Description
SWOT Analysis and Strategic Objectives
You will conduct a SWOT analysis on your project SBU. The most important part of this process is to provide quality – managerially useful information. The Strengths and Weakness parts of a SWOT are inward-looking. A SWOT should include an analysis of external considerations of Opportunities and Threats which you will need to justify by relevant sources.
Your SWOT needs to help identify and protect competitive advantages. A SWOT analysis should also lead to strategic recommendations such as: how to turn weaknesses into strengths, how to react to threats, and how to pursue opportunities.
For this assignment the SBU is a Government Contracting Business specializing in General & Administrative Consulting
Your first task is to identify the SWOT factors (refer to Exhibit 4.4 for a potential list of SWOT issues). Provide a brief statement with citations to relevant sources for each of the times below.
Evaluate the TWO most important factors for the each of SWOT areas below. (1 page each SWOT component)
Strengths
Strength 1:
Strength 2:
Justify how these strengths enable the firm to meet customers’ needs.
Justify how these strengths differentiate the firm from its competitors.
Weaknesses
Weakness 1:
Weakness 2:
Justify how these weaknesses prevent the firm from meeting customers’ needs.
Justify how these weaknesses negatively differentiate the firm from its competitors.
Opportunities (external situations independent of the firm—not strategic options)
Opportunity 1:
Opportunity 2:
Justify how these opportunities are related to serving customers’ needs.
Determine the time horizon of each opportunity.
Threats (external situations independent of the firm)
Threat 1:
Threat 2:
Justify how these threats are related to serving customers’ needs.
Determine the time horizon of each threat.
Developing Competitive Advantages (refer to Exhibit 4.7) (2 pages max)
Describe ways that the firm can match its strengths to its opportunities to create capabilities in serving customers’ needs.
Determine if the firm can convert its weaknesses into strengths or its threats into opportunities. If not, identify how the firm can minimize or avoid its weaknesses and threats.
