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November 10, 2021
Assignment: The Outliers
You will be reading the nonfiction text, The Outliers by Malcolm Gladwell
**What is an outlier?:
Outlier is a scientific term to describe things or phenomena that lie outside normal experience. In the
summer, in Paris, we expect most days to be somewhere between warm and very hot. But imagine if you
had a day in the middle of August where the temperature fell below freezing. That day would be outlier.
And while we have a very good understanding of why summer days in Paris are warm or hot, we know a
good deal less about why a summer day in Paris might be freezing cold. In this book I’m interested in
people who are outliers—in men and women who, for one reason or another, are so accomplished and so
extraordinary and so outside of ordinary experience that they are as puzzling to the rest of us as a cold
day in August.
-Malcolm Gladwell
**Here is a brief review found on Amazon.com:
…Malcolm Gladwell poses a… provocative question in Outliers: why do some people succeed, living
remarkably productive and impactful lives, while so many more never reach their potential? Challenging
our cherished belief of the “self-made man,” he makes the democratic assertion that superstars don’t arise
out of nowhere, propelled by genius and talent: “They are invariably the beneficiaries of hidden
advantages and extraordinary opportunities and cultural legacies that allow them to learn and work hard
and make sense of the world in ways others cannot.” Examining the lives of outliers from Mozart to Bill
Gates, he builds a convincing case for how successful people rise on a tide of advantages, “some
deserved, some not, some earned, some just plain lucky.”
-Mari Malcolm
The assignment:
.
1. Write an argumentative essay.
a. Write an essay that defends challenges or qualifies Gladwell’s assertion that “if you work
hard enough and assert yourself, and use your mind and imagination, you can shape the
world to your desires” (Gladwell 151).
i. Present your ideas.
ii. Use facts, examples, personal experience, and connections from your reading to support your
claim (do you or don’t you agree with Gladwell’s assertion?). I am challenging you to think
deeply about your readings and apply them to a bigger and more personal idea.
iii. Be sure to make specific connections to Gladwell and any other sources you may include in
your argument.
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November 10, 2021
2
Questions
Executive Summary
History of Entrepreneurship and Introduction to Marketing Management
A competitive advantage in today’s world requires a unique blend of internal capabilities and
external relationships to achieve a profitable customer orientation. Understand and utilize resources
to craft a value proposition that will entice and satisfy the many demands of the marketplace. An
inside look at the nature of successful innovation that leads to marketplace success.
Question and Answers
1. What was the driving force behind the success of Sarah Breedlove (Madame C.J. Walker)
success as related to the marketplace?
2. How did C.J. Walker market her products and how can that approach be applied to 21st
century entrepreneurship?
3. Did Sarah Breedlove (Madame C.J. Walker) bootstrap her company? Please describe her
approach and the long – term implication (positive and negative) this had on the business.
4. How did Sarah Breedlove (Madame C.J. Walker) scale her business?
5. Was Norma Merrick Sklarek approach to joining a corporate entity early in her career
entrepreneurial?
6. What was profound about Norma Merrick Sklarek being a member of the AIA?
7. Did her approach have a negative or positive impact on the view of women in architecture?
Please explain your position.
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Biography of Sarah Breedlove, 1867 – 1919
(handout/video), https://www.youtube.com/watch?v=WrpVozNIHds
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I am attaching the PDF for these:
Case Study: HBS Cases: Beauty Entrepreneur Madam C. J. Walker,
Socio-economic Reconfiguration, whitepaper –
Norma Merrick Sklarek, handout,
9/23/2020
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Executive Summary
This week’s questions are based on the readings in chapters 1, 2, 3, and 4 of the
book Peer-to-Peer Lending and Equity Based Crowdfunding: A Guide to the New
Capital Markets for Job Creators, Investors and Entrepreneurs.
The general thesis of the book is about the Democratization of Capital not only in
the United States, but worldwide. Wealth inequality is a persistent problem
globally. Forty percent of all wealth is amassed by 1 percent of the population.
Unless concrete solutions to the problems of raising capital for small
businesses are adopted, such as the JOBS Act, which is expanding the pool of
who can invest in the financial markets and how small- and medium sized
businesses can raise capital; the future looks bleak for many ambitious
entrepreneurs and new investors. EGCs and investors seeking to get in on the
ground floor of investment opportunities are still finding it difficult to participate
adequately across intermediary platforms because of lack of comparison,
transparency, and quality deal flow. Ninety-nine percent of the population risks
remaining static as related to wealth accumulation if measures to cultivate the
necessary policies, build innovative technologies, foster best practices, and spur
confidence in the market are not adopted.
Question and Answers
1. What is the JOBS Act, and its purpose?
2. How many Titles make up the JOBS Act, provide a summary for the
purpose of each, and what year did each title go-live?
3. What is securities-based crowdfunding?
4. What is peer-to-peer transactions (include answers for lending, and
payment systems)?
5. Who can invest is Regulation Crowdfunding and are there limits for
amounts and timing?
6. Which regulatory bodies are responsible for oversight of the securities
based crowdfunding, peer-to-peer lending and the funding portals?
October 4, 2023
1
Questions
Executive Summary
This week’s questions are based on the readings in chapters 6 – Behaviors Related to
Savings and Investment, 7 – Structured Products, 8 – Underwriting and Valuations, of the
book Peer-to-Peer Lending and Equity Based Crowdfunding: A Guide to the New Capital
Markets for Job Creators, Investors and Entrepreneurs. (I am attaching the summary.)
Question
What are the two ways in which your money can work for you? Explain each of these
methods and their implications for financial growth.
1. What financial advice is offered in the second key takeaway, and why is it important
to follow this advice? How does dedicating oneself to saving at least 10 percent of
earnings help in times of unexpected job loss?
2. What is the role of the FDIC (Federal Deposit Insurance Corporation)? How does it
protect bank deposits, and what is the maximum amount it insures per account?
3. How are standard investment-grade bonds, which are designed to accommodate
custom risk-return objectives, classified in the financial world? Explain the concept of
structured products in this context.
4. What distinguishes bonds backed by financial assets from other types of bonds, and
what is the primary example of asset-backed securities mentioned in the
information? Provide examples of the types of receivables that asset-backed
securities can consist of.
5. In the context of accounting periods, what are the two methods for calculating the
accounting period, and what factors can influence the choice between these
methods? Give examples of how a company might define its accounting period.
6. Define the term “net profit margin” and explain how it is calculated. Represent the
calculation as a percentage to demonstrate how it quantifies a financial aspect.
7. What does “operating margin” measure in business, and how is it calculated?
Express the calculation of operating margin using the provided formula, and discuss
what it indicates about a company’s performance.
October 18, 2023
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