Description
Select one real life internationally known firm and develop a theoretically informed case study analysis of some aspect of this company’s international activities.
The report should include the following:
1)The selection process that led to the identification of this firm. This includes justifying the selection of this international firm and explaining the decisions that determined the selection process. A key issue here is to justify and explain the thematic focus of the analysis. This must be linked to one or more themes covered in the International Business module and you must explain the focus on this theme or themes.
2)The approach used to construct the case study analysis including a discussion of problems experienced and the quality of the evidence base. This is an account of the method or methods used to develop this case study analysis.
3)A clear and structured account of the development and evolution of the firm’s international activities with a focus on the theme or themes that you have selected to explore. This section must include some data, for example tables or figures.
4)A theoretically informed analysis of the case. The better answers will justify the selection of the theory(s) used to analysis the case. The best answers will reflect on some of the problems experienced in applying theory in this manner. Does the analysis of this international business support the existing theory that you have selected, or does it challenge the theory? You must refer to the theory and approaches covered in this International Business module.
5)Reflect on any lessons that come from this analysis that would be relevant for business practice and any issues related to responsible business.
6)The better answers will also reflect on some of the problems of undertaking a case study analysis and identifying practice learning points.
