Description
Q1:
The property management process
What will be the biggest challenge when managing your chosen site for the ongoing project once it has been completed?
Q2:
Commercial real estate marketing campaigns
For this discussion, choose a property website that you think achieves its marketing aims and share it with your peers. What features of the website make it an example of effective property marketing?
Q3:
Your role in property management
Once a property has been developed it is the property manager’s responsibility to ensure that the projected cash flow is reached and that the property remains desirable to promote tenant retention.
In light of this, this unit has explored the various elements of property management, including letting a property, securing tenants, managing tenants, property maintenance, and creating a management plan.
Consider the role of the property manager in a property’s life cycle. To prompt your discussion, consider the following points:
How important is the role of the property manager in ensuring the long-term profitability of a development?
What are the potential benefits of effective property management?
What are the advantages and disadvantages of employing an external property management firm?
Based on the site you have chosen for the ongoing project, would you actively manage your property or employ an external property management firm? Explain and justify your choice.
Q4:
8.7 Ongoing Project: Market a property
Download the document below and complete the questions included.
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MODULE 8 UNIT 2
Ongoing project
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All Rights Reserved
Learning outcomes:
LO4: Decide how to effectively market a property, including accounting for your target
market and marketing platform.
LO5: Draft an investment proposal for a commercially viable property development.
Name:
1. Instructions and guidelines (Read carefully)
Instructions
1. Insert your name and surname in the space provided above, as well as in the file
name. Save the file as: First name Surname M8U2 Ongoing project– e.g. Lilly Smith
M8U2 Ongoing project. NB! Please ensure that you use the name that appears in your
student profile on the Online Campus.
2. Write all your answers in this document. There is an instruction that says, “Start
writing here” under each question. Please type your answer there.
3. Submit your assignment in Microsoft Word only. No other file types will be accepted.
4. Do not delete the plagiarism declaration or the assignment instructions and
guidelines. They must remain in your assignment when you submit.
PLEASE NOTE: Plagiarism cases will be investigated in line with the Terms and Conditions
for Students.
IMPORTANT NOTICE: Please ensure that you have checked your course calendar for the
due date for this assignment.
Guidelines
1. There are 8 pages and 1 question in this assignment.
2. Make sure that you have carefully read and fully understood the questions before
answering them. Answer the questions fully but concisely and as directly as possible.
Follow all specific instructions for individual questions (e. g. “list”, “in point form”).
3. Answer all questions in your own words. Do not copy any text from the notes, readings
or other sources. The assignment must be your own work only.
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Page 2 of 8
Plagiarism declaration
1. I know that plagiarism is wrong. Plagiarism is to use another’s work and pretend that
it is one’s own.
2. This assignment is my own work.
3. I have not allowed, and will not allow, anyone to copy my work with the intention
of passing it off as their own work.
4. I acknowledge that copying someone else’s assignment (or part of it) is wrong and
declare that my assignments are my own work.
2. Mark allocation
This assignment is broken up into subsections which are components of an investment
proposal. Each component receives a mark allocation. However, you will only receive a final
percentage mark and will not be given individual marks for each component. The mark
allocation is there to show you the weighting and length of each component.
Executive summary
6
Unique selling point
6
Market description
12
Funds required
8
Cash flow projections
12
Management structure
6
Marketing strategy
10
Overall quality of investment proposal
15
TOTAL
75
3. Question
Imagine yourself as a property entrepreneur who is seeking funding from an investor to
develop the site you have chosen for the ongoing project. To secure this funding you need an
investment proposal to present to potential investors. Making use of the skills you have
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Page 3 of 8
acquired during the course and the research you have conducted throughout the ongoing
project, create an informative and professional investment proposal to present to a
prospective investor.
To assist you in writing your investment proposal, the following template has been provided.
Complete all sections of the investment proposal as they relate to the site you have chosen
for the ongoing project.
Note:
If you have selected a property for business purposes, remember to focus on the property
investment aspects of your site while working on your ongoing project, and not the
business operations themselves. For example, if you plan to start a guesthouse on the
property, your focus should not be on the guesthouse operations, but rather the
investment aspects of the property itself.
4. Investment proposal
Executive Summary
Write an attention-grabbing description and overview of the proposal which will entice a
potential investor to continue reading. Briefly outline how the property will operate and what
you require from an investor. Your answer should not exceed 200 words, excluding
references.
Start writing here:
Unique Selling Point (USP)
Describe a unique characteristic of your property or development and why this makes it
different or better compared to other competitors. Your answer should not exceed 200 words,
excluding references.
Start writing here:
Market description
Briefly describe the current state of the macro economy and then the property market in
relation to your site, considering the national and regional perspective, as well as the local
market. In this section, you must state which property sector(s) your proposal targets.
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Furthermore, justify how your proposal meets a current need within the market. Your answer
should not exceed 400 words, excluding references.
Start writing here:
Funds required
Outline the required funds and the amount of owner’s equity that you are investing in the
proposal (this will be taken as hypothetical). Explain what form of finance you plan to use and
briefly describe how this capital will be used (e.g. a breakdown of total costs). Your answer
should not exceed 300 words, excluding references.
Start writing here:
Cash flow projections
Provide estimated cash flow projections for your proposal. Include the expected net operating
income (NOI) of the property and the expected yield. To answer this question, you need to
include all expected income streams (e.g. rental and parking) as well as expenses (e.g.
municipal rates, and maintenance expenses). Bond payments (a finance cost) are not normally
included in the NOI calculation, but for this assignment they must be considered, if applicable.
Your answer may include calculations or tables but should not exceed 400 words, excluding
references. Where necessary, estimates can be used for expenses, provided you explain them.
If your strategy is to sell your property once it is developed or refurbished, you must assume
that it will be rented in order to complete this section of the assignment.
Start writing here:
Management structure
Briefly explain the management structure of the project including the required project team
members and their roles (e.g. contractor, project manager). Highlight the important skills and
experience that the project team members need to successfully complete the project. Your
answer should not exceed 200 words, excluding references.
Start writing here:
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Page 5 of 8
Marketing strategy
Drawing from the notes in Unit 2, describe how you plan to market the property by creating
a marketing strategy. As part of this description, identify your target market and the media
platforms you will make use of to ensure that your marketing campaign is effective. Justify
your choices.
In addition, describe which marketing strategies you will utilise during the different stages of
the life cycle of the campaign (e.g you will use a unique website, obtain potential customer
contact details, and follow up by contacting them). Your answer should not exceed 300 words,
excluding references.
Start writing here:
Reminder:
Remember to read the Ongoing Project Guidelines document before completing
assignments for your ongoing project. This document can be found in Unit 2 of the
Orientation Module.
5. Rubric
The following rubric will be used to grade the overall quality of your submission:
Critical
engagement
with the course
content is
evident. This is
used to inform
the writing of
an investment
proposal
Answer
critically
engages with
the learning
Unsatisfactory
Limited
Accomplished
Exceptional
No submission,
or fails to
engage with the
course content.
Student has not
applied the
knowledge
gained from the
course to write
a strong
investment
proposal. (0)
Minimal
engagement is
evidenced.
Some use of the
course content
is apparent but
this has been
used at a
superficial level
to write an
investment
proposal for the
Sufficient
critical
engagement
with the course
content is
evidenced. It is
clear that the
course content
and previous
research from
the ongoing
project has
informed the
Submission
excellently
makes use of
the course
content and
additional
research to
craft a
sophisticated
investment
proposal. The
proposal is
clearly
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material
provided and
insightfully
makes use of
this to inform
their
investment
proposal.
The student
has crafted a
professional
and attentiongrabbing
investment
proposal for a
commercially
viable
development.
This is clearly
motivated and
supported by
independent
research on the
chosen
property
chosen
property. (2
writing of the
investment
proposal. (4)
motivated and
supported by
additional
research and
the course
material. (6)
No submission,
or fails to offer
a reasonable
proposal for a
commercially
viable
development.
Student does
not make use of
previous
research
conducted
through the
ongoing project
to craft a strong
investment
proposal. (0)
Answer
demonstrates a
superficial
motivation for
investment.
There is only
minor use of
independent
research and
the findings
from previous
ongoing project
submissions.
Where this is
evident, this
research has
been poorly
used to support
the investment
proposal. (2)
Answer offers a
reasonable
investment
proposal. There
is some
justification of
how the
development
will operate and
be
commercially
viable.
However, this
has only been
explained
simplistically
and is not
convincingly
used to
persuade an
investor. (4)
Answer
demonstrates a
thorough and
nuanced
understanding
of how the
development
will operate and
be
commercially
viable. There is
evidence of
good planning
and sound
market
research which
clearly informs
the investment
proposal.
Research is
clearly used to
illustrate why
there is
demand for the
development,
which is used to
motivate for
investment. (6)
No submission,
or complete
lack of logical
Answer has
some logical
structure, but
Answer is
structured well
in terms of logic
Answer is
structured
exceptionally
Answer
proposes wellreasoned
motivation for
agreeing to
invest in the
project.
Quality of
writing
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Answer is
structured
clearly and
logically, and
contains as
little spelling
and
grammatical
errors as
possible.
structure.
Multiple
spelling errors
and
grammatical
mistakes. (0)
not enough to
justify a passing
grade. Quite a
few spelling
errors and
grammatical
mistakes. (1)
Total: 75 marks
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and clarity. Few
spelling errors
and
grammatical
mistakes. (2)
well in terms of
logic and
clarity. The
style is
persuasive and
convincing.
Free of spelling
errors and
grammatical
mistakes. (3)
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