Description
Select an organization in the Canadian hospitality industry. Your role is to develop a crisis communications plan that prepares the leadership team to manage and execute
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Crisis Communica�ons Plan
Choose ONE organiza�on in Canada from the hospitality sector. Your task is to create a crisis
communica�ons plan, to prepare the leadership team for how to manage and execute
communica�ons to internal and external stakeholders.
1. Organization: Provide an overview of the organization that this plan is for.
2. Identify the goal of the communication plan, the purpose and why having a plan is
important based on what has been discussed throughout the term.
3. Identify and assess two crisis scenarios specific to your organization that this crisis will
be applicable for.
4. Identify potential risks that the organization may face when dealing with a crisis
through social media and online communications.
5. List the members of the communica�ons team who will be responsible for the plan.
6. Identify the internal and external stakeholders who will be involved and impacted by the
communications plan.
7. Create a hierarchy for sharing information from senior leadership to front-line staff.
How will information be distributed throughout the organization?
8. Monitoring Tools: Which communica�on monitoring tools will you leverage if a crisis
occurs? List which tools you will use, what they are and how they will be used.
9. Create communication guidelines to identify who is responsible to manage the crisis
through communication channels.
10. Create a one-page fact sheet example that can be distributed throughout the
organization if a crisis occurs. This includes what to do, who is responsible and where to
find information.
Format:
Length: 6 pages minimum double spaced
Font: Size 12, Times New Roman
All research must be cited using proper APA referencing and forma�ng.
The use of CHATGPT is not permited for this assignment.
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