Description
Instructions:
Each team consider an idea of a potential worst-case disruption scenario for your chosen industry and market segment: the forces that might bring it about, and what incumbents might do to defend against the scenario – what are the demand-side (displacement of value, obsolete, irrelevant, illegal) or supply-side (scarcity or cost) disruptions?
Do not consider Acts of God, war, natural disaster or extinction events.
Please answer the following questions:
What is a worst-case scenario of disruption of your incumbents?
What might dramatically reduce demand?
How might sources of supply vanish?
What Challenger Path might a challenger chose to disrupt?
Which Disruption Pattern might the challenger chose?
What kind of Substitute might the challenger create?
Is there anything the incumbents could do to stop it?
Please include the questions with your answers in a PDF and submit via Canvas.
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1)What is your proposed selected industry and market segment?
The proposed selected industry is Healthcare, specifically focusing on the market segment of
telemedicine and virtual healthcare services.
2)List the names of at least three incumbents in your chosen industry and market segment?
•
HealthTap: HealthTap is a telemedicine platform that connects patients with a network of
doctors, allowing them to ask medical questions and receive personalized answers.
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MeMD: MeMD offers telehealth solutions for common medical conditions, providing video or
phone consultations with healthcare providers.
•
UpHealth, Inc.: UpHealth is a healthcare technology company focusing on developing
telehealth solutions to improve healthcare access, particularly in underserved communities.
3)Write a paragraph or two on why you think you chosen segment is ripe for disruption?
There are various reasons why the healthcare industry’s telemedicine sector is ready for disruption. First,
the COVID-19 pandemic underscored telehealth’s potential to revolutionize healthcare delivery and
speed up its implementation. The epidemic presented difficulties for the established healthcare system,
which raised the need for virtual healthcare options. Secondly, there is an increasing demand for more
reasonably priced and easily accessible healthcare, particularly in underprivileged and rural areas. This
gap can be filled using telemedicine. Third, technological developments like smart devices and wearable
health equipment have increased the viability and efficiency of remote healthcare.
4)Briefly describe your team’s two to three ideas to disrupt your selected industry segment? You
may change or modify these ideas as your project progresses.
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Virtual Health Assistant Ecosystem: Develop a comprehensive virtual health assistant
ecosystem that combines AI-driven chatbots and live telemedicine consultations.
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Telemedicine Marketplace: Create a telemedicine marketplace that connects patients with
healthcare providers worldwide. Patients can choose providers based on their specific needs,
language preferences, and budget.
•
AI-Enhanced Diagnostics and Treatment Recommendations: Develop an AI-driven platform
that provides diagnostic assistance and personalized treatment recommendations.
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