
Student’s Name:
Course Code: MGT 401
Student’s ID Number:
Semester: Second Term
CRN:
Academic Year:2023-24-Second term
For Instructor’s Use only
Instructor’s Name: XXXXXX
Students’ Grade:
/10
Level of Marks: High/Middle/Low
General Instructions – PLEASE READ THEM CAREFULLY
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The Assignment must be submitted on Blackboard (WORD format only) via allocated
folder.
Assignments submitted through email will not be accepted.
Students are advised to make their work clear and well presented, marks may be reduced
for poor presentation. This includes filling your information on the cover page.
Students must mention question number clearly in their answer.
Late submission will NOT be accepted.
Avoid plagiarism, the work should be in your own words, copying from students or other
resources without proper referencing will result in ZERO marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-spaced) font. No
pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.
Course Learning Outcomes (CLOs):
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Recognize the basic concepts and terminology used in Strategic Management (CLO1)
Describe the different issues related to environmental scanning, strategy formulation, and strategy
implementation in diversified organizations- CLO2
Explain the contribution of functional, business, and corporate strategies to the competitive advantage of the
organization-CLO3.
Case study
Read carefully case No. 5 from your textbook (entitled ‘Starbucks Coffee Company) and answer
briefly the following questions: (1 mark each question)
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Draw the SWOT matrix of the new Starbucks company.
Provide examples of the Corporate Social Responsibilities (CSR).
What is the competitive strategy used by this company? Justify.
Use the five forces of the M. Porter matrix to describe the Starbucks industry, particularly,
in Japan.
5. Describe the relationship of Starbucks with its primary stakeholders.
6. Describe the core competency of Starbucks company.
7. What kinds of strategic alliances are used by Starbucks in China?
8. What are the main challenges that this company faces in the Indian market?
9. Assess the competitive advantage of Starbucks in the global market.
10. Recommend solutions for Starbucks to improve its competitive advantage in both Japan
and China.
Good Luck
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Answers
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