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Qualitative Research Journal
Document Analysis as a Qualitative Research Method
Glenn A. Bowen
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Glenn A. Bowen, (2009),”Document Analysis as a Qualitative Research Method”, Qualitative Research Journal, Vol. 9 Iss 2
pp. 27 – 40
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http://dx.doi.org/10.3316/QRJ0902027
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Document Analysis as a Qualitative
Research Method
Glenn A. Bowen
Bowen, Glenn A., 2009, ‘Document Analysis as a Qualitative Research Method’, Qualitative Research Journal, vol. 9, no. 2, pp. 27-40. DOI 10.3316/QRJ0902027. This is a peer-reviewed article.
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WESTERN CAROLINA UNIVERSITY
ABSTRACT
This article examines the function of documents as a data source in qualitative research and discusses
document analysis procedure in the context of actual research experiences. Targeted to research
novices, the article takes a nuts-and-bolts approach to document analysis. It describes the nature
and forms of documents, outlines the advantages and limitations of document analysis, and offers
specific examples of the use of documents in the research process. The application of document
analysis to a grounded theory study is illustrated.
Keywords: Content analysis, documents, grounded theory, thematic analysis, triangulation.
Organisational and institutional documents have been a staple in qualitative research for
many years. In recent years, there has been an increase in the number of research reports
and journal articles that mention document analysis as part of the methodology. What has
been rather glaring is the absence of sufficient detail in most reports found in the reviewed
literature, regarding the procedure followed and the outcomes of the analyses of documents.
Moreover, there is some indication that document analysis has not always been used effectively
in the research process, even by experienced researchers.
This article examines the place and function of documents in qualitative research. Written
mainly for research novices, the article describes the nature and forms of documents, outlines
the strengths and weaknesses of document analysis, and offers specific examples of the use
of documents in the research process. Suggestions for doing document analysis are included.
The fundamental purpose of this article is to increase knowledge and understanding of
document analysis as a qualitative research method with a view to promoting its effective
use.
DEFINING DOCUMENT ANALYSIS
Document analysis is a systematic procedure for reviewing or evaluating documents—both
printed and electronic (computer-based and Internet-transmitted) material. Like other analytical methods in qualitative research, document analysis requires that data be examined
and interpreted in order to elicit meaning, gain understanding, and develop empirical
knowledge (Corbin & Strauss, 2008; see also Rapley, 2007). Documents contain text (words)
and images that have been recorded without a researcher’s intervention. For the purposes
of this discussion, other mute or trace evidence, such as cultural artifacts, is not included.
Atkinson and Coffey (1997) refer to documents as ‘social facts’, which are produced, shared,
and used in socially organised ways (p. 47).
Documents that may be used for systematic evaluation as part of a study take a variety
of forms. They include advertisements; agendas, attendance registers, and minutes of meetings;
manuals; background papers; books and brochures; diaries and journals; event programs
(i.e., printed outlines); letters and memoranda; maps and charts; newspapers (clippings/art-
© RMIT Publishing, http://www.rmitpublishing.com.au/qrj.html
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28 | Qualitative Research Journal, vol. 9, no. 2, 2009
icles); press releases; program proposals, application forms, and summaries; radio and television program scripts; organisational or institutional reports; survey data; and various public
records. Scrapbooks and photo albums can also furnish documentary material for research
purposes. These types of documents are found in libraries, newspaper archives, historical
society offices, and organisational or institutional files.
Researchers typically review prior literature as part of their studies and incorporate that
information in their reports. However, where a list of analysed documents is provided, it
often does not include previous studies. Surely, previous studies are a source of data, requiring
that the researcher rely on the description and interpretation of data rather than having the
raw data as a basis for analysis.
The analytic procedure entails finding, selecting, appraising (making sense of), and synthesising data contained in documents. Document analysis yields data—excerpts, quotations,
or entire passages—that are then organised into major themes, categories, and case examples
specifically through content analysis (Labuschagne, 2003).
RATIONALE FOR DOCUMENT ANALYSIS
Document analysis is often used in combination with other qualitative research methods as
a means of triangulation—‘the combination of methodologies in the study of the same
phenomenon’ (Denzin, 1970, p. 291). The qualitative researcher is expected to draw upon
multiple (at least two) sources of evidence; that is, to seek convergence and corroboration
through the use of different data sources and methods. Apart from documents, such sources
include interviews, participant or non-participant observation, and physical artifacts (Yin,
1994).
By triangulating data, the researcher attempts to provide ‘a confluence of evidence that
breeds credibility’ (Eisner, 1991, p. 110). By examining information collected through different methods, the researcher can corroborate findings across data sets and thus reduce the
impact of potential biases that can exist in a single study. According to Patton (1990), triangulation helps the researcher guard against the accusation that a study’s findings are simply
an artifact of a single method, a single source, or a single investigator’s bias.
Mixed-methods studies (which combine quantitative and qualitative research techniques)
sometimes include document analysis. Here is an example: In their large-scale, three-year
evaluation of regional educational service agencies (RESAs), Rossman and Wilson (1985)
combined quantitative and qualitative methods—surveys (to collect quantitative data) and
open-ended, semistructured interviews with reviews of documents (as the primary sources
of qualitative data). The document reviews were designed to identify the agencies that played
a role in supporting school improvement programs. The authors examined mainly the missions of the agencies as described in documents and reported that ‘some RESAs promoted
the image of general assistance agencies, providing help in many areas, whereas others focused
their assistance more specifically on the provision of knowledge through training and technical assistance’ (p. 636). Also, Sogunro (1997) used questionnaires combined with interviews,
document analyses, and direct observations to examine the impact of training on leadership
development. Offering exemplary clarity concerning the use of documents, Sogunro reported
that a review of a 19-year-old leadership training program’s records provided information
on the history, goals, objectives, enrolments, and substantive content. Specific leadership
competencies or skills were identified also through a review of program documents.
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Glenn A. Bowen,’Document Analysis as a Qualitative Research Method’ | 29
As a research method, document analysis is particularly applicable to qualitative case
studies—intensive studies producing rich descriptions of a single phenomenon, event, organisation, or program (Stake, 1995; Yin, 1994). Non-technical literature, such as reports and
internal correspondence, is a potential source of empirical data for case studies; for example,
data on the context within which the participant operates (Mills, Bonner, & Francis, 2006).
Furthermore, as Merriam (1988) pointed out, ‘Documents of all types can help the researcher
uncover meaning, develop understanding, and discover insights relevant to the research
problem’ (p. 118).
Angers and Machtmes (2005) reported that they analysed documents as part of their
ethnographic case study, which explored the beliefs, context factors, and practices of middleschool teachers that led exemplarily to a technology-enriched curriculum. The authors
stressed the need to triangulate the study methods (which also included observations and
interviews) so as to validate and corroborate data obtained during the study. However, Angers
and Machtmes failed to identify the documents analysed—even the nature or type of documents—and the analytical procedure employed. They stated only that ‘documents were
collected from the school system website’ (p. 772).
It is important to note here that qualitative research requires robust data collection
techniques and the documentation of the research procedure. Detailed information about
how the study was designed and conducted should be provided in the research report.
Whereas document analysis has served mostly as a complement to other research methods,
it has also been used as a stand-alone method. Indeed, there are some specialised forms of
qualitative research that rely solely on the analysis of documents. For example, Wild,
McMahon, Darlington, Liu, & Culley (2009) did a ‘diary study’ that examined engineers’
information needs and document usage. They used the data to generate new ‘document use’
scenarios and a ‘proof of concept’ test of a related software system.
For historical and cross-cultural research, relying on prior studies may be the only realistic
approach (Merriam, 1988). In his dissertation research, Gagel (1997) conducted an in-depth
analysis of publications on literacy and technology, following a process known as hermeneutic inquiry. He investigated the works of over 200 authors and institutions from across
12 different fields or disciplines and also used a technique known as ‘phenomenological reflection’ to elicit essential and incidental themes.
The rationale for document analysis lies in its role in methodological and data triangulation, the immense value of documents in case study research, and its usefulness as a standalone method for specialised forms of qualitative research. Understandably, documents may
be the only necessary data source for studies designed within an interpretive paradigm, as
in hermeneutic inquiry; or it may simply be the only viable source, as in historical and crosscultural research. In other types of research, the investigator should guard against over-reliance
on documents.
SPECIFIC USES OF DOCUMENTS
Documents can serve a variety of purposes as part of a research undertaking. Let us consider
five specific functions of documentary material.
First, as indicated above, documents can provide data on the context within which research
participants operate—a case of text providing context, if one might turn a phrase. Bearing
witness to past events, documents provide background information as well as historical insight.
Such information and insight can help researchers understand the historical roots of specific
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30 | Qualitative Research Journal, vol. 9, no. 2, 2009
issues and can indicate the conditions that impinge upon the phenomena currently under
investigation. The researcher can use data drawn from documents, for example, to contextualise data collected during interviews.
Second, information contained in documents can suggest some questions that need to
be asked and situations that need to be observed as part of the research. For example,
Goldstein and Reiboldt (2004) did document analysis to help generate new interview
questions as they conducted a longitudinal ethnographic study of service use among families
living in poor urban communities. Their research demonstrated how one method can
complement another in an interactive way. As the authors explain, ‘interview data helped
focus specific participant observation activities, document analysis helped generate new interview questions, and participant observation at community events provided opportunities
to collect documents’ (Goldstein & Reiboldt, 2004, p. 246).
Third, documents provide supplementary research data. Information and insights derived
from documents can be valuable additions to a knowledge base. Researchers should therefore
browse library catalogues and archives for documents to be analysed as part of the research
process. In her study of closure of technology teacher education programs, a university-based
scholar used newspaper reports, university policy documents, and department self-evaluation
data to supplement data gained through interviews (Hoepfl, 1994, as cited in Hoepfl, 1997).
Similarly, Hansen (1995) analysed journal entries and memos written by participants, as a
supplement to interview data, in his study of technology teachers in training. For their part,
Connell, Lynch and Waring (2001) separately employed document analysis in their investigations of the social milieu within organisations. They used document analysis to supplement
data from other sources, such as semi-structured interviews and observation, as they developed
a number of case studies.
Fourth, documents provide a means of tracking change and development. Where various
drafts of a particular document are accessible, the researcher can compare them to identify
the changes. Even subtle changes in a draft can reflect substantive developments in a project,
for example (Yin, 1994). The researcher may also examine periodic and final reports (where
available) to get a clear picture of how an organisation or a program fared over time.
Fifth, documents can be analysed as a way to verify findings or corroborate evidence
from other sources. Sociologists, in particular, typically use document analysis to verify their
findings (Angrosino & Mays de Pérez, 2000). If the documentary evidence is contradictory
rather than corroboratory, the researcher is expected to investigate further. When there is
convergence of information from different sources, readers of the research report usually
have greater confidence in the trustworthiness (credibility) of the findings.
Atkinson and Coffey (1997, 2004) advise researchers to consider carefully whether and
how documents can serve particular research purposes. As the authors emphasise:
We should not use documentary sources as surrogates for other kinds of data. We cannot, for
instance, learn through records alone how an organization actually operates day-by-day.
Equally, we cannot treat records—however ‘official’—as firm evidence of what they report.
… That strong reservation does not mean that we should ignore or downgrade documentary
data. On the contrary, our recognition of their existence as social facts alerts us to the necessity
to treat them very seriously indeed. We have to approach them for what they are and what
they are used to accomplish. (Atkinson & Coffey, 1997, p. 47)
In sum, documents provide background and context, additional questions to be asked,
supplementary data, a means of tracking change and development, and verification of findings
Glenn A. Bowen,’Document Analysis as a Qualitative Research Method’ | 31
from other data sources. Moreover, documents may be the most effective means of gathering
data when events can no longer be observed or when informants have forgotten the details.
ADVANTAGES AND LIMITATIONS OF DOCUMENT ANALYSIS
In relation to other qualitative research methods, document analysis has both advantages
and limitations. Let us look first at the advantages.
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• Efficient method: Document analysis is less time-consuming and therefore more efficient
than other research methods. It requires data selection, instead of data collection.
• Availability: Many documents are in the public domain, especially since the advent of
the Internet, and are obtainable without the authors’ permission. This makes document
analysis an attractive option for qualitative researchers. As Merriam (1988) argued, locating
public records is limited only by one’s imagination and industriousness. An important
maxim to keep in mind is that if a public event happened, some official record of it most
likely exists.
• Cost-effectiveness: Document analysis is less costly than other research methods and is
often the method of choice when the collection of new data is not feasible. The data
(contained in documents) have already been gathered; what remains is for the content
and quality of the documents to be evaluated.
• Lack of obtrusiveness and reactivity: Documents are ‘unobtrusive’ and ‘non-reactive’—that
is, they are unaffected by the research process. (Previous studies found in documents are
not being considered here.) Therefore, document analysis counters the concerns related
to reflexivity (or the lack of it) inherent in other qualitative research methods. With regard
to observation, for instance, an event may proceed differently because it is being observed.
Reflexivity—which requires an awareness of the researcher’s contribution to the construction of meanings attached to social interactions and acknowledgment of the possibility
of the investigator’s influence on the research—is usually not an issue in using documents
for research purposes.
• Stability: As a corollary to being non-reactive, documents are stable. The investigator’s
presence does not alter what is being studied (Merriam, 1988). Documents, then, are
suitable for repeated reviews.
• Exactness: The inclusion of exact names, references, and details of events makes documents
advantageous in the research process (Yin, 1994).
• Coverage: Documents provide broad coverage; they cover a long span of time, many
events, and many settings (Yin, 1994).
Document analysis is not always advantageous. A number of limitations inherent in
documents are described below.
• Insufficient detail: Documents are produced for some purpose other than research; they
are created independent of a research agenda. (Again, previous studies located in documents
32 | Qualitative Research Journal, vol. 9, no. 2, 2009
are not being considered here.) Consequently, they usually do not provide sufficient detail
to answer a research question.
• Low retrievability: Documentation is sometimes not retrievable, or retrievability is difficult.
As Yin (1994) has noted, access to documents may be deliberately blocked.
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• Biased selectivity: An incomplete collection of documents suggests ‘biased selectivity’
(Yin, 1994, p. 80). In an organisational context, the available (selected) documents are
likely to be aligned with corporate policies and procedures and with the agenda of the
organisation’s principals. However, they may also reflect the emphasis of the particular
organisational unit that handles record-keeping (e.g., Human Resources).
These are really potential flaws rather than major disadvantages. Given its efficiency and
cost-effectiveness in particular, document analysis offers advantages that clearly outweigh
the limitations.
ANALYSING DOCUMENTS
Document analysis involves skimming (superficial examination), reading (thorough examination), and interpretation. This iterative process combines elements of content analysis
and thematic analysis. Content analysis is the process of organising information into categories
related to the central questions of the research. Some qualitative research experts may object
to content analysis, contending as Silverman (2000) did, that it obscures the interpretive
processes that turn talk into text. Those research experts should bear in mind that documents
include more than transcriptions of interviews and other forms of talk. Further, the kind of
content analysis that I recommend excludes the quantification typical of conventional mass
media content analysis (although quantitative content analysis can be useful in providing a
crude overall picture of the material being reviewed, with indications of the frequency of
terms). Rather, it entails a first-pass document review, in which meaningful and relevant
passages of text or other data are identified. The researcher should demonstrate the capacity
to identify pertinent information and to separate it from that which is not pertinent
(Corbin & Strauss, 2008; Strauss & Corbin, 1998).
Thematic analysis is a form of pattern recognition within the data, with emerging themes
becoming the categories for analysis (Fereday & Muir-Cochrane, 2006). The process involves
a careful, more focused re-reading and review of the data. The reviewer takes a closer look
at the selected data and performs coding and category construction, based on the data’s
characteristics, to uncover themes pertinent to a phenomenon. Predefined codes may be
used, especially if the document analysis is supplementary to other research methods employed
in the study. The codes used in interview transcripts, for example, may be applied to the
content of documents. Codes and the themes they generate serve to integrate data gathered
by different methods. The researcher is expected to demonstrate objectivity (seeking to
represent the research material fairly) and sensitivity (responding to even subtle cues to
meaning) in the selection and analysis of data from documents.
Fereday and Muir-Cochrane (2006) explain how their analysis of the raw data from organisational documents (and interview transcripts) progressed towards the identification of
overarching themes that captured the phenomenon of performance feedback in the self-assessment of nursing practice in Australia. The researchers analysed 16 policies or procedures,
including performance appraisal documents from health-care organisations. Aiming to
Glenn A. Bowen,’Document Analysis as a Qualitative Research Method’ | 33
demonstrate rigour in the analysis, the researchers engaged in ‘a comprehensive process of
data coding and identification of themes’ (p. 4). The analysis revealed that policy statements
emphasised performance appraisal as a collaborative process between the manager and the
nurse, and the importance of discussing the appraisal interview on a one-to-one basis.
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EVALUATING THE EVIDENCE
Although documents can be a rich source of data, researchers should look at documents
with a critical eye and be cautious in using documents in their studies. Documents should
not be treated as necessarily precise, accurate, or complete recordings of events that have
occurred. Researchers should not simply ‘lift’ words and passages from available documents
to be thrown into their research report. Rather, they should establish the meaning of the
document and its contribution to the issues being explored.
The researcher as analyst should determine the relevance of documents to the research
problem and purpose. Also, the researcher should ascertain whether the content of the documents fits the conceptual framework of the study. It is necessary, as well, to determine the
authenticity, credibility, accuracy, and representativeness of the selected documents.
It is important that the documents be assessed for completeness, in the sense of being
comprehensive (covering the topic completely or broadly) or selective (covering only some
aspects of the topic). The researcher should determine, too, whether the documents are even
(balanced) or uneven (containing great detail on some aspects of the subject and little or
nothing on other aspects).
The researcher should consider the original purpose of the document—the reason it was
produced—and the target audience. Information about the author of the document and the
original sources of information could also be helpful in the assessment of a document. The
researcher should be concerned with whether a document was ‘written as a result of firsthand
experience or from secondary sources, whether it was solicited or unsolicited, edited or unedited, anonymous or signed, and so on’ (Webb, Campbell, Schwartz, & Sechrest, 1966,
as cited in Hodder, 2000, p. 704). In addition, because documents are context-specific, they
should be evaluated against other sources of information.
In cases where previous studies are used as a data source, it is important to examine more
than the research findings. The analyst should also identify the design (cross-sectional or
longitudinal), methods, and instruments as well as the theoretical framework of each study.
‘How many documents should I look at?’ I can hear the beginning researcher ask that
question. Although it is a legitimate question, the concern should not be about ‘how many’;
rather, it should be about the quality of the documents and the evidence they contain, given
the purpose and design of the study. It is generally better to have access to a wide array of
documents providing a preponderance of evidence, especially when the study is relying
heavily or solely on documents. When documents are being used for verification or support,
however, even a few can provide an effective means of completing the research.
The absence, sparseness, or incompleteness of documents should suggest something
about the object of the investigation or the people involved. What it might suggest, for example, is that certain matters have been given little attention or that certain voices have not
been heard. The researcher should be prepared to search for additional, related documents,
which could fill gaps in the data and shed light on the issues being investigated.
Document analysis, then, is not a matter of lining up a series of excerpts from printed
material to convey whatever idea comes to the researcher’s mind. Rather, it is a process of
34 | Qualitative Research Journal, vol. 9, no. 2, 2009
evaluating documents in such a way that empirical knowledge is produced and understanding
is developed. In the process, the researcher should strive for objectivity and sensitivity, and
maintain balance between both.
In the next section, I illustrate the application of document analysis to a grounded theory
study. As explained by Strauss and Corbin (1990), ‘A grounded theory is one that is inductively derived from the study of the phenomenon it represents. That is, it is discovered, developed, and provisionally verified through systematic data collection and analysis of data
pertaining to that phenomenon’ (p. 23).
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USING DOCUMENTS IN GROUNDED THEORY RESEARCH
The use of documents was integral to my grounded theory study of Social Funds (Bowen,
2003, 2005). A Social (Investment) Fund is both an intervention and the agency that
manages the intervention. As an intervention, it takes the form of monetary allocations to
deal with poverty-related problems. As an agency, the Social Fund provides grants for smallscale development projects that are identified, prepared, and implemented by the community
(Bowen, 2005). In Jamaica, where I did fieldwork for the study, the Social Fund is a major
antipoverty initiative of the national government. The Jamaica Social Investment Fund
(JSIF) supports community-based projects (subprojects) designed to rehabilitate and expand
social and economic infrastructure, improve social services, and strengthen local organisations.
Community-based organisations, non-governmental organisations, and local governments
play the role of local sponsors.
My study employed a multimethod approach, encompassing semistructured interviews,
nonparticipant observation, and document analysis, adhering to the principles of the
grounded theory methodology (Glaser & Strauss, 1967; Strauss & Corbin, 1998).
Although data in most grounded theory studies come from interviews and observations,
entire studies can be conducted with only documents (Glaser & Strauss, 1967). Pandit
(1996) conducted one such study, using existing literature and documents to create two
case-study databases from which a grounded theory of corporate turnaround was generated.
The documents took the form of reports in newspapers, trade journals, business journals,
government publications, broker reviews, annual company documents, and press releases.
Turner’s (1983) use of similar material in the qualitative analysis of organisational behaviour
—with documentary sources being ‘treated like sets of field notes’—influenced the Pandit
study. In this regard, ‘Analysis and category generation was commenced at the first paragraph
of the report, and a theoretical framework generated which would handle the aspects perceived
to be of interest to each paragraph’ (Turner, 1983, p. 342).
In my study, it was vital that the voices and views of ordinary people be heard. It was
most unlikely, I reasoned, that existing documents would be a reservoir or conduit for those
voices and views. Therefore, I made interviews my primary data collection method.
Thirty-four respondents were interviewed individually at eight rural and urban sites
where subprojects had been implemented. Ten key informants (knowledgeable insiders from
the community and from external agencies) provided additional data and clarification of
specific issues. Observation of community conditions and processes was included as a means
to help determine what was being done, how, and by whom. It allowed me to develop a
deeper and fuller understanding of how a Social Fund-supported subproject may affect
community life in general and poverty in particular. Field observation was done during the
same period in which the interviews were conducted.
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Glenn A. Bowen,’Document Analysis as a Qualitative Research Method’ | 35
Document analysis was a complementary data collection procedure in support of triangulation and theory building. Glaser and Strauss (1967) called attention to the usefulness
of documents for theory building—a process that ‘begs for comparative analysis [with the
library offering] a fantastic range of comparison groups, if only the researcher has the ingenuity to discover them’ (p. 179).
My methodical search for relevant documents over several months proved fruitful. I reviewed approximately 40 documents, placed them in context, and coded them for analysis
(Bowen, 200