ECOM 421 Question – Business Strategies and business models

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Questions
You have just graduated from ………..and have been selected by a company as a Project Intern
for a month’s probation period. Your marketing manager has invited you for coffee, and during
your interaction with him, you came to know that your company wants you to support it in growing
the business. Your Marketing Manager has told you to prepare a project report and design a
PowerPoint presentation based on specific parameters. The company will decide whether to offer
you a full-time opportunity or not based on our quality of work, efforts, and creative thinking.
Kindly do this assignment with great dedication. This assignment aims to help students learn how
to apply skills and knowledge in planning, managing, and nurturing a business by implementing
an appropriate strategy. Students are expected to understand the ongoing recent developments in
the marketplace and be able to employ various concepts of this course deliberately to boost the
businesses of the company where they are working/or will work. This assignment is divided into
three parts, and students are encouraged to submit each as per the stated due date. Students are
suggested to create a group of 3-5 students in each group to complete this group project and join
any one of the groups below, considering that the company has selected all members of your group,
stated in front of each group number.
Group 3: Othaim Market
1. Suggestions to the company (3 Marks).
As a Project Intern, suggest your suggestions to the company.
1|Page
S. No.
1
2
3
4
5
6
7



8
2|Page
General Instructions
Plagiarism is a serious offense. Any kind of plagiarism will result in a mark of 0.
Say No to Plagiarism. There should be no plagiarism. Do not copy your answers from other
students’ answers or the internet. If you have visited any website for your understanding,
write the sources of the website/article under Reference.
Include the cover page with all information required. If you are not using or filling the cover
page, 1 mark will be deducted. Put a table of contents before the answer page.
The use of In-text citations in case of using others’ work. Ensure that you follow the APA style
in your project and references.
Your assignment length should be between 500 to 1000 words in total.
Proofread your work for spelling, grammar, and punctuation.
Your file should be saved as Word doc (No submission in PDF format)
Example: Your Group Number_ECOM421_Assignment Number .doc
Your Group Number_ECOM421_Assignment Number.doc
Your Group Number_ECOM421_Assignment Number. pptx
Formatting style elements
Use 1.5 line spacing and adjust it to all paragraphs (alignment).
Use the footer function to insert the page number.
Use black color for your answers.
Gentle reminder: As per the marking policy available on your blackboard, a deduction of 20%
will be applied due to the following reasons:
• Late submission
• Poor structure of the assignment/If the word count is incorrect or if the assignment has
multiple spelling, grammar, or punctuation issues.
• Plagiarism is strictly prohibited, and in case of copying answers either from the internet
or from any existing or previous students’ submissions will attract 00/15, i.e., Zero
marks.
• Kindly check for plagiarism before submitting the assignment.

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