Description
DQ1 Portfolio Diversification: Which products/services does your company’s portfolio contain that can be used strategically to drive sales/profit? Are these product extensions strategically in line with the original brand?
How can you demonstrate that listening to your customer’s needs is a solid strategic business move? Do consumers create demand? Or does a company gradually (over time) move the customer to the new product?
By the way when it says “your company” it is talking about the company you’ve been talking about since the beginning of the discussions.
DQ2: Harvesting or Divesting A Product/Service
In chapter 13, Best discusses defense strategies that involve Harvesting or Divesting a product – or service – to eliminate a negative cash flow. This can be done for a variety of reasons: poor sales, end of product cycle, or a new product design was introduced. Identify a company that used this strategy? What was the result? For example: Twinkies – although they shut down because of financial troubles – it eliminated a negative cash flow by closing the company. Kodachrome is an example of an individual product.
Please remember no plagiarism, use the textbooks mentioned in the questions, and if using other sources CITE and do not paraphrase them. No use of artificial intelligence such as chatgpt.
