Description
Please update based on actual knowledge the estimates for 2025 for the four global hotel hubs, New York, London, Paris and Hong Kong. Overall aim: Using PESTLE&SWOT to analyse the global environment for Hotel Developments in the four leading cities with a helicopter perspective not to dwell on too many details. please follow the outline carefully.
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Next below you will find the article; “Global Hotel Industry to Be More Brand-heavy
in 2025”.
Please update based on actual knowledge the estimates for 2025 for the four global
hotel hubs, New York, London, Paris and Hong Kong.
Overall aim: Using PESTLE&SWOT to analyse the
global environment for Hotel Developments in the
four leading cities with a helicopter perspective not
to dwell on too many details.
Organisation and methodology: You must post a written report.
Word count: 2000-2500
Resource:
Global Hotel Industry to Be More Brand-heavy in 2025 (costar.com)
ASSIGNMENT OUTLINE
Assignment title:
Assessment 3 (mini-international plan)
Weighting:
40%
Faculty responsible:
Mr. Widen
Programme:
MEPIHM2
Course name:
International Business Strategy for Hotels
Course number:
M9213
Hand-out date:
Week 2
Hand-in date:
Last day of module at 23:59h
Assignment Overview:
This coursework consists in creating a (brief) international plan for a hotel of your choice.
Overall aim:
Apply the details seen in class, identify the relevant information needed to be gathered and
the adequate strategies for a hotel that wants to go to an international market.
Learning outcomes:
1, 2, 3, 4.
Organisation and methodology:
You can choose to do this project with someone else (maximum size of the groups is 2) or
individually. You have to produce a report (international plan)
Word count:
Max. 3000 words.
Resources available:
Course materials, e-library tools (books, newsletter, online magazines, etc.), internet, professionals
from the industry, and of course the discussions in class based on handouts and videos posted in
Moodle.
There is also a guideline to be used as support for the project. (See Assessment Tasks and Weighting
Section for details).
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Assessment tasks & weighting:
International plan
Briefly explain the chosen hotel
Considerations (select at least 2 of the below depending on relevance)
History and Geography factors
Political environment (trade)
Legal factors
Cultural factors
Develop Marketing Strategies
Segmentation and targeting
Adaptation to the new market
Select only one of the following
Mode of entry (see details in materials)
Exporting
Contractual agreement
Strategic alliance
Ownership
Weighting
10%
20% each
10%
20%
20%
Common skills: assessed (bold) or developed (italics):
MANAGING AND DEVELOPING
SELF
1.Manages own
role and
responsibilities
WORKING WITH AND RELATING
TO OTHERS
6.Treats others’
values, beliefs
and opinions with
respect
COMMUNICATING
9.Receives and
responds to a
variety of
information
MANAGING TASKS AND SOLVING
PROBLEMS
13.Uses
information
sources
BECOMING NUMERATE AND
USING TECHNOLOGY
16.Applies
numerical skills
and techniques
2. Manages own
time in achieving
objectives.
7.Relates to and
interacts
objectively with
individuals and
groups
10.Presents
information in a
variety of visual
forms
14. Deals with a
combination of
routine and nonroutine tasks
17.Uses a range
of technological
equipment and
systems
3.Undertakes personal
and career
development
4. Transfers skills
gained to new and
changing situations
and contexts.
5.Uses a
range of
thought
processes
8.Works effectively as
a member of a team
11.Communicates in
writing
12.Participates in oral
and non-verbal
communication
15.Identifies and
solves routine and
non-routine problems
Special instructions:
This coursework consists in developing an international plan for a hotel of your choice. Ideally you
should choose one hotel that you know very well (for example where you are currently working or
where you have had working experience).
The objective is that you select all the relevant information that you need in order to access this new
(international) market, collect it and present it in a report.
Remember that any material should be presented in a professional way.
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Plagiarism:
Plagiarism is the act of presenting another’s ideas or words as one’s own. Cheating includes, but is not
limited to, the intentional falsification or fabrication of any academic activity, unauthorized copying of
another person’s work, or aiding and abetting any such acts.
Particular care must be taken when presenting information that has been obtained from an internet
site. Should this information not be correctly referenced, then you are guilty of plagiarism and will be
penalized accordingly.
With respect to projects/assignments, faculty reserves the right to randomly call upon any student
and ask them to defend their work orally.
Any assignment/exam which is found to contain plagiarism will automatically be awarded a grade of 0,
and an e-mail will be sent to the student or the student’s parents/tutors/sponsors. Depending on the
circumstances, additional penalties could be imposed (see LRM Academic Regulations, Section 11).
Statement of authorship
Following the title page of your assignment there should be a page on which you sign a statement that
the work included in the assignment is your own work except where appropriately referenced. The
following statement should be used:
Statement of authorship
I certify that this assignment is my own work and contains no material which has been submitted as part of an
assignment in any institute, college or university. Moreover, to the best of my knowledge and belief, it contains
no material previously published or written by another person, except where due reference is made in the text
of the assignment.
Signed …………………………………………………………………….
Name……………………………………………………………………..
Student number…………………………………………………….
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