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Hello, I hope you are doing well. I need for you to create data for my survey and fill it into SPSS. the survey needs to be done for 10 people, 8 women and 2 menthank you
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Name Interviewer _________ Date:____________ Location: ______________________ Questionnaire no.
Good morning/afternoon. My name is … I am a student at Webster Vienna Private University. In a
marketing research seminar we are conducting a consumer survey about advertising on social media.
The interview will take approximately 15 minutes. The survey and the analysis of results are completely
anonymous and all data is treated strictly confidentially. Would you be willing to answer a few questions?
We would be very grateful for your support. Please give your answers spontaneously and just think of
your private user behavior. Responsible for the survey: Univ.-Prof. Dr. Maria Madlberger, Webster Vienna
Private University (phone: 01/269 92 93-4352, email: [email protected]).
Q1. How often do you use Instagram? [Cross one option]
Several times a day
Once a day
Several times a week
Once a week
Less frequently
[Q1]
Q2. Please state to what extent you agree or disagree with the following statements on a scale from 1
which means “Strongly Disagree” to 5 which means “Strongly Agree”. [Circle one option for each
statement]
Strongly
Disagree
Instagram is flexible to interact with.
I find it easy to get Instagram to do what I
want to do.
It is easy to become skillful at using
Instagram.
I find Instagram easy to use.
Interaction with Instagram is clear and
understandable.
Strongly
Agree
1
1
2
2
3
3
4
4
5
5
[EU1]
[EU2]
1
2
3
4
5
[EU3]
1
1
2
2
3
3
4
4
5
5
[EU4]
[EU5]
Q3. Please state to what extent you agree or disagree with the following statements on a scale from 1
(“Strongly Disagree”) to 5 (“Strongly Agree”). [Circle one option for each statement]
Strongly
Disagree
I trust Instagram for my information on my
profile.
Instagram provides security for my postings.
I feel safe in my postings with Instagram.
Instagram provides security for my profile.
Strongly
Agree
1
2
3
4
5
[PC1]
1
1
1
2
2
2
3
3
3
4
4
4
5
5
5
[PC2]
[PC3]
[PC4]
1
Q4. Please state to what extent you agree or disagree with the following statements on a scale from 1
(“Strongly Disagree”) to 5 (“Strongly Agree”). [Circle one option for each statement]
Strongly
Disagree
The idea of using social media to buy a
product or service is appealing
I like the idea of buying a product or
service via social media
Using social media to buy a product or
service rather than from a physical
store is a good idea
The idea of shopping online via social
media is fun
Strongly
Agree
1
2
3
4
5
[ATOP1]
1
2
3
4
5
[ATOP2]
1
2
3
4
5
[ATOP3]
1
2
3
4
5
[ATOP4]
Q5. Have you ever seen a post with a “Sponsored” tag on Instagram? Please answer yes or no. [Circle
one option. If the answer is no, circle it, and proceed to Q13]
Yes
No
[Q5]
Q6. Where have you seen posts with a “Sponsored” tag on Instagram? [Cross one option]
Instagram Newsfeed
Instagram Story
Both, Instagram Newsfeed and Story
None of the above mentioned
Don’t know
[Q6]
Q7. When have you seen posts with a “Sponsored” tag most recently on Instagram? [Cross one option]
Today
Within the last week
Within the last month
More than a month ago
Don’t know
[Q7]
Q8. Please state to what extent you agree or disagree with the following statements on a scale from 1
(“Strongly Disagree”) to 5 (“Strongly Agree”). [Circle one option for each statement]
Strongly
Strongly
Disagree
Agree
Overall, I consider Instagram
Sponsored advertising a good thing
Overall, I like Instagram Sponsored
advertising
I consider Instagram Sponsored
advertising very essential
I would describe my overall attitude
toward Instagram Sponsored
advertising very favorably
1
2
3
4
5
[ATSA1]
1
2
3
4
5
[ATSA2]
1
2
3
4
5
[ATSA3]
1
2
3
4
5
[ATSA4]
2
Q9. Can you recall any brands posting a post with a “Sponsored” tag on Instagram? Please answer yes
or no. [Circle one option]
Yes
No
[Q9]
Q10. If you can recall any brands posting a post with a “Sponsored” tag on Instagram please list them.
[Write down one or more key word(s)]
________________________________________________________________________ [Q10]
Q11. Please state to what extent you agree or disagree with the following statements on a scale from 1
(“Strongly Disagree”) to 5 (“Strongly Agree”). [Circle one option for each statement]
Strongly
Disagree
Instagram Sponsored ads that I see are
related to people I follow and posts I like
Instagram Sponsored ads that I see are
related to my information and interests on
Facebook or other social media accounts
Instagram Sponsored ads that I see are
related to the websites and apps I visit
Instagram Sponsored ads display
personalized message to me.
Instagram Sponsored ads are
personalized for my usage.
Strongly
Agree
1
2
3
4
5
[PER1]
1
2
3
4
5
[PER2]
1
2
3
4
5
[PER3]
1
2
3
4
5
[PER4]
1
2
3
4
5
[PER5]
Q12.Please state to what extent you agree or disagree with the following statements on a scale from 1
(“Strongly Disagree”) to 5 (“Strongly Agree”). [Circle one option for each statement]
Strongly
Strongly
Disagree
Agree
Instagram Sponsored advertising is
distracting.
Instagram Sponsored advertising is
intrusive.
Instagram Sponsored advertising is
irritating.
Instagram Sponsored advertising is
invasive.
Instagram Sponsored advertising is
interfering.
1
2
3
4
5
[IC1]
1
2
3
4
5
[IC2]
1
2
3
4
5
[IC3]
1
2
3
4
5
[IC4]
1
2
3
4
5
[IC5]
3
Q13. Please state to what extent you agree or disagree with the following statements on a scale from 1
(“Strongly Disagree”) to 5 (“Strongly Agree”). [Circle one option for each statement]
Strongly
Disagree
I intend to purchase product/service
through Instagram Sponsored ad in
Newsfeed
I intend to purchase product/service
through Instagram Sponsored ad in
Story
I intend to click on the Sponsored ad
in Newsfeed
I intend to click on the Sponsored ad
in Story
I intend to search information about
product/service seen in Sponsored
posts on Instagram
Strongly
Agree
1
2
3
4
5
[PI1]
1
2
3
4
5
[PI2]
1
2
3
4
5
[PI3]
1
2
3
4
5
[PI4]
1
2
3
4
5
[PI5]
Q14. How many times on average you have made a purchase based on the “Sponsored” link on
Instagram in the last 6 months? [Write down the number, leave empty if none]
_______________________________________________________________________ [Q14]
We are nearly finished. I just need to ask you a few final questions for statistical purposes.
D1. Gender [Cross one option]
Male
Female
[D1]
D2. How old are you? [Write down the number]
_________________________________________________________________________
[D2]
D3. Are you currently…? [Cross one option]
Studying
Working
Studying and Working
Other
[D3]
D4. What is the highest degree or level of school you have completed? [Cross one option]
Compulsory
High School
Bachelor Degree
Master Degree
Doctorate
School
(Matura, IB, A(Professional
(and higher)
Level)
Diploma,
Academic
Certificate)
[D4]
Thank the respondent and terminate the interview.
4
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