Description
ASSIGNMENT TASK:
Having evaluated the internal and external environment of NETFLIX in assignment 1, identify and review a potential future strategy for Netflix . This should include an SAF model (suitability, acceptability and feasibility). The strategy should be just one of either Porters Generic Strategies or Ansoff Growth Strategies. You are required to apply both Drift model and Force field analysis to this potential future strategy.
TASK GUIDANCE:
What future corporate strategy would you recommend that Netflix employ to increase its profits? The key SWOT factors from assignment 1 should give you an indication of the current market forces and trends. Some suggested strategies that you might consider – market development, market penetration, product development, diversification, cost leadership, differentiation.
You are required to follow this outline
Introduction – (200 Words)
Briefly outline the current operating environment for Netflix
Identify the key opportunities and threats from your assignment 1
Main section will include (500 words)
Which strategy are you recommending – Porter or Ansoff?
Using reasoned and supported judgement for your chosen strategy (900 words)
Apply SAF model to support the recommended strategy
Apply Forcefield analysis
Apply Drift model
Conclusion – Conclude the key points of the assignment, do not include any new information (200 words) For additional guidance on this assignment, please access the assignment vodcast available on Canvas.
