Description
topic: Sheraton hotel in toronto Assignment structure The structure of the essay as the following: • Introduction – Service marketing definition / what is the essay about, add the main points of the essay Q1/ Summary of the case • Q2 / Characteristics of Services – Add them all with definitions and examples from the case • Q3 / Add either the following modules or theories (Marketing Mix, SWOT analysis, Product lifecycle, Micro/ Macro environmental factors) ⚫ Q4/ Recommendation on the customer service in the hotel and airport – ways to improve the gaps of the services • Conclusion. note: in question “4” the recommendation and customers feedback you should take it from “booking.com” website
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