Description
Project Overview
In this project, you will compose an email to your manager about another company or organization’s corporate social responsibility programs. Then, you will create a proposal (as a presentation or written report) that explains how your company, Williams & Marshall, LLC, could benefit from similar CSR projects.
Competency
In this project, you will master the following competency:
Identify possible opportunities for civic engagement based on your field and experience
Scenario
Williams and Marshall LLC logo
Williams & Marshall, LLC, delivers high-quality products and services, but the company’s brand is not well recognized. Your manager, Demita Williams, recently heard a radio show about corporate social responsibility (CSR). She learned that CSR efforts can improve the way people view a company. These efforts can also make employees feel more satisfied at work.
Demita wants you to find opportunities for civic engagement that will match staff members’ personal values and the company’s mission.
Directions
Email to Manager
Your manager, Demita Williams, is interested in starting a corporate social responsibility (CSR) initiative to draw attention to the company brand.
She would like you to look at how other companies approach CSR. Then, send her a detailed email about what you learned. Include your personal experiences and some examples from other companies.
Choose a socially responsible company or organization within your industry. Then, learn more about how it creates corporate social responsibility. You can use the list of companies in the Examples of CSR Initiatives document, or you can use a different company or organization.
Compose an email to your manager with what you have found. Be sure to address these points:
Think about your own civic engagement and how it has impacted your life. How have past civic engagement experiences impacted your identity and future goals?
For the company you chose, describe the organization’s corporate social responsibility initiatives. (This could include specific initiatives, how they started, and how they affect the way people see the company.)
Explain how the company or organization’s corporate social responsibility helps employees participate in their communities.
Connect company CSR initiatives to the way employees can grow personally and professionally. How did civic engagement support this growth?
CSR Proposal
Now that you have investigated other corporate social responsibility programs, Demita wants you to think about CSR at Williams & Marshall, LLC. How would a CSR initiative benefit the company? You will present your proposal to her in the format you think is best. For example, you could create a presentation or a written report.
Note: For this project, assume that Williams & Marshall, LLC, has the same values as somewhere you’ve worked before.
Using your findings from the email you wrote, explain how Williams & Marshall, LLC, would benefit from similar CSR initiatives. In your proposal to Demita, connect your idea for a company-wide initiative to the company’s interests and values. Include responses to the following questions.
How could a CSR initiative support your company’s values?
How could it help employees represent the company’s values in public?
How could a CSR initiative help the company increase its brand recognition?
How could it help the company’s employees grow professionally?
How could a CSR initiative foster civil discourse both inside and outside the workplace?
What to Submit
Every project has a deliverable or deliverables, which are the files that must be submitted before your project can be assessed. For this project, you must submit the following:
Email to Manager
For this 500- to 750-word (or 2- to 3-page) email to your manager, look at how other companies within your field approach CSR. Describe how different initiatives impact employees’ personal and professional growth.
CSR Proposal
After you have researched how other companies foster CSR, you will draft a 500- to 750-word (or 2- to 3-page) proposal about CSR at Williams & Marshall, LLC. Then, present it to your manager using the format you think is best (a presentation or written report).
Unformatted Attachment Preview
Guide for Writing an Email and Creating an Email Invitation
Writing an Email
This document presents resources that will help you write a clear and effective email. The resources
focus on the use of email in a business setting, but the information is applicable for all email
correspondence.
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To access the following tutorial, log in to Atomic Learning using your SNHU credentials, then
click on the link below to view the materials.
LearnIt: Section C: Email
This section of the tutorial focuses on email recipients, the subject line, formatting, and
attachments. It includes a review of some of the common components of an email and why
those components are important to include in your correspondence.
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To access the following resource, click on the link below and navigate to p. 475.
The AMA Handbook of Business Writing: The Ultimate Guide to Style, Grammar, Punctuation,
Usage, Construction, and Formatting
This section in the Shapiro Library e-book focuses on writing emails. It describes some of the
basic information that should and should not be included in an email, and it provides guidance
for formatting related to links, attachments, and email etiquette.
The previous resources covered the essential elements of email construction and content. It is important
to remember that when you are writing emails as part of a course requirement, you must not only
follow the basic guidelines but also focus on the specific instructions of the assignment.
Examples of assignment-specific content:
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Develop the email for the stakeholders of your company, fellow teachers, or another target
audience
Include at least one image
Must be 15 to 30 lines of textual content
Must include a hyperlink
Creating an Email Invitation
The following resources will help you create an informative and effective email invitation for a variety of
events:
How to Write an Effective Business Event Invitation Email
This article clearly outlines the key components of an email invitation. It includes ideas for catching the
attention of the audience, hints for making the creation of the invitation more streamlined, and reasons
for the inclusion and exclusion of certain information.
How to Write a Formal Invitation Email for an Event
This article provides specific tips for the creation of a formal invitation. The information provided would
be applicable for businesses, schools, and personal events.
How to Design and Deliver an Effective Presentation
This document presents a variety of resources and tools available for designing and delivering an
effective presentation.
Designing an Effective Presentation
To access the tutorials, log in to Atomic Learning using your SNHU credentials, then click on the links
below to view the materials.
These tutorials show you the elements of effective presentation design, which will be helpful in creating
an engaging presentation that effectively conveys your message to your audience. Specifically, review
the following tutorials:
How Do I Create a Unique Presentation?
Learn It: Being an Engaging Presenter
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Engaging the audience
Adding humor
Incorporating stories
Using metaphors
Effective Presentation Design
Presentations: What You Need to Know
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What’s the big idea?
What the presentation is, and what it’s not
The visual presentation of information
Getting Started
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Presentation design and process
Outlining and Storyboarding
Make it real
Using text
Making text clear and concise
Communicating
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Using images
Using graphics
Telling the Story
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Organizing the story
Using animations
Using transitions
Getting Ready for Delivery
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Creating presenter’s notes
Additional Resources:
Simple Rules for Better PowerPoint Presentations
This list of suggestions includes tips on how to read your information, preferable color and font usage,
and the incorporation of humor and animation into your presentation.
Organization & Preparation Tips
This article focuses on 10 tips for preparing content for your presentation. The topics include
suggestions for approaching your topic, questions to consider as you build the content, and ways to
organize what you plan to present.
Top Ten Slide Tips
This article focuses on tips for the design of your presentation. Suggestions are given for the appropriate
use of bullet points and images, colors and fonts, and video or audio clips.
Delivering an Effective Presentation
Microsoft PowerPoint
Note: If you do not currently have Microsoft Office 365, which includes PowerPoint, you can obtain a
free version by clicking on the following link, entering your SNHU email address, and following the
installation prompts.
Microsoft 365 for Students
To access the following tutorials, log in to Atomic Learning using your SNHU credentials, then click on
the links below to view the materials. These tutorials show you how to use core PowerPoint
functionality and features.
PowerPoint 2016 (PC)
PowerPoint 2016 (Mac)
If you use a different version of PowerPoint, access the Atomic Learning website and locate the tutorials
that match your version.
Atomic Learning PowerPoint Options
Additional Resources for PowerPoint Presentations:
Record a slide show with narrations and slide timings
This tutorial contains step-by-step directions for using the tools available for recording and timing a
presentation.
Recording a PowerPoint Presentation with Voice-Over Narration and Saving it as a Movie File
This is a more detailed presentation of how to record and save a PowerPoint presentation.
Google Slides
For an introduction and access to a free version of Google slides, click on the following link:
https://www.google.com/slides/about/
To access the following tutorial, log in to Atomic Learning using your SNHU credentials, then click on the
link below to view the materials.
This tutorial shows you how to use Google Slides functionality and features:
Google Slides Training
Additional Resource for Google Slides:
Present Slides
This document contains written directions for viewing and presenting Google Slides with some of the
options available.
Screencastify
To access the homepage for Sceencastify and download a free version, click on the following link.
Screencastify
To review step-by-step instructions for downloading and using Screencastify to record presentations,
clink on the following link.
How to Use Screencastify
Apple Keynote
Click on the following link to access the homepage for Apple Keynote
https://www.apple.com/keynote/
To access the following tutorial, log in to Atomic Learning using your SNHU credentials, then click on the
link below to view the materials.
This tutorial shows you how to use Keynote functionality and features:
Keynote (iWork 2013) – Fundamentals Training
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