Description
want the vision cone to be filled in the pdf itself according to the fields providedI want the blue ocean strategy tool to be filled in the pdf itself according to the fields provided and also need the factors to be outlined with blue or red bubbles based on whether they are red ocean or blue oceanI want a slide outlining the scenario of our project’s domain i.e., Health Tracking thirty years from now (2054)I want a slide summarizing all the above slides as a slide of conclusion
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BLUE OCEAN TOOL & BUYER-UTILITY-MAP
Quick Guide: The Blue Ocean Strategy by W. Chan Kim and
Renée Mauborgne helps to define a unique Value Proposition.
The Buyer Utililty Map defines the critical decision factors for
users for the offer known today (= red ocean). Unused factors
can be used in the future (= blue ocean).
Problem statement
More tips & tricks for this template on book page: 181
These critical factors are classified in the Buyer Utility Matrix and the critical decision factors are
determined for the industry’s range of products known today (red ocean). Definition which can
be addressed to the unused factors (blue Ocean).
Brief description of the problem.
New value cur ves with
Four Actions Framework
Lewrick / Link / Leifer
The Design Thinking Toolbox
978-1-119-62919-1
Benefit lever
Life cycle
Purchasing
Delivery
Use
Extension
Red ocean
Maintenance
Blue ocean
Disposal
Productivity
Can productivity be
increased?
Identify the main factors on which direct
or alternative competition or the
industry has focused so far.
Simplicity
Can simplicity create an
advantage?
Raise
Which factors might be raised?
Convenience
Can comfort create
value?
Reduce
Risk
Which factors might be reduced?
Can the risk situation be
improved?
Eliminate
Which factors could be eliminated?
Fun & image
How can fun be increased or
the image improved?
Create
Which factors could be created?
sustainability
How can sustainability be
increased?
Findings
Create a new blue ocean value proposition.
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Thinking Template:
THE DESIGN THINKING TOOLBOX
BASIC TEMPLATE
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Project:
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Quick guide: With the Visoion Cone a desirable future
can be created and explored. The aim is to find out
which activities need to be initiated now in order to
achieve the goal. First a topic should be defined, which is
e.g. in connection with the problem definition.
VISION CONE
Lewrick / Link / Leifer
The Design Thinking Toolbox
978-1-119-62919-1
More tips & tricks for this template on book page: 141
Subject
Title and short description.
Past
Future
Write down all the findings of a
fictitious future
opportunities
Attempt to link related events
Now
Start with the
NOW.
Future
perspective
Give every future
perspective a
catchy name.
Retropolation
time
Do a retropolation.
Next steps
Define the next steps.
Get a PDF
Premium Design
Thinking Template:
THE DESIGN THINKING TOOLBOX
BASIC TEMPLATE
WWW.DT-TOOLBOOK.COM/ SHOP
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