Description
What is the difference between working with an existing business or changing to a new industry?Discuss as attached
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Assignment Information
BUS 225 Project One Guidelines and Rubric
Competency
In this project, you will demonstrate your mastery of the following competency:
Utilize information from industry and scholarly sources to inform problem solving and decision making
Scenario
You are the sales department manager for a U.S.-based company that builds engines for the automotive manufacturing industry. Your company is considering diversifying into other business
opportunities where your motors can be sold in order to bolster the company’s portfolio and increase revenue. Based on your knowledge of the national sales landscape, your manager would
like you to conduct preliminary research and prepare a presentation with your recommendation for opportunity in a chosen industry that will allow for this diversification through a new sales
division and increased sales. You have been asked to make your presentation at the next stakeholder meeting, where you will address internal stakeholders from across the company as well as
external stakeholders such as customers, investors, and suppliers.
As a preliminary step in developing this presentation, your manager would like to see an executive summary of your research findings and evaluate your decision modeling.
Directions
Complete the Project One Worksheet in your Soomo webtext and submit it for instructor feedback.
Part 1: Define
You will first conduct research on the U.S.-based automotive manufacturing industry using the Shapiro Library database links provided in the supporting materials section below. Then, prepare
an analysis report that addresses the following:
1. Define the problem.
a. Explain the type of qualitative and quantitative data you will be targeting in your research.
2. Provide a broad description of the U.S. automotive manufacturing industry and its value. Include:
a. Total value of the industry
b. Sales by region
c. Sales by fuel type: electric, hybrid, and gas
3. Describe the current trends in the automotive market.
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Assignment Information
a. The trend toward different types of motors for the vehicles being made and sold, such as electric and hybrid
b. Trends in customer demands such as vehicle color, extra features, and styles
c. Trends in the body types of vehicles sold (SUVs, trucks, sedans)
Part 2: Research
In Module One, you chose an industry that you think would provide opportunity for your company. Now, using industry-specific and scholarly resources to inform your decision, prepare an
industry analysis report that includes the following:
1. Provide a broad description of the chosen industry.
a. Describe the overall attractiveness of the industry.
i. Is this a growing industry?
ii. Is this an industry that has a lot of growth potential?
iii. What outside factors are affecting its growth?
b. Identify the factors that have allowed competitors to be successful in this industry thus far.
c. Summarize the overall value of the industry.
i. How is the industry currently trending?
d. Summarize the sales. Speculate if sales vary based on the region of the country. (For example, there would be very few snow plow sales in the southern United States, if any at all.)
e. Define expected growth areas.
2. Describe the current market trends for the chosen industry.
a. What products or services are trending?
b. What are some current customer demands?
3. Perform a Porter’s Five Forces analysis to determine the potential success of moving into this chosen industry.
a. Explain your rationale.
Part 3: Compare
Compare the two industries and summarize your findings.
1. Perform a Porter’s Five Forces analysis to compare the two industries.
2. Summarize how your findings address the problem.
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Assignment Information
What to Submit
To complete this project, submit an executive summary report of 3 to 4 pages using the provided templates, or the document you downloaded from Soomo. Sources should be cited according
to APA style.
Supporting Materials
The following resources support your work on the project:
Project One Template Word Document
Porter’s Five Forces Analysis Template PPT
Shapiro Library Database: IBISWorld
Shapiro Library Database: MarketLine
Project One Rubric
Criteria
Define the Problem
Exemplary (100%)
Proficient (85%)
Needs Improvement (55%)
Exceeds proficiency in an
Defines the problem, including
Shows progress toward
exceptionally clear, insightful,
describing the types of data
proficiency, but with errors or
sophisticated, or creative
needed
omissions; areas for
manner
Not Evident (0%)
Value
Does not attempt criterion
5
Does not attempt criterion
10
Does not attempt criterion
10
improvement may include
inaccurate definition of the
problem or identification of the
types of data
Description of the U.S.
Automotive Manufacturing
Industry
Exceeds proficiency in an
exceptionally clear, insightful,
Provides a broad description of
the U.S. automotive
Shows progress toward
proficiency, but with errors or
sophisticated, or creative
manufacturing industry and its
omissions; areas for
manner
value
improvement may include
descriptions lacking in detail or
inaccurate descriptions
Current Automotive Market
Trends
Exceeds proficiency in an
Describes the current
Shows progress toward
exceptionally clear, insightful,
sophisticated, or creative
manner
automotive market trends
proficiency, but with errors or
omissions; areas for
improvement may include
missing key components or
inaccurate descriptions
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Criteria
Description of the Chosen
Industry
Assignment Information
Exemplary (100%)
Proficient (85%)
Needs Improvement (55%)
Exceeds proficiency in an
Provides a broad description of
Shows progress toward
exceptionally clear, insightful,
the chosen industry
proficiency, but with errors or
sophisticated, or creative
manner
Not Evident (0%)
Value
Does not attempt criterion
10
Does not attempt criterion
10
Does not attempt criterion
10
Does not attempt criterion
10
Does not attempt criterion
15
omissions; areas for
improvement may include
missing key components or
inaccurate descriptions
Current Market Trends for
the Chosen Industry
Exceeds proficiency in an
Describes the current market
Shows progress toward
exceptionally clear, insightful,
trends for the chosen industry
proficiency, but with errors or
sophisticated, or creative
omissions; areas for
manner
improvement may include
inaccurate trends or
incomplete descriptions
Perform a Porter’s Five
Forces Analysis Based on the
Chosen Industry
Exceeds proficiency in an
Performs a Porter’s Five Forces
Shows progress toward
exceptionally clear, insightful,
sophisticated, or creative
analysis based on the chosen
industry details to determine
proficiency, but with errors or
omissions; areas for
manner
the potential success of moving
improvement may include
into this industry
incomplete model or missing
rationale
Perform a Porter’s Five
Forces Analysis to Compare
Both Industries
Exceeds proficiency in an
Performs a Porter’s Five Forces
Shows progress toward
exceptionally clear, insightful,
analysis to compare both
proficiency, but with errors or
sophisticated, or creative
industries
omissions; areas for
manner
improvement may include
missing model components or
inaccurate comparison of
industries
Summary of Findings
Exceeds proficiency in an
Summarizes how findings
Shows progress toward
exceptionally clear, insightful,
sophisticated, or creative
manner
address the problem
proficiency, but with errors or
omissions; areas for
improvement may include
summary lacking in detail or not
addressing the problem
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Assignment Information
Criteria
Exemplary (100%)
Proficient (85%)
Needs Improvement (55%)
Not Evident (0%)
Value
Articulation of Response
Exceeds proficiency in an
exceptionally clear, insightful,
sophisticated, or creative
Clearly conveys meaning with
correct grammar, sentence
structure, and spelling,
Shows progress toward
proficiency, but with errors in
grammar, sentence structure,
Submission has critical errors in
grammar, sentence structure,
and spelling, preventing
10
manner
demonstrating an
understanding of audience and
and spelling, negatively
impacting readability
understanding of ideas
Does not use citations for ideas
requiring attribution
10
Total:
100%
purpose
Citations and Attributions
Uses citations for ideas
requiring attribution, with few
Uses citations for ideas
requiring attribution, with
Uses citations for ideas
requiring attribution, with
or no minor errors
consistent minor errors
major errors
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