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Shelly Cashman Word 365/2021 | Module 2: End of Module Project 1
Streaming Video Services
CREATING A SHORT RESEARCH PAPER
GETTING STARTED
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Save the file SC_WD365_2021_EOM2-1_FirstLastName_1.docx as
SC_WD365_2021_EOM2-1_FirstLastName_2.docx
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Edit the file name by changing “1” to “2”.
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If you do not see the .docx file extension, do not type it. The file extension will be
added for you automatically.
With the file SC_WD365_2021_EOM2-1_FirstLastName_2.docx open, ensure that
your first and last name is displayed in the footer.
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PROJECT STEPS
1.
You are writing a research paper for your Media and Communications course. The paper
summarizes trends in Streaming Video Services and must be written in the MLA style.
Change the Citations & Bibliography Style of the document to MLA.
2.
Modify the first body paragraph (“The rising popularity…satellite subscription services.”)
by changing its font to Times New Roman, the font size to 12 point, and the line spacing
to double with no blank space after paragraphs.
3.
Update the Normal style to reflect the changes made to the first body paragraph.
4.
Apply the updated Normal style to the first four paragraphs in the document, from “Nina
Sanchez” to “20 February 2021”.
5.
Insert a right-aligned header with Sanchez as the header text followed by a plain page
number, and then close the Header & Footer tab. [Mac Hint: Insert a Top of page
(Header) page number with Right alignment.]
6.
Create a First Line indent of 0.5″ for all the body paragraphs, beginning with “The rising
popularity…” and ending with “…keep cutting the cord.”
7.
On page 2, before the period in the sentence “In addition, technology
companies…competition for entertainment dollars.”, insert a citation to a new source
using the information shown in Figure 1. (Hint: The Tag name is intentionally blurred
because it is generated automatically.) [Mac Hint: The Medium field is not available on
Office for Mac. Do not enter the Medium value shown in Figure 1.]
Shelly Cashman Word 365/2021 | Module 2: End of Module Project 1
Figure 1: Web Site Source
8.
Insert a citation to the existing Pew Research Center source before the period at the end
of the sentence “A common complaint from customers…many of them unwanted.”
9.
In the same paragraph, before the period at the end of the sentence “Furthermore,
customers feel…the subscription amount.”, insert a citation to a new source using the
information shown in Figure 2. (Hint: The Tag name is intentionally blurred because it is
generated automatically.) [Mac Hint: The Medium field is not available on Office for Mac.
Do not enter the Medium value shown in Figure 2.]
Shelly Cashman Word 365/2021 | Module 2: End of Module Project 1
Figure 2: Article in a Periodical Source
10.
Insert a manual page break so that the “Works Cited” paragraph begins on a new page.
11.
In the blank paragraph at the end of the document, use the Insert Bibliography
command to insert a list of sources without a built-in heading. [Mac Hint: Insert a
Bibliography, and then manually delete the “Bibliography” heading.]
12.
Edit the Elwood source to enter Alicia as the author’s first name.
13.
Update the bibliography field to reflect the edit you made to the Elwood source.
Your document should look like the Final Figure on the following pages. Save your changes, close
the document, and then exit Word. Follow the directions on the website to submit your completed
project.
Shelly Cashman Word 365/2021 | Module 2: End of Module Project 1
Final Figure
Shelly Cashman Word 365/2021 | Module 2: End of Module Project 1
Shelly Cashman Word 365/2021 | Module 2: End of Module Project 1
Nina Sanchez
Professor Robertson
Media and Communications
20 February 2021
Streaming Video: Changes in the Media Market
The rising popularity of subscription video on demand (SVOD) services is dramatically altering the way
people consume media, especially young adults. Consumers prefer the autonomy to choose when, how,
and where they view digital video content to more traditional forms of viewing, such as through cable
and satellite subscription services.
According to Pew Research, about 60 percent of adults between the ages of 18 and 29 report that the
primary way they watch television is with streaming services on the web (Pew Research Center, 2020).
In contrast, about 30 percent of the same age group mostly watch using a satellite or cable subscription.
Only 5 percent mainly watch with a digital antenna.
Young adults are leading the way for other video consumers. About 55 percent of all households in the
United States subscribe to paid streaming services, representing an explosion in popularity since 2010,
when only 10 percent of households subscribed (Richter, 2021). These findings mark a significant change
in consumers’ pathway to entertainment and information.
A recent survey also found that most U.S. consumers subscribe to an average of three on-demand
streaming services, amounting to collective spending of $2.1 billion per month (Chao, 2021). Industry
experts expect this amount to rise. While SVOD consumption increases, the demand for other
entertainment activities such as reading and listening to music is flattening or declining. The trend
toward SVOD clearly represents a major shift in the media marketplace.
The primary advantage of SVOD is that it allows consumers to view video content when and how they
want, whether on a mobile device, laptop, or smart TV. Another key advantage is that SVOD services
provide high-quality content that consumers find valuable. Surveys suggest that convenience prompts
consumers to try SVOD, and the quality and originality of the offerings motivate them to stay with the
services (Elwood, 2020).
As video streaming becomes more popular and frequent, businesses in other sectors of the media
market are rethinking their strategies. Traditional and premium cable broadcasters have introduced
SVOD versions of their services in attempts to keep up with the newer streaming content providers. In
addition, technology companies are developing platforms and offering original content of their own,
intensifying the competition for entertainment dollars.
Although consumers are comfortable with an average of three subscriptions to on-demand video, they
may resist too many more, especially if the paid subscriptions are costly, confusing, or bloated by
unwanted content. A common complaint from customers of paid TV is that subscription packages
include hundreds of channels, many of them unwanted. Furthermore, customers feel that they are not
receiving value for the subscription amount. If streaming services take note of these objections and
continue to provide a convenient, valuable alternative, consumers will keep cutting the cord.
Works Cited
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This file created specifically for Maximus Christianson
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