Description
To get started, this first assignment will be where you begin to brainstorm eCommerce ideas that you’d like to pursue. Use both your imagination and business acumen to determine what the eCommerce market is lacking, or perhaps this will be an opportunity to market and sell your own personal creations. Feel free to get as creative as you’d like, but make sure that your eCommerce ideas are classroom appropriate and would be a viable business in the real world. 2 file Examples of students is uploaded.Choose one idea you feel most strongly about and answer the following in questions and answer form. I recommen that you build these as slides in PowerPoint/Google Slides with each question as its own slide. Be specific and add plenty of images to support any ideas. Name of Business (5 points)What type of good/service will you be selling? Be specific. (5 points)Who is your target demographic/psychographic? (5 points)Who will your competitors be? (5 points)What will your navigation look like? What will the categories be? (5 points)What do you imagine the look and feel of your website would be? Colors, styling, imagery, etc. (10 points)Why do you think this idea will be successful? What will differentiate you from the rest? (15 points)
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The Social Media Gal
Creator and Owner,
Kayla Galloway
With the help of the
Social Media Gal…
Your social media
presence will flourish
with custom full
service packages made
just for you!
The Social Media Gal
I imagine my website….
Simple
Personable
Organized
Mixed Media
Consistent
Visual
Witty
The Social Media Gal
Social Media Packages from $300-$3000 a month
For brands of all kind: Lifestyle, Apparel, Luxury, Personal, etc.
Choose from our packages or we can create a custom package perfect for your brand.
Packages to choose from:
Instagrammable Moment
● Instagram Only
● Account Optimization
● 5x a week posts, 7x for stories
● Account targeting
● Brand to provide images
Thank you, Next
● Instagram and Facebook
● Account Optimization
● 5x a week posts, 7x for stories
● Brand to provide images
The Social Media Gal
Did We Just Become Best Friends?
● Instagram, Facebook, Pinterest and
Twitter
● Account Optimization
● Twitter 5x a week, Pinterest 5x a day
● Brand Provide partial images
● Once a week photo shoot
The Whole Shabang
● Dido EXCEPT no images need to be
provided by brand. Twice a week
photo shoot. Branding
consultations.
Competitors
The Social Media Gal
What makes The
●
Big Fish, Small Pond.
●
Personal Touch
●
Custom packages, a brand doesn’t have
to conform to a premade packages but
Social Media Gal
different?
can make package that is perfect for
what they need
●
Work with a variety of brands from
influencers to luxury brands
●
I can see businesses from the marketing
and retail side because on my work
background
The Social Media Gal
Assignment 1:
E-Commerce
Idea
Tobi Marlin
Name of Business:
Ayres
Our Products
Color Cosmetics
01
02
Body Care
Skin Care
03
04
Hair Care
Color Cosmetics
Face
Eyes
Brows
Foundation, Concealer, Setting
Powder
Mascara, Shadows
Gel, Pomade, Pencil
Cheeks
Nails
Blush, Highlight, Contour
Polish
Body Care + Hair Care
Shower
After-Shower
Hygiene
Body Wash
Lotion
Deodorant
Shower
After-Shower
Styling
Shampoo, Conditioner
Hair Mask
Hair Spray, Leave In Conditioner
Skin Care
Face Wash
Makeup Removal
Hydration
For Oily Skin, For Dry Skin
Reusable Wipes, Remover Solution
Lotion, On The Go Lotion
Acne Solutions
SPF
Spot Treatment, Chemical
Exfoliator Cream, Toner
Sunscreen Mist, Sunscreen Lotion
Target Market
Location +
Education
The Basics
★
★
★
Age: Gen Z and
Millennials (16-30)
Gender: Women
Ethnicity: All
★
★
Wants
★
★
★
★
Sustainable lifestyle
Minimal yet unique
makeup
To stay on top of the
latest trends
Affordability,
accessibility
Urban, city areas
Current students or
graduated with a
high school or
college degree
Hobbies +
Interests
★
★
★
★
★
Sustainability/Wellness
Social media
Anything creative
Plants/crystals
Shops at refill stores and
thrift stores
Career +
Income
★
★
Part time, minimum
wage to full time,
entry level jobs
$0 – $60,000 per
year
Values
★
★
★
Cruelty-free,
eco-friendly
Honesty + integrity
Inclusivity
Competition
Pixi Beauty
Affordable, Minimal, Skin
+ Color + Body
Ilia Beauty
Trendy, Minimal, Sustainable,
Skin + Color
01
02
Lush
03
04
Glossier
Sustainable, Minimal,
Trendy, Skin + Color +
Body + Hair
Minimal, Trendy, Skin +
Color + Body
Navigation Page
Look + Feel Inspiration
Brand Justification
Ayres is a sustainable, inclusive beauty brand. We will be owned and operated
by LGBTQ+ and POC. We will be 100% vegan, cruelty-free, sustainable, and
inclusive. Our mission is to provide affordable, easily accessible, and
completely sustainable everyday beauty products. We value all walks of life
and inclusivity. As a gay woman, I have always felt strange bringing up my
girlfriend in work spaces. I want to create a space where everyone feels
welcomed and comfortable. As news comes out about the disappointing lack
of equal opportunity for POC, specifically in the beauty industry, I want to
make sure my company gives equal opportunity and representation on all
corporate levels. Unfortunately, there is a lack of affordable, completely
sustainable, easily accessible, high quality, and inclusive beauty brands in the
current market. We will fill that much needed space.
Thanks!
Tobi Marlin
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