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i need help with a report 3000 words (if you don’t have uni library access don’t accept) kindly find the attached
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MARKETING FOR TOURISM AND HOSPITALITY
EXAMPLES OF SEGMENTS’ PROFILE
EXAMPLE 1
Demographic Geographic
Age Any
National Any
ity
Psychographic
Interest
New
experiences
Enlightenmen
t
Local culture
Family
activities
Cuisines
Behavioral
Shopping
patterns
Gen
der
Escape
from
boredom
Loyalty
Any
Languag
e
Any
Personalit
y
Fami Any
ly
life
cycle
Educ Any
atio
n
level
Culture
Any
Social
Status
Inco
me
Lifestyle
Adventurous
Sociable
talkative
Average to
luxury
consumers
Entertainmen
t
Luxury
products
Service
intensive
niche
Exotic
vacations
Confident
Success
Upward
mobility
High
Attitudes
spend
able
Inco
me
Table 1: Market Segmentation Washington, DC
Shopping from
well-recognized
brands
Cultured food
products
online shopping
habits
The desire for
eco–friendly
products
Can come back
to destinations
EXAMPLE 2
Week 34
Instructions for the nal
report
INDIVIDUAL REPORT
Coursework is a 3,000 word
individual report on a named
Tourism or Hospitality business.
Of the intended learning outcomes listed on
pp.3-4, this assignment assesses ILOs 1-5.
DEALINE
FRIDAY
19th
JANUARY
2024
By12 noon
The task:
Choose an international tourism destination OR an organisation in tourism
or hospitality.
Identify the key market segments related to tourism in this destination or
organisation.
Analyse the reasons why these market segments are important for
targeting, promotion as well as distribution.
By using real examples of existing hospitality and tourism organisations,
illustrate the promotion strategies at this target market of this destination
or organisation.
Brie2y discuss the current issues in marketing tourism and/or hospitality.
Suggested Structure
Cover page: Name, id, unit title, assignment title
Table of contents + total word count
Introduction – Approximately 50 words
Information about the sector and then the organisation / business / destination –
Approximately 700 words
Discussion of the segment (s) – Approximately 800 words
Marketing, promotion, advertising to this segment + examples – Approximately 900
words
Recommendations and brief discussion of current trends in hospitality and tourism
marketing – Approximately 500 words
Conclusion – Approximately 50-80 words
References – NOT INCLUDED IN THE WORD COUNT
Appendices (if applicable) – NOT INCLUDED IN THE WORD COUNT
Start
Suggested
Structure:
Introduction
50
Start by introducing your topic: Overview
marketing in hospitality and tourism.
Present the sections of the report.
Present
Make
(Example: In this report the market segmentation and segments
discussion will be presented. The XXXX was chosen as reference to this
report in order to analyse their market segments and discussion the
advertising and promotion done to attract these customers. Brief
discussion is also provided on current issues in H&T marketing and 6nally
recommendations for further improvement will be suggested and
concluded.
MAKE SURE YOU DO NOT INCLUDE ANY
REFERENCE IN YOUR INTRODUCTION.
Suggested
Structure:
Description
of business /
destination
700
Start
Start by introducing the sector you have
chosen. Provide some information on its
importance and its growth and if there
are any key issues with this sector.
Present
Present the organization / business /
destination you have chosen.
Provide details on the type, some
statistics.
You may include photos, graphs, etc
Analysis
Provide an analysis of your example, i.e.
are they doing well, are they growing etc.
Suggested
Structure:
Discussion of
the segment
Start
Start by introducing the segment(s) you have
found that the business or destination are
targeting. Provide some information on its
importance and its growth and if there are any
key issues with these segments.
Present
Present the prole of the segment(s).
Provide details on the segmentation variables.
You may include photos, graphs, etc
Use the types of segmentation table to provide
details on the segments (see Assessment folder)
800
Analysis
Provide an analysis of the segment, i.e. are they
growing use relevant statistics etc.
Start
Suggested
Structure:
Description
of marketing
activities
900
Present
Brie2y discuss the advertising and promotion is done by
the company to attract this market. Use relevant
literature (sources)
Start by introducing what they have done in terms of
promotion and advertising with some reference to
relevant literature.
Give specic examples for each segment you have
presented previously.
Provide details on the type, some statistics.
You MUST include photos, graphs, etc
Analysis
Provide an analysis of the activities and how important
they are.
MAKE
SURE
MAKE SURE YOU INCLUDE REFERENCES
Start
Start by providing recommendation on
how well or bad this business is doing
in terms of attracting these segments.
Suggested
Structure:
Recommendatio
ns and current
Brie2y discuss the current trends in
marketing H&T and focus on the
trends
Present
sector, and/or the business, and/or the
500
segment(s)
Start
Suggested
Structure:
Conclusion
Present
50-80
Start by providing a summary of what
you presented.
Brie2y present your key ndings.
Tips
Do not expect to nd academic sources that
are exactly the same as your example, focus on
the key concepts
Make sure you use academic journals in
tourism and/or hospitality i.e. International
Journal of Contemporary Hospitality
Management, Tourism Management etc.
Use statistics, industry reports that are recent!
Use photos, graphs etc to support your
discussion!
Analysis and Evaluation
Ensure your work involves critical evaluation. This can be done by
using the following:
Identifying a few opinions by diGerent authors,
comparing and contrasting their thoughts by
identifying similarities and diGerences.
Presenting examples and/or case studies.
Discussing their advantages and disadvantages
as well as similarities and diGerences.
Reviewing relevant literature and/or examples,
nding the potential gaps in the studies and
explaining them in detail.
Common Mistakes
Lack of references in the main body.
Huge paragraphs left with no supporting evidence.
Relevant theory is not clearly dened. There is no discussion on it.
Once presenting the company, segments, marketing, no articles or literature were
showcased.
Poor recommendations, with no clear structure.
No supporting visuals.
FORMAT
Arial or Times New Roman 12 font
1.5 line spacing
Headings in bold and sub-headings in italics.
Figures and tables may be included in the text, and the contents will
not count towards the word limit. They should be the width of a page,
and must not break across pages. Please include a caption and the
source(s) for each gure and table (Figure 1, Figure 2, Table 1, etc),
and make reference to them at an appropriate point in the text.
References list: in alphabetical order, not less that 10 including
academic journals
MARKING CRITERIA
Also see generic
marking criteria L4 in
p.13
Subject knowledge and understanding: Knowledge of the theories and use of
relevant literature. (10 marks)
Analysis: Analysis of information, theories and example with the use of appropriate
tools of analysis and evidence; with evidence of a well-structured argument. (30
marks)
Practical application: Information and intelligence about the chosen company, the
sector and the external environment, derived from academic, industry and media
information sources. (30 marks)
Example: Application of relevant information with the use of specic example. (10
marks)
General: Presentation, including organisation of material, report writing skills, word
choice, spelling and grammar, and adherence to citation and referencing
conventions. (20 marks)
NOTICE
If coursework is submitted within 72 hours after the deadline
the maximum mark that can be awarded is 40 percent
If coursework is submitted more than 72 hours after the
deadline a mark of 0 percent (zero) will be awarded
HARVARD REFERENCING STYLE
(HRS)
Information on citing references- the BU Guide to
Citation in the Harvard Style. The University library
provides you with full details Text
on how to cite references
using the Harvard method. Please go to:
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