Description
What do you feel when you view this image? Anger? Frustration? Sadness? We may have different things, but for the most part, we FEEL something. This image conveys a message without using any text at all. When you include images in your presentations, you want to find impactful images that add to the meaning of your presentation. Every image should enhance your message.
Effective images function by communicating the intended message of the brand or mission of a company. A visual analysis can help you explore the effectiveness of images used in a business context to begin to see how they might be interpreted differently by customers with different backgrounds.
Visual Essay
Your task is to create a visual essay to explore how a topic or idea is communicated through images. A visual essay is a type of visual analysis that explores how images (logos, advertisements, etc.) convey certain messages. These ideas can be at surface level/literal or at a deeper level of meaning that requires the viewer to use context clues and design features to infer the intended message of the image.
What you will do is:
Choose one of the following topics or buzzwords: “green” living, fresh, local, savings/discounts, “box store,” online shopping, social media, saving the planet—or choose a retail buzzword you want to explore (be sure to ask me if the term is acceptable).
Use the skills you learned in Using Images LegallyLinks to an external site. to search the images tagged with this term.
Choose 8–10 images that best convey the search term you chose and express a point of view on the topic.
Create a PowerPoint with a title slide and the 8–10 images on the rest of the slides (one image per slide). The images you use should be able to express a point of view on a particular topic. Do not add any text to the images at all. The visual images should impact me to understand the message you are trying to send.
Review the image below. What emotions does it provoke? Your images should invoke strong emotions.
Ensure the images stand out and convey a message clearly without using words. The image should invoke an emotional response.
