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E-Business Strategies & Business Models
Questions
You have just graduated from Saudi Electronic University and have been selected by a company
as a Project Intern for a month’s probation period. Your marketing manager has invited you for
coffee, and during your interaction with him, you came to know that your company wants you to
support it in growing the business. Your Marketing Manager has told you to prepare a project
report and design a PowerPoint presentation based on specific parameters. The company will
decide whether to offer you a full-time opportunity or not based on our quality of work, efforts,
and creative thinking. Kindly do this assignment with great dedication. This assignment aims to
help students learn how to apply skills and knowledge in planning, managing, and nurturing a
business by implementing an appropriate strategy. Students are expected to understand the
ongoing recent developments in the marketplace and be able to employ various concepts of this
course deliberately to boost the businesses of the company where they are working/or will work.
This assignment is divided into three parts, and students are encouraged to submit each as per the
stated due date. Students are suggested to create a group of 3-5 students in each group to
complete this group project and join any one of the groups below, considering that th
Company selected: Uber
SWOT Analysis of the company (2 Marks).
Do the company’s SWOT analysis and explain each by writing at least 2-3 lines.
Week 02: Overview of the E-Business Strategy
Framework
Chapter 2: Overview of the E-Business Strategy Framework
Learning Outcomes: Upon completion of this week’s
activities, you will be able to:
1. Describe the concept of E-Business Strategy.
2. Explain the concept of Strategic thinking.
3. Analyze the Critical Success Factors (CSFs) of an EBusiness Strategy that enable companies to identify key
aspects of an E-Business Strategy.
4. Describe the key challenges that are involved during the
E-Business Strategy formulation process.
5. Explain the structure and the key elements of the EBusiness Strategy framework.
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ECOM421-Tawfik Jelassi, Francisco J. Martínez-López (2020). Strategies for e-Business: Concepts and Cases on Value Creation and Digital Business Transformation , 4th edition. Springer
Overview of the E-Business Strategy
❑ A strategy is concerned with overarching decisions that determine the fundamental
direction of a company.
❑ A strategy helps to determine the positioning of a firm in the marketplace and the
choice of required resources.
❑ The overall goal of developing an E-Business Strategy is to succeed in using the
Internet and other technologies as enablers for achieving a competitive advantage
(see Fig. 2.1).
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ECOM421-Tawfik Jelassi, Francisco J. Martínez-López (2020). Strategies for e-Business: Concepts and Cases on Value Creation and Digital Business Transformation , 4th edition. Springer
E-Business Strategy
Electronic
commerce
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ECOM421-Tawfik Jelassi, Francisco J. Martínez-López (2020). Strategies for e-Business: Concepts and Cases on Value Creation and Digital Business Transformation , 4th edition. Springer
Strategic Thinking
❑ Strategic thinking enables senior managers to think systematically, creatively,
with vision and a market orientation.
❑ It is an important requirement for them to recognize what is most valuable and
crucial for their business and to create the optimal strategy.
❑ Strategic thinking is defined as: “a way of solving strategic problems that
combines a rational and convergent approach with a creative and divergent
thought process to find alternative ways of competing and providing customer
value” (Moon 2013, p. 1699).
❑ There are four elements of strategic thinking: Systematic thinking, Creative
thinking, Vision-driven thinking, and Market-oriented thinking.
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ECOM421-Tawfik Jelassi, Francisco J. Martínez-López (2020). Strategies for e-Business: Concepts and Cases on Value Creation and Digital Business Transformation , 4th edition. Springer
Elements of Strategic Thinking
❑ Strategic thinking requires managers to think
systematically and holistically.
Electronic
commerce
❑ Creative thinking refers to looking at something in
a new way.
❑ Vision-driven thinking depends on a sharp sense of
vision, an ability to foresee the future and focused
determination to achieve desired goals.
❑ Market-oriented thinking drives senior managers to
regard competitors and customers in a market as
strategic design elements.
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ECOM421-Tawfik Jelassi, Francisco J. Martínez-López (2020). Strategies for e-Business: Concepts and Cases on Value Creation and Digital Business Transformation , 4th edition. Springer
Critical Success Factors (CSFs)
1. Technology
2. Customers
The
seven
key
Critical
Success Factors (CSFs) of
3. Suppliers-Partners
an
4. Personnel
E-Business
Strategy
have been listed that will
enable
5. Leadership
companies
to
identify key aspects of an
6. Data, Information, and Knowledge
Management
E-Business Strategy.
7. Strategic Performance Assessment
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ECOM421-Tawfik Jelassi, Francisco J. Martínez-López (2020). Strategies for e-Business: Concepts and Cases on Value Creation and Digital Business Transformation , 4th edition. Springer
E-Business Strategy Framework
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ECOM421-Tawfik Jelassi, Francisco J. Martínez-López (2020). Strategies for e-Business: Concepts and Cases on Value Creation and Digital Business Transformation , 4th edition. Springer
Structure and the key elements of the E-Business Strategy
Framework
❑ The key elements of the e-business strategy framework consisting of three elements.
1. Strategic Analysis: The strategic analysis consists of two different perspectives:
a. Internal analysis: The goal of the internal analysis is to understand the key resources and
capabilities that a business possesses to implement or sustain a specific E-Business strategy.
b. External analysis: The external analysis refers to developments in the broad macro-
environment. Major factors stated in the acronym PESTEL (Political, Economic, Social,
Technological, Environmental (also known as Natural ), and Legal ) can assist in framing the
external analysis.
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ECOM421-Tawfik Jelassi, Francisco J. Martínez-López (2020). Strategies for e-Business: Concepts and Cases on Value Creation and Digital Business Transformation , 4th edition. Springer
2.Strategy Formulation: Strategy formulation by market positioning
and resource exploitation will develop competitive advantage for the
business.
Electronic
commerce
3.Strategy Implementation: Proper implementation of E-Business
strategy by building up one or more sources of competitive
advantages will lead to success of the business.
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ECOM421-Tawfik Jelassi, Francisco J. Martínez-López (2020). Strategies for e-Business: Concepts and Cases on Value Creation and Digital Business Transformation , 4th edition. Springer
SWOT matrix
Electronic
commerce
The overall insights from these
External and Internal analyses can
then be integrated into a SWOT
matrix
(Strengths, Weaknesses,
Opportunities, Threats).
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ECOM421-Tawfik Jelassi, Francisco J. Martínez-López (2020). Strategies for e-Business: Concepts and Cases on Value Creation and Digital Business Transformation , 4th edition. Springer
Example: E-Business strategies of HungerStation
❑ HungerStation has 10,000+ partners operating in more than 80 cities in the Kingdom
of Saudi Arabia and Bahrain.
❑ HungerStation is the platform to order what you want, while enjoying an easy and fast
ordering experience.
❑ With HungerStation, you can order from your favorite restaurants, supermarkets,
pharmacies, and more! And choose to pay online or cash on delivery, all from the
comfort of your home!
❑ Order your food anytime, anywhere with just couple of clicks.
Image Sources: Logo of HungerStation has been taken from its official website
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ECOM421-Tawfik Jelassi, Francisco J. Martínez-López (2020). Strategies for e-Business: Concepts and Cases on Value Creation and Digital Business Transformation , 4th edition. Springer
Refer this book for
detailed studies
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ECOM421-Tawfik Jelassi, Francisco J. Martínez-López (2020). Strategies for e-Business: Concepts and Cases on Value Creation and Digital Business Transformation , 4th edition. Springer
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