Description
Doing a metrics project on Grove Collaborative.https://www.grove.co/catalog/?category=grove-co&ga…
Strictly answer the questions included. NO CHAT GPT OR AI, IT IS DETECTABLE.
1. What is the company’s position in its industry? Is it a major player? What percent of the market does it represent? Is the industry proactive on sustainability issues? (500 WORDS)
Points to consider/include in response:
Amazon, thrive market, rePurpose – competition
B corp certified
Seems to be largest sustainable e-commerce for household cleaning supplies
Industry revealing increasing efforts to care for sustainability
Grove has ~ 1.3 million customers (https://investors.grove.co/news-events/press-relea… .)
Brought on Drew Barrymore as a spokesperson
2) Analyze whether and how the firm’s social sustainability strategy furthers its competitive advantage or not. Does the firm’s approach give it an advantage in its industry? If so, what kind? If not, why not? (500 WORDS)
GROVE Sustainability Report for 2022-2023
Points to include/consider in response
Compared to the low prices that e-commerce markets like Amazon can offer Grove’s strategy does not/might not give it a competitive advantage
Minimum shipping fee or membership plan
However, for customers who are looking to be more sustainable, this is the target market
Compare to thrive
https://thrivemarket.com/sustainability
