Description
GLOBAL MARKET STRATEGIES
Assignment Overview
International Franchising
We looked at exporting as a way to enter a foreign market. Buying a company is another option, but for this assignment, you will look at franchising as entry strategies for international markets.
Session Long Project 4 Resources
Entry Strategies: Modes of Entry (2020)
The Five Stages of Going Global (2020)
Opportunities in International Business (2020)
Top Global Franchises Ranking (2021)
International Franchise Association
SLP Assignment
Presentation
Over the last three modules, you have learned about international business and developed skills that will serve you now and in the future. It is time to put those abilities to work. You will present a franchise opportunity to an investor.
Select a franchise and a market outside of the United States. Research the process, cost, chosen market, and market from the type of business.
THE PITCH IN WRITING
Write a 250- to 350-word document sharing the following:
A brief description of the franchise including initial costs
Target Country Market and Rationale
Market for the type of business
Why this project would be a good investment
3 to 3½-MINUTE VIDEO
You can talk about the same content that is written, but do not read it. Impromptu speaking has a different impact than reading from a screen.
SLP Assignment Expectations
Submission:
A 250- to 300-word written document using the attached template (BUS401 SLP4 Template) which MUST contain a YouTube, Vimeo, or other video link to your presentation (should be 3-3½ minutes maximum). Content beyond 3½ minutes will not be considered for grading. Do not upload the video to the dropbox since the file size may be too large.
Develop and reference your sources of information with References Page, In-text Citations, and APA Title Page formatting from the following Guides and Links:
